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January 14, 2012 | By Jim Puzzanghera, Los Angeles Times
Toyota Motor Corp. and Goldman Sachs Group Inc. were among the biggest gainers in brand image last year after a rough 2010 that saw each of them enmeshed in controversy, according to rankings by online market research firm, YouGov. Toyota's image had been pummeled in 2010 from more than 13 million product recalls in the U.S. related to sudden acceleration, said YouGov, a British firm that tracks brand perception daily. A Los Angeles Times series helped draw attention to Toyota's problems, which led to congressional hearings.
October 6, 2011 | By Scott Collins, Los Angeles Times
"If you can put a number on it," Arthur C. Nielsen Jr. said his father once told him, "then you know something. " It was a lesson the younger Nielsen — who died Monday at age 92 — never forgot. His lifelong efforts remade his father's once-obscure Chicago market research firm into a sprawling, worldwide measurement giant with a brand name that, in the U.S. at least, became a household synonym for television ratings. Today — even after his company has undergone ownership changes, not to mention weathered near-continuous industry complaints of supposedly flawed methodology — TV executives still arise before dawn to check out the Nielsens, foretelling the fate of their shows and their careers with each ratings point.
May 10, 2011 | David Lazarus
Carole Krezman wasn't sure what to make of a recent mailing from San Diego's California Bank & Trust inviting her to participate in "a very important program. " The letter said the bank wanted Krezman, 58, to visit her local branch at least once a month for the next year. She'd have to fill out a questionnaire each time detailing her experience. Each questionnaire would result in a $5 payment. "Please do not contact the personnel at your branch office about this process," the letter instructed.
August 22, 2010 | By Sharon Bernstein, Los Angeles Times
The Small Business Administration offers a variety of assistance, including online workshops, seminars and classes. The agency also has step-by-step instructions for starting a business, including tips on market research and creating a business plan. The main national website has links to local SBA district offices throughout the country. Try them at . Click on the tab labeled Small Business Planner for tips on what you may need to know before you start.
November 24, 2009 | By Shari Roan
The significant cardiovascular risks linked to Vioxx could have been identified nearly four years before the anti-inflammatory medication was taken off the market, a new study has concluded, but consumers and physicians didn't have access to such information at the time. "We need comprehensive, transparent, independent access to clinical-trial data in order to do a much better job of making this information available to the public," said the study's lead author, Dr. Joseph S. Ross, an assistant professor of geriatrics and palliative medicine at New York's Mount Sinai School of Medicine.
October 13, 2009 | PATRICK GOLDSTEIN
You never see him at any fancy movie premieres or making the rounds of the talent agencies. He hasn't turned up on any Hollywood power lists. But the 68-year-old Ed Mintz has quietly emerged as a key player in the movie business over the past year, thanks to the growing popularity of CinemaScore, his Las Vegas-based market research company that provides an invaluable piece of information to studio insiders every Friday night. His reports reveal just how much -- or little -- moviegoers liked the new movies that invade America's multiplexes each weekend.
September 11, 2009 | Alex Pham
Boom! Not even John Madden and his trademark expressions could avert the crash in video game sales in August, which fell 16% from last year. The drop was the industry's sixth consecutive monthly decline, according to a report released Thursday by market research firm NPD Group Inc. That means sales of games and game consoles must grow 14% in the last four months of the year for 2009 sales to be flat with 2008, NPD analyst Anita Frazier said....
August 8, 2009 | Hugo Martin
Despite signs that the country's economic free fall may be bottoming out, demand for business travel continues to plummet, putting airlines and hotels in financial straits. As businesses continue to tighten spending practices, corporate travel is projected to drop by 15% this year compared with 2008, while overall travel demand could decline by 11%, according to a study by PhoCusWright, a Sherman, Conn., market research firm. Corporate travel -- defined as business travel managed under strict corporate policies -- has historically represented about 40% of the total travel market, but PhoCusWright predicts that share will drop to 35% next year.
October 27, 2008 | Karen E. Klein, Klein is a freelance writer.
Dear Karen: You told a reader to find out whether there was a viable market for his products. Are there companies that help establish if there is a market for a new product? Answer: Marketing or product development agencies can evaluate your product's sales potential. You can help by determining whether your product fits into an existing product category, said Jeff Williams, chief executive of Chicago-based BizStarters.
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