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From the piney woods of the southern Oregon coast, 26 miles from the nearest McDonald's and 146 miles from an interstate, Art Spinella tracks the auto market. His company, CNW Marketing-Research Inc., follows the money trail of consumer spending with long-distance telephone surveys, computer data links and video conferences broadcast via satellite.
March 4, 2013 | By Laura J. Nelson, Los Angeles Times
In an age when the text and the tweet can destroy a movie an hour after it opens, Hollywood market research firms are scrambling to rethink the way they help movie studios promote their films. That has created new challenges for companies such as Capstone Global Marketing and Research Inc. in Sherman Oaks, which must adapt their testing methods to the changing habits of the tech-savvy moviegoer. "None of us knows the answers," said veteran marketing strategist and researcher Catherine Paura, Capstone's co-founder.
September 5, 2012 | By David C. Nichols
The working title says it all in “Focus Group Play.” Carrie Barrett's dark-tinged satire of nutritional marketing research gone awry skewers corporate product testing with agreeable, albeit predigested gusto. Part of the LAb Works 2012 festival from Katselas Theatre Company, Barrett's central conceit is basic. Five “random” archetypes sit in a conference room, being paid for their opinions on new meal replacement products. Well, that's the intent, anyway. The beleaguered moderator (Jen Drohan)
August 12, 1986
D. Frank Jones has been named vice president of Decision/Making/Information and head of the McLean, Va., company's Santa Ana-based western region marketing research operation. Jones, 48, came to the company from Columbia Pictures in Burbank, where he served for a year as senior vice president for marketing research. He is filling a long-vacant position at DMI.
April 11, 2012 | By David Pierson and Richard Verrier, Los Angeles Times
BEIJING - Walt Disney Co. said it would join an initiative to develop China's animation industry, marking the latest push by Hollywood to expand into the world's most populous country. The agreement announced Tuesday unites the Burbank entertainment giant with an animation arm of China's Ministry of Culture and China's largest Internet company, Tencent Holdings Ltd. China's government has identified animation as a key area for development to boost the country's global influence, or "soft power.
February 7, 2012 | By E. Scott Reckard, Los Angeles Times
About 610,000 U.S. bank customers switched to a smaller institution in the last three months of 2011 to protest plans by major banks to impose monthly charges for using debit cards, according to a financial services market-research firm. That represented 11% of the 5.6 million U.S. people who switched banks during that period — a relatively modest number, Javelin Strategy & Research said in a report Monday. Javelin said it analyzed the online responses of 5,878 people to gauge the effect of the backlash triggered by Bank of America Corp.'s plan to charge $5 a month to customers who used their debit cards for purchases.
January 14, 2012 | By Jim Puzzanghera, Los Angeles Times
Toyota Motor Corp. and Goldman Sachs Group Inc. were among the biggest gainers in brand image last year after a rough 2010 that saw each of them enmeshed in controversy, according to rankings by online market research firm, YouGov. Toyota's image had been pummeled in 2010 from more than 13 million product recalls in the U.S. related to sudden acceleration, said YouGov, a British firm that tracks brand perception daily. A Los Angeles Times series helped draw attention to Toyota's problems, which led to congressional hearings.
October 6, 2011 | By Scott Collins, Los Angeles Times
"If you can put a number on it," Arthur C. Nielsen Jr. said his father once told him, "then you know something. " It was a lesson the younger Nielsen — who died Monday at age 92 — never forgot. His lifelong efforts remade his father's once-obscure Chicago market research firm into a sprawling, worldwide measurement giant with a brand name that, in the U.S. at least, became a household synonym for television ratings. Today — even after his company has undergone ownership changes, not to mention weathered near-continuous industry complaints of supposedly flawed methodology — TV executives still arise before dawn to check out the Nielsens, foretelling the fate of their shows and their careers with each ratings point.
May 10, 2011 | David Lazarus
Carole Krezman wasn't sure what to make of a recent mailing from San Diego's California Bank & Trust inviting her to participate in "a very important program. " The letter said the bank wanted Krezman, 58, to visit her local branch at least once a month for the next year. She'd have to fill out a questionnaire each time detailing her experience. Each questionnaire would result in a $5 payment. "Please do not contact the personnel at your branch office about this process," the letter instructed.
August 22, 2010 | By Sharon Bernstein, Los Angeles Times
The Small Business Administration offers a variety of assistance, including online workshops, seminars and classes. The agency also has step-by-step instructions for starting a business, including tips on market research and creating a business plan. The main national website has links to local SBA district offices throughout the country. Try them at . Click on the tab labeled Small Business Planner for tips on what you may need to know before you start.
November 26, 1987 | CONNIE BENESCH
After "Fatal Attraction," it would be easy to get the idea that marketing people run the show in Hollywood. After all, the Paramount blockbuster's proposed ending was drastically changed when test audiences said they didn't like it. But Arnold Fishman, a top marketing researcher, said the movie marketer's influence, if growing, still generally operates in more subtle ways. Addressing a dinner meeting of the American Marketing Assn.'
May 21, 1997
Marketing and publicity veteran Cheryl Boone Isaacs on Tuesday was named president of theatrical marketing at New Line Cinema. Isaacs, one of the highest-ranking African American women in Hollywood, leaves Paramount Pictures, where she has spent the last 12 years, most recently as executive vice president for worldwide publicity. Publicity campaigns she helped design at Paramount included those for the Oscar-winning films "Forrest Gump" and "Braveheart."
November 24, 2009 | By Shari Roan
The significant cardiovascular risks linked to Vioxx could have been identified nearly four years before the anti-inflammatory medication was taken off the market, a new study has concluded, but consumers and physicians didn't have access to such information at the time. "We need comprehensive, transparent, independent access to clinical-trial data in order to do a much better job of making this information available to the public," said the study's lead author, Dr. Joseph S. Ross, an assistant professor of geriatrics and palliative medicine at New York's Mount Sinai School of Medicine.
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