November 23, 2009 |
Suspended up to 80 feet in the air, aerial performers in sparkly red outfits spiraled, somersaulted and soared above a crowd at the Beverly Center on a recent evening. The spectacle wasn't the latest Cirque du Soleil act but a preview of the shopping center's free holiday show -- the biggest Christmas production the mall has ever undertaken and a third more expensive than those of previous years. Each holiday season, shopping centers nationwide turn into over-the-top winter wonderlands, with thousands of twinkling lights, towering Christmas trees, nonstop seasonal music and long lines to meet Santa.
May 8, 2006 |
For 10 years, Walt Disney Co. and McDonald's appeared to have the perfect marriage. Happy Meals bore little figurines of Nemo, Mr. Incredible and 101 Dalmatians. But no more. This is one relationship that's ending in part because of the children. Disney is not renewing its cross-promotional pact with the fast-food giant, ending the arrangement with this summer's release of "Cars" and "Pirates of the Caribbean: Dead Man's Chest."
May 14, 1998 |
You want big? "Godzilla," TriStar Pictures' monster-run-amok movie, will debut next week on more theater screens than any film in Hollywood history. That was the startling word Wednesday coming from euphoric officials at Sony Pictures Entertainment in Culver City, who announced that the movie would open on 7,363 screens--roughly a quarter of all screens in North America.
May 26, 2011 |
Universal Pictures is bringing in a veteran of rival Sony Pictures to run its movie marketing department, the second change in the studio's top executive ranks in the last month. Josh Goldstine, a senior creative advertising executive who has worked at Sony since 1991, will soon be named president of marketing for Comcast Corp.-owned Universal, according to several knowledgeable people who requested anonymity because the appointment is not yet official. Goldstine is still under contract at Sony and is negotiating to move to Universal soon.
December 24, 2009 |
With critics and audiences agreeing that Peter Jackson's chilling drama "The Lovely Bones" is anything but lovely, Paramount Pictures has decided to focus all its energies on a Jan. 15 nationwide release aimed at young women. The movie, which opened this month at three theaters in Los Angeles and New York, had been previously slated for expanded release at more theaters on Christmas Day as part of a campaign to build its momentum into January. That momentum, however, has been virtually nonexistent.
June 19, 2009 |
You've used the Internet to do research on your new car and to find the value of your old one, and you've visited online fan sites and notice boards to get the most out of your shiny new ride. But have you tracked a new-car launch or auto product on Twitter? Car companies are increasingly using the seemingly ubiquitous Twitter to inform and engage potential and existing customers. But will the bold new experiment in social media work?
CALIFORNIA | LOCAL
June 28, 2013 |
Marketing for the Los Angeles Zoo will be handed over to its nonprofit partner, the Greater Los Angeles Zoo Assn., in an attempt to boost ticket sales and memberships at the Griffith Park attraction. Two attempts by members of the Los Angeles City Council on Friday to water down a memorandum of understanding hammered out in May were defeated when they failed to muster enough votes in support. That leaves a three-year contract between the city and the association intact. The agreement grants the association the function of promoting the zoo, along with arranging site rentals and catering.
May 20, 1994 |
Marketing Videos: The Business Marketing Assn., which has an Orange County chapter, has produced two instructional videos for communications professionals. In the first, "Marketing in the '90s: Skills for the Next Century," marketing experts talk about strategic planning, career paths, "green" marketing and other issues affecting corporate cultures overall in the next several years.