May 26, 2011 |
Universal Pictures is bringing in a veteran of rival Sony Pictures to run its movie marketing department, the second change in the studio's top executive ranks in the last month. Josh Goldstine, a senior creative advertising executive who has worked at Sony since 1991, will soon be named president of marketing for Comcast Corp.-owned Universal, according to several knowledgeable people who requested anonymity because the appointment is not yet official. Goldstine is still under contract at Sony and is negotiating to move to Universal soon.
May 20, 1994 |
Marketing Videos: The Business Marketing Assn., which has an Orange County chapter, has produced two instructional videos for communications professionals. In the first, "Marketing in the '90s: Skills for the Next Century," marketing experts talk about strategic planning, career paths, "green" marketing and other issues affecting corporate cultures overall in the next several years.
June 7, 2000 |
Thinking of marketing electronic products in Mexico? A conference is coming up Thursday to help you do just that. Electromex 2000, hosted by Long Beach City College and the California-Mexico Trade Assistance Center, will be held at the Westin Long Beach. It will cover topics such as supplying electronic components to the maquiladora industry, new Mexican regulations, strategic alliances with Mexican entities and basic marketing. Registration is $85. For more information, call (562) 938-3244.
March 25, 2008 |
Talent agency Paradigm said it was creating an artist marketing division. Lori Sale, previously an executive at Paradigm competitor International Creative Management, will head the division. The new division will assist Paradigm clients, who include Katherine Heigl, Phillip Seymour Hoffman and Aerosmith, in creating endorsement, sponsorship, licensing and other business development deals.
December 18, 1993 |
Hilary Kaye & Associates in Newport Beach has added four new clients based in the Marshall Islands, and one Irvine client that operates diving expeditions in the mid-Pacific. The agency, which specializes in tourism-related accounts, picked up Central Pacific Dive Expeditions in Irvine as well as Airline of the Marshall Islands, Marshalls Dive Adventures, Dolphin Divers & Sea Safari Club, and Kwajalien Atoll Dive Resort.
September 16, 1997 |
Remember when grocers only sold things like bread and milk? Over the last half a dozen years, supermarkets have become significant retailers of entertainment. Videos have joined magazines and candy near the checkout lanes. At any given time, half a dozen or more products on grocers' shelves feature tie-ins with new movies or video releases. Now, prepare for your apples to become edible movie ads.
August 19, 1992
Advantage Life Products Inc. in Laguna Hills says it has struck a deal with Albertson's Inc. to market test a new cholesterol management product in the supermarket chain's California and Arizona stores. Called CholestControl, the product will be displayed in Albertson's pharmacies beginning this month. More stores could get the nutrition supplement if the market test proves lucrative.
April 10, 1987
AUDRE Inc. announced it has signed a three-year agreement worth more than $5 million giving McDonnell Douglas Corp. the exclusive rights to market AUDRE's complete line of automated digitizing and recognition systems to North American telecommunications companies. AUDRE's systems uses artificial intelligence to "read" telephone companies' maps and charts for conversion into into a digitized format.
May 5, 2007 |
Five U.S. senators asked the Federal Trade Commission to investigate what they claimed were R.J. Reynolds Tobacco Co.'s attempts to appeal to teenage girls with ads for its sleekly packaged Camel No. 9 cigarettes. R.J. Reynolds says the cigarettes are aimed at adults. Democratic Sens. Frank R. Lautenberg of New Jersey, Tom Harkin of Iowa, Sherrod Brown of Ohio, Edward M. Kennedy of Massachusetts and Richard J. Durbin of Illinois said the cigarettes "appeal to teenage girls' desire to be 'chic.'