Advertisement
YOU ARE HERE: LAT HomeCollectionsMarketing
IN THE NEWS

Marketing

BUSINESS
May 26, 2011 | By Ben Fritz, Los Angeles Times
Universal Pictures is bringing in a veteran of rival Sony Pictures to run its movie marketing department, the second change in the studio's top executive ranks in the last month. Josh Goldstine, a senior creative advertising executive who has worked at Sony since 1991, will soon be named president of marketing for Comcast Corp.-owned Universal, according to several knowledgeable people who requested anonymity because the appointment is not yet official. Goldstine is still under contract at Sony and is negotiating to move to Universal soon.
Advertisement
CALIFORNIA | LOCAL
June 28, 2013 | By Catherine Saillant
Marketing for the Los Angeles Zoo will be handed over to its nonprofit partner, the Greater Los Angeles Zoo Assn., in an attempt to boost ticket sales and memberships at the Griffith Park attraction. Two attempts by members of the Los Angeles City Council on Friday to water down a memorandum of understanding hammered out in May were defeated when they failed to muster enough votes in support. That leaves a three-year contract between the city and the association intact. The agreement grants the association the function of promoting the zoo, along with arranging site rentals and catering.
BUSINESS
May 20, 1994 | Anne Michaud, Times staff writer
Marketing Videos: The Business Marketing Assn., which has an Orange County chapter, has produced two instructional videos for communications professionals. In the first, "Marketing in the '90s: Skills for the Next Century," marketing experts talk about strategic planning, career paths, "green" marketing and other issues affecting corporate cultures overall in the next several years.
BUSINESS
June 7, 2000 | LEE ROMNEY and MARLA DICKERSON, TIMES STAFF WRITERS
Thinking of marketing electronic products in Mexico? A conference is coming up Thursday to help you do just that. Electromex 2000, hosted by Long Beach City College and the California-Mexico Trade Assistance Center, will be held at the Westin Long Beach. It will cover topics such as supplying electronic components to the maquiladora industry, new Mexican regulations, strategic alliances with Mexican entities and basic marketing. Registration is $85. For more information, call (562) 938-3244.
BUSINESS
March 25, 2008 | From Times Staff and Wire Reports
Talent agency Paradigm said it was creating an artist marketing division. Lori Sale, previously an executive at Paradigm competitor International Creative Management, will head the division. The new division will assist Paradigm clients, who include Katherine Heigl, Phillip Seymour Hoffman and Aerosmith, in creating endorsement, sponsorship, licensing and other business development deals.
BUSINESS
December 18, 1993 | Anne Michaud, Times staff writer
Hilary Kaye & Associates in Newport Beach has added four new clients based in the Marshall Islands, and one Irvine client that operates diving expeditions in the mid-Pacific. The agency, which specializes in tourism-related accounts, picked up Central Pacific Dive Expeditions in Irvine as well as Airline of the Marshall Islands, Marshalls Dive Adventures, Dolphin Divers & Sea Safari Club, and Kwajalien Atoll Dive Resort.
BUSINESS
August 19, 1992
Advantage Life Products Inc. in Laguna Hills says it has struck a deal with Albertson's Inc. to market test a new cholesterol management product in the supermarket chain's California and Arizona stores. Called CholestControl, the product will be displayed in Albertson's pharmacies beginning this month. More stores could get the nutrition supplement if the market test proves lucrative.
BUSINESS
April 10, 1987
AUDRE Inc. announced it has signed a three-year agreement worth more than $5 million giving McDonnell Douglas Corp. the exclusive rights to market AUDRE's complete line of automated digitizing and recognition systems to North American telecommunications companies. AUDRE's systems uses artificial intelligence to "read" telephone companies' maps and charts for conversion into into a digitized format.
BUSINESS
May 5, 2007 | From Times Wire Services
Five U.S. senators asked the Federal Trade Commission to investigate what they claimed were R.J. Reynolds Tobacco Co.'s attempts to appeal to teenage girls with ads for its sleekly packaged Camel No. 9 cigarettes. R.J. Reynolds says the cigarettes are aimed at adults. Democratic Sens. Frank R. Lautenberg of New Jersey, Tom Harkin of Iowa, Sherrod Brown of Ohio, Edward M. Kennedy of Massachusetts and Richard J. Durbin of Illinois said the cigarettes "appeal to teenage girls' desire to be 'chic.'
Los Angeles Times Articles
|