January 26, 2005 |
A U.S. judge ruled that Del Monte Foods Co.'s Pounce Purr-fections, Snausages Scooby Snack Stuffers and Nature's Recipe treats infringed a Mars Inc. patent for pet treats with soft centers. U.S. District Judge R. Gary Klausner in Los Angeles granted Mars' motion for summary judgment on the patent infringement claim. He ordered the case to proceed to jury trial next month to determine damages. Mars sued in 2001 seeking unspecified damages and to block sales of H.J. Heinz Co.'
January 22, 2004 |
When Christopher Columbus set sail from the port of Palos de la Frontera on Aug. 3, 1492, no doubt there was some peasant standing on the wharf, muttering to himself, "A fine waste of royal escudos. As if we don't have enough problems at home. Why are their stinkin' majesties funding a voyage to nowhere?" Fortunately for Spain, those benighted views did not prevail. If they had, Spain would not have gained one of the most lucrative empires in history.
July 11, 2001 |
Hoping to tap into the collective sweet tooth of the growing Latino market, candy maker Mars Inc. will launch a dulce de leche caramel variety of its popular M&M's candy in five markets, including Los Angeles, the company said Tuesday. The Hackettstown, N.J.-based company, the nation's third-largest confectioner, follows in the footsteps of such well-known food purveyors as McDonald's in trying to convert the popular taste--similar to caramelized or sweetened milk--into a retail hit.
January 29, 2000 |
Snacking on chocolate needn't be a guilt trip, a candy maker assures consumers in a Web site that suggests there may be health benefits to eating the treat. Mars Inc., the Hackettstown, N.J.-based maker of M&M's, Snickers and 3 Musketeers, stops short of claiming chocolate is a health food. But it is believed to be the first major chocolate manufacturer to promote research on the possible disease-fighting properties of the plant compounds found in the candy. The Cocoapro.
October 22, 1999 |
Mars Inc. has awarded its Latino advertising business to Zubi, a Miami-based agency specializing in ethnic advertising. Zubi will create ads for M&M/Mars, the confectionary unit of Mars and Uncle Ben's Inc., Mars' U.S. food division. Billings are estimated at $15 million. The first advertising efforts are expected to appear in mid-2000.
October 13, 1998 |
Mars Inc., the makers of M&Ms, has pulled commercials for the candy from UPN's controversial Civil War comedy, "The Secret Diary of Desmond Pfeiffer." James E. Conlan, external affairs director for the company, notified Brotherhood Crusade President Danny Bakewell of the withdrawal last week after Bakewell contacted him and other advertisers that had placed commercials in the Oct. 5 premiere.