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BUSINESS
October 22, 1999 | A Times Staff Writer
Mars Inc. has awarded its Latino advertising business to Zubi, a Miami-based agency specializing in ethnic advertising. Zubi will create ads for M&M/Mars, the confectionary unit of Mars and Uncle Ben's Inc., Mars' U.S. food division. Billings are estimated at $15 million. The first advertising efforts are expected to appear in mid-2000.
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NEWS
September 6, 2012 | By Rosie Mestel
Mars Inc. has written a letter to a fish-and-chips shop in Scotland that is famous for being the first to have the inspired idea of coating Mars bars in batter and deep-frying them. The practice, it appears, is out of step with the candy-maker's effort to promote good health. It's true! Read the story at foodanddrinkeurope.com and at the website of the newspaper The Scotsman , which first published the story. The Scotsman writes that the proprietor of the Carron Fish Bar in Aberdeenshire received a letter from Mars' senior regional trademark counsel for Europe saying that though the company was flattered that the Mars product is so well-loved by the shop, its references to Mars items may "mislead the public into thinking that your products are in some way associated with, or endorsed by Mars.
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BUSINESS
April 21, 1992 | From Times Staff and Wire Reports
Chocolate War Heating Up: Hershey Foods Corp., one of the nation's biggest candy makers, said it has begun offering refunds to consumers in response to a similar offer by Mars Inc. Hershey announced that it will give 5-cent refunds for proofs-of-purchase on its Hershey's, Reese's and Peter Paul-Cadbury candy bars. A minimum of 20 wrappers must be turned in to receive the refunds from the "Hershey's Puts a Smile on Your Face" program.
BUSINESS
April 26, 2005 | From Bloomberg News
A judge has barred Del Monte Foods Co. from selling soft-centered pet treats after a jury ruled that Mars Inc.'s patent for the technology was valid. U.S. District Judge R. Gary Klausner in Los Angeles last week blocked Del Monte's sale of any pet food product that violated Mars' patent. Klausner also upheld the jury's decision last month to award Mars $3.6 million in damages. Mars sued in 2001 seeking damages and to block sales of H.J. Heinz Co.'s pet food with soft centers.
BUSINESS
April 7, 1992 | From Times Staff and Wire Reports
Candy Maker Offers Rebates: Mars Inc. is offering a nickel back for every pack of candy it sells. The unlimited nickel rebate, which surprised analysts, was announced together with a wholesale price cut of as much as 11% on Mars' "family-size" M&M packs. The rebate program, which will run through Oct. 15, is aimed largely at schools, youth sports leagues, church groups and others interested in raising funds.
BUSINESS
February 22, 1995 | Times Staff and Wire Reports
Candy Company Leaving Saatchi: In the latest blow for British advertising group Saatchi & Saatchi, Mars Inc., the maker of M&M's candies and Snickers chocolate bars, said it chose Omnicom Group Inc. subsidiary BBDO Worldwide Inc. as one of its three core international agencies. BBDO replaces Saatchi & Saatchi's Bates Worldwide Inc. unit. Mars said its two other agencies, DMB&B and Grey Advertising Inc., remain.
BUSINESS
April 26, 2005 | From Bloomberg News
A judge has barred Del Monte Foods Co. from selling soft-centered pet treats after a jury ruled that Mars Inc.'s patent for the technology was valid. U.S. District Judge R. Gary Klausner in Los Angeles last week blocked Del Monte's sale of any pet food product that violated Mars' patent. Klausner also upheld the jury's decision last month to award Mars $3.6 million in damages. Mars sued in 2001 seeking damages and to block sales of H.J. Heinz Co.'s pet food with soft centers.
BUSINESS
January 26, 2005 | From Bloomberg News
A U.S. judge ruled that Del Monte Foods Co.'s Pounce Purr-fections, Snausages Scooby Snack Stuffers and Nature's Recipe treats infringed a Mars Inc. patent for pet treats with soft centers. U.S. District Judge R. Gary Klausner in Los Angeles granted Mars' motion for summary judgment on the patent infringement claim. He ordered the case to proceed to jury trial next month to determine damages. Mars sued in 2001 seeking unspecified damages and to block sales of H.J. Heinz Co.'
BUSINESS
October 13, 1998 | GREG BRAXTON
Mars Inc., the makers of M&Ms, has pulled commercials for the candy from UPN's controversial Civil War comedy, "The Secret Diary of Desmond Pfeiffer." James E. Conlan, external affairs director for the company, notified Brotherhood Crusade President Danny Bakewell of the withdrawal last week after Bakewell contacted him and other advertisers that had placed commercials in the Oct. 5 premiere.
BUSINESS
January 26, 2005 | From Bloomberg News
A U.S. judge ruled that Del Monte Foods Co.'s Pounce Purr-fections, Snausages Scooby Snack Stuffers and Nature's Recipe treats infringed a Mars Inc. patent for pet treats with soft centers. U.S. District Judge R. Gary Klausner in Los Angeles granted Mars' motion for summary judgment on the patent infringement claim. He ordered the case to proceed to jury trial next month to determine damages. Mars sued in 2001 seeking unspecified damages and to block sales of H.J. Heinz Co.'
OPINION
January 22, 2004 | Max Boot
When Christopher Columbus set sail from the port of Palos de la Frontera on Aug. 3, 1492, no doubt there was some peasant standing on the wharf, muttering to himself, "A fine waste of royal escudos. As if we don't have enough problems at home. Why are their stinkin' majesties funding a voyage to nowhere?" Fortunately for Spain, those benighted views did not prevail. If they had, Spain would not have gained one of the most lucrative empires in history.
BUSINESS
July 11, 2001 | Karen Robinson-Jacobs
Hoping to tap into the collective sweet tooth of the growing Latino market, candy maker Mars Inc. will launch a dulce de leche caramel variety of its popular M&M's candy in five markets, including Los Angeles, the company said Tuesday. The Hackettstown, N.J.-based company, the nation's third-largest confectioner, follows in the footsteps of such well-known food purveyors as McDonald's in trying to convert the popular taste--similar to caramelized or sweetened milk--into a retail hit.
BUSINESS
January 29, 2000 | From Associated Press
Snacking on chocolate needn't be a guilt trip, a candy maker assures consumers in a Web site that suggests there may be health benefits to eating the treat. Mars Inc., the Hackettstown, N.J.-based maker of M&M's, Snickers and 3 Musketeers, stops short of claiming chocolate is a health food. But it is believed to be the first major chocolate manufacturer to promote research on the possible disease-fighting properties of the plant compounds found in the candy. The Cocoapro.
BUSINESS
October 22, 1999 | A Times Staff Writer
Mars Inc. has awarded its Latino advertising business to Zubi, a Miami-based agency specializing in ethnic advertising. Zubi will create ads for M&M/Mars, the confectionary unit of Mars and Uncle Ben's Inc., Mars' U.S. food division. Billings are estimated at $15 million. The first advertising efforts are expected to appear in mid-2000.
BUSINESS
October 13, 1998 | GREG BRAXTON
Mars Inc., the makers of M&Ms, has pulled commercials for the candy from UPN's controversial Civil War comedy, "The Secret Diary of Desmond Pfeiffer." James E. Conlan, external affairs director for the company, notified Brotherhood Crusade President Danny Bakewell of the withdrawal last week after Bakewell contacted him and other advertisers that had placed commercials in the Oct. 5 premiere.
BUSINESS
July 11, 2001 | Karen Robinson-Jacobs
Hoping to tap into the collective sweet tooth of the growing Latino market, candy maker Mars Inc. will launch a dulce de leche caramel variety of its popular M&M's candy in five markets, including Los Angeles, the company said Tuesday. The Hackettstown, N.J.-based company, the nation's third-largest confectioner, follows in the footsteps of such well-known food purveyors as McDonald's in trying to convert the popular taste--similar to caramelized or sweetened milk--into a retail hit.
BUSINESS
January 29, 2000 | From Associated Press
Snacking on chocolate needn't be a guilt trip, a candy maker assures consumers in a Web site that suggests there may be health benefits to eating the treat. Mars Inc., the Hackettstown, N.J.-based maker of M&M's, Snickers and 3 Musketeers, stops short of claiming chocolate is a health food. But it is believed to be the first major chocolate manufacturer to promote research on the possible disease-fighting properties of the plant compounds found in the candy. The Cocoapro.
BUSINESS
February 22, 1995 | Times Staff and Wire Reports
Candy Company Leaving Saatchi: In the latest blow for British advertising group Saatchi & Saatchi, Mars Inc., the maker of M&M's candies and Snickers chocolate bars, said it chose Omnicom Group Inc. subsidiary BBDO Worldwide Inc. as one of its three core international agencies. BBDO replaces Saatchi & Saatchi's Bates Worldwide Inc. unit. Mars said its two other agencies, DMB&B and Grey Advertising Inc., remain.
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