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Max Azria

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NEWS
November 6, 1998 | MIMI AVINS, TIMES FASHION WRITER
Like so many great notions, the idea that made Max Azria one of the biggest apparel barons in the world is deceptively simple. He decided to make designer clothes available to a large audience by keeping prices reasonable. If charging less than four figures for a designer dress wasn't radical enough, then his contention that a global fashion empire could be commandeered by Los Angeles bordered on the lunatic. "When I said I would build a house of fashion in L.A.
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NEWS
September 6, 2012 | By Booth Moore, Fashion Critic
NEW YORK -- The collection: BCBG Max Azria. The inspiration: Femme fatales and Helmut Newton's black and white photography. The look: Boudoir bondage. A mix of chambray work wear pieces (jumpers, jump suits and jackets) and fluid, silk crepe blouses, skirts and dresses with digitized print, tulle and lace panels -- all accessorized with black leather harnesses. Colors included black, white and petal pink. The scene: A glittering front row of celebs with Estelle, Selena Ebanks and Olympic sprinter Sanya Richards Ross, who was wearing beige crepe trousers, a color-blocked blouse and super-high sandals with what appeared to be white cotton pads on the insides of the straps to keep from blistering her famous feet.
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MAGAZINE
November 1, 1998 | Margaret Chapman
Here's the lowdown on the mix-and-match outfits BCBG's Max Azria recently designed for female servers at the Westside's Chaya Venice and Chaya Brasserie. * * Created exclusively for Chaya by designer Max Azria. * Manufactured in BCBG's corporate office downtown. * Arrived August 1998. * Black. * Tops either cap-sleeve V-neck or long-sleeve crew neck; 90% rayon, 10% Lycra. * Bottoms either pants or knee-length skirt; rayon-matte jersey in 72% rayon, 28% polyester. * Material not stain resistant.
HOME & GARDEN
December 10, 2010 | By Lauren Beale, Los Angeles Times
Fashion designer Max Azria and his wife, Lubov, have sold their longtime home in the flats of Beverly Hills to Netflix chief content officer Ted Sarandos and his wife, ambassador Nicole Avant, for $5.41 million. Update: This version contains additional details on the buyers. The 1923 Monterey Colonial-style two-story house sits on a walled and gated lot of more than a third of an acre. Designed for entertaining, the remodeled house has a master suite with a terrace and fireplace, four additional bedrooms and six bathrooms in more than 6,100 square feet.
NEWS
September 6, 2012 | By Booth Moore, Fashion Critic
NEW YORK -- The collection: BCBG Max Azria. The inspiration: Femme fatales and Helmut Newton's black and white photography. The look: Boudoir bondage. A mix of chambray work wear pieces (jumpers, jump suits and jackets) and fluid, silk crepe blouses, skirts and dresses with digitized print, tulle and lace panels -- all accessorized with black leather harnesses. Colors included black, white and petal pink. The scene: A glittering front row of celebs with Estelle, Selena Ebanks and Olympic sprinter Sanya Richards Ross, who was wearing beige crepe trousers, a color-blocked blouse and super-high sandals with what appeared to be white cotton pads on the insides of the straps to keep from blistering her famous feet.
HOME & GARDEN
December 10, 2010 | By Lauren Beale, Los Angeles Times
Fashion designer Max Azria and his wife, Lubov, have sold their longtime home in the flats of Beverly Hills to Netflix chief content officer Ted Sarandos and his wife, ambassador Nicole Avant, for $5.41 million. Update: This version contains additional details on the buyers. The 1923 Monterey Colonial-style two-story house sits on a walled and gated lot of more than a third of an acre. Designed for entertaining, the remodeled house has a master suite with a terrace and fireplace, four additional bedrooms and six bathrooms in more than 6,100 square feet.
ENTERTAINMENT
September 7, 2004 | Irene Lacher, Special to The Times
Max Azria is ready for his comeback. Not in the fashion world he never left, ground zero for his Los Angeles-based BCBG apparel empire favored by women who are bon chic, bon genre, stylish but practical. Until now, the compact Tunisian-born designer may have been associated with dripping hemlines in fragile chiffon, but he's banking that that will change Sept.
IMAGE
June 6, 2010 | Whitney Friedlander, Los Angeles Times Staff Writer
There's an adage that finding the perfect wedding dress is like finding a perfect partner: You want one that hugs your body, offers support, lifts you up and makes you feel beautiful. So wouldn't it be great to get a dress from a brand that, like your future spouse, you trust to give you these things on an average Wednesday as well as on what's supposed to be the most memorable day of your life? That seems to be the philosophy behind the slew of major mass-market retailers now offering bridal gowns.
BUSINESS
December 8, 2006 | Abigail Goldman, Times Staff Writer
One of Los Angeles' best-known fashion designers announced Thursday that it was teaming with a French retail giant to produce women's apparel for its European stores. Vernon-based BCBG Max Azria Group Inc. is partnering with Carrefour, the world's second-largest retailer behind Wal-Mart Stores Inc., in a deal estimated to be worth over $1 billion in sales to BCBG over the next 4 1/2 years.
NEWS
April 5, 1996 | GERALDINE BAUM, TIMES STAFF WRITER
For 20 years Max Azria made blue jeans in Paris for his own chain of clothing stores. But it wasn't blue jeans that landed Azria, now head of the design house BCBG, on a runway here. Rather, it was greenbacks and guts. On the second day of Fashion Week, the stocky designer found himself at the head of a catwalk with a dozen models at his side and the fashion cognoscenti politely applauding at his feet.
IMAGE
June 6, 2010 | Whitney Friedlander, Los Angeles Times Staff Writer
There's an adage that finding the perfect wedding dress is like finding a perfect partner: You want one that hugs your body, offers support, lifts you up and makes you feel beautiful. So wouldn't it be great to get a dress from a brand that, like your future spouse, you trust to give you these things on an average Wednesday as well as on what's supposed to be the most memorable day of your life? That seems to be the philosophy behind the slew of major mass-market retailers now offering bridal gowns.
BUSINESS
December 8, 2006 | Abigail Goldman, Times Staff Writer
One of Los Angeles' best-known fashion designers announced Thursday that it was teaming with a French retail giant to produce women's apparel for its European stores. Vernon-based BCBG Max Azria Group Inc. is partnering with Carrefour, the world's second-largest retailer behind Wal-Mart Stores Inc., in a deal estimated to be worth over $1 billion in sales to BCBG over the next 4 1/2 years.
ENTERTAINMENT
September 7, 2004 | Irene Lacher, Special to The Times
Max Azria is ready for his comeback. Not in the fashion world he never left, ground zero for his Los Angeles-based BCBG apparel empire favored by women who are bon chic, bon genre, stylish but practical. Until now, the compact Tunisian-born designer may have been associated with dripping hemlines in fragile chiffon, but he's banking that that will change Sept.
NEWS
November 6, 1998 | MIMI AVINS, TIMES FASHION WRITER
Like so many great notions, the idea that made Max Azria one of the biggest apparel barons in the world is deceptively simple. He decided to make designer clothes available to a large audience by keeping prices reasonable. If charging less than four figures for a designer dress wasn't radical enough, then his contention that a global fashion empire could be commandeered by Los Angeles bordered on the lunatic. "When I said I would build a house of fashion in L.A.
MAGAZINE
November 1, 1998 | Margaret Chapman
Here's the lowdown on the mix-and-match outfits BCBG's Max Azria recently designed for female servers at the Westside's Chaya Venice and Chaya Brasserie. * * Created exclusively for Chaya by designer Max Azria. * Manufactured in BCBG's corporate office downtown. * Arrived August 1998. * Black. * Tops either cap-sleeve V-neck or long-sleeve crew neck; 90% rayon, 10% Lycra. * Bottoms either pants or knee-length skirt; rayon-matte jersey in 72% rayon, 28% polyester. * Material not stain resistant.
NEWS
April 5, 1996 | GERALDINE BAUM, TIMES STAFF WRITER
For 20 years Max Azria made blue jeans in Paris for his own chain of clothing stores. But it wasn't blue jeans that landed Azria, now head of the design house BCBG, on a runway here. Rather, it was greenbacks and guts. On the second day of Fashion Week, the stocky designer found himself at the head of a catwalk with a dozen models at his side and the fashion cognoscenti politely applauding at his feet.
NEWS
August 11, 1998 | MIMI AVINS, TIMES FASHION WRITER
BCBG Max Azria, the Los Angeles-based clothing and accessory manufacturer, has announced its purchase of the majority interest in the French fashion house of Herve Leger. The sale marks the first time an American company has acquired a French designer-couturier. Leger, who showed his first collection under his own label in 1992, became best known for his sexy "bandage dresses," so named because they were constructed of bands of elasticized fabric.
BUSINESS
October 12, 2000 | Associated Press
A Southland company has agreed to pay a $75,000 fine to settle charges that it sold previously recalled sweaters that were so flammable they burned faster than newspaper, the Consumer Product Safety Commission said. In November 1996, AZ3 Inc., doing business as the Vernon-based BCBG Max Azria, recalled about 3,000 women's chenille sweaters made of 65% rayon and 35% nylon.
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