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August 27, 1986 | NANCY YOSHIHARA, Times Staff Writer
Model Christie Brinkley touts a new eyelash mascara from Cover Girl as "the waterproof mascara that's washable." But Tuesday, rival Maybelline managed to smudge that claim. Contending that Cover Girl's multimillion-dollar mascara campaign is "false, misleading and deceptive," Maybelline said it persuaded a U.S. judge to order a halt to the campaign.
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BUSINESS
January 23, 1996 | MARGARET RAMIREZ, TIMES STAFF WRITER
Maybelline Inc. on Monday recommended that its shareholders accept a $758-million acquisition offer from France's L'Oreal, signaling a possible end to a bidding war with Germany's Joh. A. Benckiser. Benckiser, a detergent and fragrance company, said it will not make a counteroffer "at this time" but rather will wait to see whether the L'Oreal acquisition wins U.S. antitrust approval. If L'Oreal's offer ultimately prevails, it will create a cosmetics giant that will rank No. 2 in the U.S.
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ENTERTAINMENT
May 5, 1985
In regard to Miller's article on older writers in Calendar, we keep a coterie of ink-stained dinosaurs around Los Angeles newsrooms as well. We are used to provide answers for the staff, like: "No, Sandy Koufax wasn't a beach, he was a baseball pitcher." And: "It wasn't Franklin D. Roosevelt who went charging up San Juan Hill, Maybelline, it was Teddy. No, Roosevelt, not Kennedy." Some of us who were actually shaving before 1970 are handy to have around if someone over 50 dies.
BUSINESS
January 13, 1996 | MARGARET RAMIREZ, TIMES STAFF WRITER
Maybelline Inc. said Friday that a German detergent and cosmetics company has expressed interest in making a formal takeover offer that would top a pending $660-million bid from L'Oreal. The surprise move by privately held Joh. A. Benckiser, known for mass-market fragrance brands such as Coty and Jovan, illustrates the growing attraction of the U.S. mass-market cosmetics business.
NEWS
March 13, 1987 | Compiled by the Fashion87 staff
We can only assume it was a labor of love. There were Mark Thatcher, son of England's prime minister, and his bride, Diane, shopping with determination at Giorgio in Beverly Hills last week. He "counseled her" on what to buy, public relations manager Mary Carley tells Listen. Thus counseled, she selected a short, black strapless dress by Jean Louis Scherrer and several Giorgio private-label gowns. "They expect to be very social when they go back to London," Carley says.
MAGAZINE
November 8, 1987 | PADDY CALISTRO
IN TOKYO, CLINIQUE and Estee Lauder are sought-after cosmetics labels. American makeup and hair-style magazines are hot commodities. And when U.S. beauty experts do the Japanese talk-show circuit, ratings soar. The American beauty look is obviously in. Turnabout being fair play, Japanese cosmetics are showing up on American beauty counters, their manufacturers hoping to make inroads into the world's largest cosmetics market.
NEWS
March 10, 1990 | DOUGLAS JEHL, TIMES STAFF WRITER
A government test has determined that a red dye used in many lipsticks is a powerful herbicide capable of killing marijuana plants, prompting some Bush Administration officials to propose using the dye in an airborne offensive against domestic marijuana cultivation.
BUSINESS
August 11, 1986
Maybelline, the cosmetic unit of Schering-Plough, filed suit in U.S. District Court in Little Rock, Ark., accusing Noxell, maker of Cover Girl Clean Lash mascara, and its advertising agency, SSC&B Lintas, with false advertising. Maybelline, which is seeking a preliminary and permanent injunction, alleges that Cover Girl's claim that its mascara is "waterproof" is misleading and deceptive.
BUSINESS
January 13, 1996 | MARGARET RAMIREZ, TIMES STAFF WRITER
Maybelline Inc. said Friday that a German detergent and cosmetics company has expressed interest in making a formal takeover offer that would top a pending $660-million bid from L'Oreal. The surprise move by privately held Joh. A. Benckiser, known for mass-market fragrance brands such as Coty and Jovan, illustrates the growing attraction of the U.S. mass-market cosmetics business.
BUSINESS
December 11, 1995 | From Times Wire Services
French cosmetics giant L'Oreal said Sunday that it plans to acquire U.S. rival Maybelline Inc., the third-largest U.S. maker of beauty products, in a stock and debt transaction valued at $660 million. The deal would further solidify Paris-based L'Oreal's position as the world's largest cosmetics maker and would catapult it ahead of No. 1 Procter & Gamble Co.'s Cover Girl brands and No. 2 Revlon Inc. It would have about a third of the U.S. market, compared with about 8% now. Cosmair Inc.
BUSINESS
December 11, 1995 | From Times Wire Services
French cosmetics giant L'Oreal said Sunday that it plans to acquire U.S. rival Maybelline Inc., the third-largest U.S. maker of beauty products, in a stock and debt transaction valued at $660 million. The deal would further solidify Paris-based L'Oreal's position as the world's largest cosmetics maker and would catapult it ahead of No. 1 Procter & Gamble Co.'s Cover Girl brands and No. 2 Revlon Inc. It would have about a third of the U.S. market, compared with about 8% now. Cosmair Inc.
MAGAZINE
November 8, 1987 | PADDY CALISTRO
IN TOKYO, CLINIQUE and Estee Lauder are sought-after cosmetics labels. American makeup and hair-style magazines are hot commodities. And when U.S. beauty experts do the Japanese talk-show circuit, ratings soar. The American beauty look is obviously in. Turnabout being fair play, Japanese cosmetics are showing up on American beauty counters, their manufacturers hoping to make inroads into the world's largest cosmetics market.
NEWS
March 13, 1987 | Compiled by the Fashion87 staff
We can only assume it was a labor of love. There were Mark Thatcher, son of England's prime minister, and his bride, Diane, shopping with determination at Giorgio in Beverly Hills last week. He "counseled her" on what to buy, public relations manager Mary Carley tells Listen. Thus counseled, she selected a short, black strapless dress by Jean Louis Scherrer and several Giorgio private-label gowns. "They expect to be very social when they go back to London," Carley says.
BUSINESS
August 27, 1986 | NANCY YOSHIHARA, Times Staff Writer
Model Christie Brinkley touts a new eyelash mascara from Cover Girl as "the waterproof mascara that's washable." But Tuesday, rival Maybelline managed to smudge that claim. Contending that Cover Girl's multimillion-dollar mascara campaign is "false, misleading and deceptive," Maybelline said it persuaded a U.S. judge to order a halt to the campaign.
BUSINESS
August 11, 1986
Maybelline, the cosmetic unit of Schering-Plough, filed suit in U.S. District Court in Little Rock, Ark., accusing Noxell, maker of Cover Girl Clean Lash mascara, and its advertising agency, SSC&B Lintas, with false advertising. Maybelline, which is seeking a preliminary and permanent injunction, alleges that Cover Girl's claim that its mascara is "waterproof" is misleading and deceptive.
ENTERTAINMENT
May 5, 1985
In regard to Miller's article on older writers in Calendar, we keep a coterie of ink-stained dinosaurs around Los Angeles newsrooms as well. We are used to provide answers for the staff, like: "No, Sandy Koufax wasn't a beach, he was a baseball pitcher." And: "It wasn't Franklin D. Roosevelt who went charging up San Juan Hill, Maybelline, it was Teddy. No, Roosevelt, not Kennedy." Some of us who were actually shaving before 1970 are handy to have around if someone over 50 dies.
BUSINESS
January 23, 1996 | MARGARET RAMIREZ, TIMES STAFF WRITER
Maybelline Inc. on Monday recommended that its shareholders accept a $758-million acquisition offer from France's L'Oreal, signaling a possible end to a bidding war with Germany's Joh. A. Benckiser. Benckiser, a detergent and fragrance company, said it will not make a counteroffer "at this time" but rather will wait to see whether the L'Oreal acquisition wins U.S. antitrust approval. If L'Oreal's offer ultimately prevails, it will create a cosmetics giant that will rank No. 2 in the U.S.
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