July 12, 2013 |
The problem for Mazda as it readies the launch of its latest generation Mazda3 is the message, not the car. A drive through the twisty roads of the Angeles National Forest earlier this week proved that the Hiroshima, Japan, automaker has produced yet another in a series of great small cars. But consumers still haven't gotten that message. Despite best-in-class handling and competitive pricing, these cars just don't sell well. Year-to-date, Mazda has moved about 53,000 of the 2013 model, less than a third of the sales of compact car rivals such as the Honda Civic and Toyota Corolla.
June 27, 2013 |
Mitsubishi is recalling more than 3,000 of its Outlander Sport compact SUV to correct an issue with the vehicles' optional panoramic sunroofs. The National Highway Traffic Safety Administration said 3,181 Outlander Sports from the 2011 model year were being recalled in the U.S. and Puerto Rico. At issue was the lack of a primer being installed around the sunroof during the manufacturing process. This could cause the glass roof to become detached from the Outlander Sport while it's in motion, "resulting in a road hazard to other vehicles," according to NHTSA.
June 26, 2013 |
This is how you celebrate an anniversary. Mazda announced that after 10 years, two generations, and 3.6 million units of its popular 3 sedan and hatchback sold globally, a new version is on its way. The 2014 Mazda3 will go on sale this fall. When it does, it will bring with it a bold dose of the KODO styling cues that have recently graced the handsome Mazda6 sedan and CX-5 crossover . It will also rely heavily on an efficiency philosophy that Mazda calls SkyActiv technology.
April 26, 2013 |
If Mazda can't figure out a way to sell its excellent all-new sedan - the 2014 Mazda6 - the automaker should just give up selling cars altogether. Mazda has no problem building great vehicles. It just can't seem to sell them. The company has long failed to capitalize on critical acclaim and a track record for reliability with its mid-size sedan - a crucial segment for any automaker. Part of the problem is of Mazda's own making, with its "Zoom-Zoom" marketing. The automaker has cast itself as the fun-to-drive brand in a family sedan segment in which buyers don't care much about fun. Mazda has acknowledged as much and will seek to appeal to a wider array of car buyers with a more aggressive national advertising campaign for the new 6. PHOTOS: 2014 Mazda6 looks and drives the part The product should make the sales job easy.
April 11, 2013 |
For at least a decade, the owners of more than 3 million cars from six automakers drove around with air bags that could shoot shrapnel around the cabin in a crash. The problem went undetected by the world's biggest automakers and safety regulators on two continents until at least 2011, according to documents filed with the National Highway Traffic Safety Administration. Now those cars are being recalled. "This clearly should have been caught earlier," said Clarence Ditlow, executive director of the Center for Auto Safety.
CALIFORNIA | LOCAL
April 1, 2013
A dog died and a man was taken to the hospital with serious injuries early Sunday after they were rear-ended by another car on Irvine Boulevard, Irvine police told the Daily Pilot on Monday. Brad Marsicano, 30, of Mission Viejo was arrested on suspicion of drunk driving, Lt. Julia Engen said. Marsicano was driving a Toyota 4Runner when he rear-ended a Mazda 3 hatchback while it was stopped about 1:20 a.m. at Irvine Boulevard and Sand Canyon Avenue, police said. A man, woman and two dogs were in the Mazda.