February 3, 2012 |
With half-moon-shaped booths, low stools, wooden blinds and flat-screen TVs, most patrons might expect to pay $8 for a burger, or $4 for a smoothie. But the decor isn't a harbinger of price. This is the new look of a remodeled McDonald's, purveyor of Happy Meals and value deals as well as upscale coffee drinks. The Oak Brook, Ill.-based burger chain is reaching critical mass on a nearly decade-long, multibillion-dollar global renovation and rebuilding project it's betting will boost sales, traffic and brand perception.
May 8, 2013 |
It's well known that the Chinese characters for "crisis" translate as "danger" and "opportunity. " McDonald's has decided there's no danger in exploiting the horrific Cleveland kidnapping as a marketing opportunity. The fast-food heavyweight says it's reaching out to Charles Ramsey, who has gained worldwide fame as one of the rescuers of the three women held for a decade in a Cleveland home. Ramsey said in a TV interview that he was munching on some Mickey D's when the action unfolded Monday.
June 6, 2013 |
Stumbling around in the wee hours after an evening out on the town? If you're hankering for some fast food between midnight and 4 a.m., McDonald's wants your business. The Golden Arches are making a grab for what may be the only unsaturated horizon left in the quick service industry: the night owl demographic that gets a craving for burgers past dinnertime and yearns for a breakfast sandwich far before most people are out of bed. McDonald's new After Midnight menu will roll out this month in participating 24-hour restaurants in certain U.S. markets, the company said in a statement.
March 31, 2014 |
There will be lots of local representation in Wednesday's McDonald's All American Game for boys' and girls' in Chicago. Stanley Johnson from Santa Ana Mater Dei and Thomas Welsh from Los Angeles Loyola are playing in the boys' game. Jordin Canada from L.A. Windward and Lajahna Drummer from Long Beach Poly are playing in the girls' game. The slam dunk contest will be shown Monday at 6 p.m. (West Coast time) on ESPNU. The girls' game will be on ESPNU at 4 p.m. (West Coast time)
July 22, 2013 |
The rest of the year won't be easy for McDonald's Corp., according to the chief executive of the world's largest burger chain. Same-store sales at U.S. restaurants open more than a year were slightly negative in June, according to Don Thompson in a conference call with analysts Monday. The gauge is expected to be flat in July globally. If recent sales trends are any indication, McDonald's results for the remaining months of 2013 “are expected to remain challenged,” he said. “While the informal eating out market remains challenging and economic uncertainty is pressuring consumer spending, we're continuing to differentiate the McDonald's experience by uniting consumer insights, innovation and execution," Thompson said.
May 13, 2013 |
McDonald's has announced it will add three new Quarter Pounder burgers to its menu and take off the Angus Prime third-pound burgers. With the new chicken wraps and egg white, whole grain McMuffins also on the menu, maybe no one will notice the new burgers have a little less meat? The fast-food chain is trying to combat a serious slump in sales with a slew of new menu items after reporting a drop in monthly sales for the first time in nearly a decade. But to save money, it's also cutting the meat.