February 4, 2014 |
Chickens don't exactly have nuggets, so how does McDonald's make its popular McNuggets? In a new video, McDonald's Canada showed viewers how the sausage -- er, nuggets -- is made. The segment is part of a campaign that aims to combat attacks on McDonald's food and policies. Earlier videos from the fast-food giant show the company making a burger look delicious in advertisements and constructing a Big Mac from scratch . The chain also posted answers to questions posed on its website, including “Do you use red slime in your meat?
February 3, 2012 |
With half-moon-shaped booths, low stools, wooden blinds and flat-screen TVs, most patrons might expect to pay $8 for a burger, or $4 for a smoothie. But the decor isn't a harbinger of price. This is the new look of a remodeled McDonald's, purveyor of Happy Meals and value deals as well as upscale coffee drinks. The Oak Brook, Ill.-based burger chain is reaching critical mass on a nearly decade-long, multibillion-dollar global renovation and rebuilding project it's betting will boost sales, traffic and brand perception.
May 8, 2013 |
It's well known that the Chinese characters for "crisis" translate as "danger" and "opportunity. " McDonald's has decided there's no danger in exploiting the horrific Cleveland kidnapping as a marketing opportunity. The fast-food heavyweight says it's reaching out to Charles Ramsey, who has gained worldwide fame as one of the rescuers of the three women held for a decade in a Cleveland home. Ramsey said in a TV interview that he was munching on some Mickey D's when the action unfolded Monday.
June 6, 2013 |
Stumbling around in the wee hours after an evening out on the town? If you're hankering for some fast food between midnight and 4 a.m., McDonald's wants your business. The Golden Arches are making a grab for what may be the only unsaturated horizon left in the quick service industry: the night owl demographic that gets a craving for burgers past dinnertime and yearns for a breakfast sandwich far before most people are out of bed. McDonald's new After Midnight menu will roll out this month in participating 24-hour restaurants in certain U.S. markets, the company said in a statement.
September 4, 2013 |
The Dollar Menu at McDonald's may soon see higher prices and new offerings as the fast food company mulls a nationwide launch of a "Dollar Menu and More" concept this year, a spokeswoman confirmed Wednesday. McDonald's Corp., which has recently struggled to compete with other fast food giants, said it is considering changing its Dollar Menu, introduced over 10 years ago, to evolve with shifting consumer preferences and the needs of the business. Currently, it is testing the Dollar Menu and More concept in five markets that include Fresno; Columbia, S.C.; and Memphis, Tenn. The new menu has new single burgers , more chicken options and double patty and deluxe versions of some of the current $1 items. Quiz: How well do you know fast food?
July 16, 2013 |
How can a person live on just McDonald's? The pay for employees, that is, not the food itself. As it happens, neither possibility is very attractive. In an effort to help its low-wage employees manage to stay afloat financially, the golden arches teamed up with Visa to produce an online brochure to guide workers through the process of paying their bills and even saving money while living on a cheap-food paycheck. It could be that the authors of the online site learned more about finances than the employees.