December 2, 1999 |
Taking its growth-by-acquisition strategy to a new level, hamburger giant McDonald's Corp. said Wednesday that it will buy most of the Boston Market restaurant chain from its bankrupt parent for $173.5 million. The proposed deal marks McDonald's first purchase of a national chain and expands on its plan to diversify beyond its staple burger business. McDonald's Golden Restaurant Operations Inc.
June 8, 1994 |
McDonald's inadvertently offended thousands of Muslims by printing a Koran scripture on its hamburger bags, then staged a retreat Tuesday after Islamic leaders complained. The stir caused by the world's leading purveyor of fast food began with a World Cup promotion featuring the flags of the 24 nations competing in this summer's soccer championship. One of the flags was that of Saudi Arabia.
July 28, 2005 |
McDonald's Corp. is turning to "Shrek" to lead it to greener pastures in Hollywood. The fast-food giant disclosed Wednesday that it would end its exclusive, decade-long promotional partnership with Walt Disney Co. when it teams with rival DreamWorks Animation SKG Inc. starting in May 2007. First up will be "Shrek 3," with McDonald's promoting DreamWorks' next computer-animated installment about the giant green ogre via Happy Meals and other promotions in its 30,000-plus restaurants worldwide.
July 6, 2004 |
McDonald's Corp. has eliminated the middleman standing between fast-food lovers and their burgers, with an advanced test of technology that promises to shorten lines and give consumers more control over ordering. Outside Chicago in St. Charles, Ill., longtime McDonald's franchisee John Lardas has reconfigured his restaurant, replacing three ordering stations manned by employees at the front counter with one traditional station and four stand-alone computers, or kiosks.
March 17, 2001 |
McDonald's Corp. said it will open a diner in Kokomo, Ind., as the No. 1 fast-food restaurant chain tests ways to attract more customers. The restaurant will have 122 breakfast, lunch and dinner items, in addition to traditional McDonald's food, a spokeswoman said. Customers will be able to order from phones at each table, and an employee will deliver it to the table. McDonald's is trying to lure customers who want table service to its fast-food restaurants.
CALIFORNIA | LOCAL
July 2, 1993 |
As executive director of Camp Ronald McDonald for Good Times, Pepper Edmiston was a terrific fund-raiser. But the Pacific Palisades woman who in 1982 founded Camp Good Times for children with cancer, expanded it throughout Southern California and later helped persuade McDonald's to join her, now concedes that it may have been a mistake ever to have become involved with the hamburger giant.
November 6, 1991 |
Six-year-old Marlene Escalera climbed into the brightly colored Playland at the McDonald's in Delano and headed for the "Tug 'N Turn" merry-go-round. But as she spun with a friend in the large rotating fiberglass tub, her shoelace caught on a loose bolt, ripping her tennis shoe apart and breaking her leg in two places.
April 7, 1988 |
Every 17 hours, a McDonald's restaurant opens somewhere in the world, in faraway lands such as Japan or Denmark, in unlikely spots such as a 13th-Century building or a Mississippi River boat. So there was little reason to take notice Wednesday when a new McDonald's raised its arches in Dale City, Va., next to an Exxon station and across from a shopping plaza. But wait a minute.
September 17, 2007 |
For nearly two decades in China, the KFC logo has enticed the hungry with the promise of juicy, crispy chicken. Now, Yum Brands Inc. -- which owns KFC and Pizza Hut as well as Taco Bell in the U.S. -- has some competition for the cravings of Chinese diners. After watching Yum gobble up much of China's emerging middle class, McDonald's Corp., which has 800 restaurants in operation in China, is ramping up development in the country.
May 25, 1994 |
Sitting in the parking lot of a McDonald's in Norwalk on Easter in 1987, 17-year-old James V. Beltran thought he held happiness in his hands. He had just bought a Coke and picked up an instant game ticket worth at least $1 million in a restaurant chain promotional contest, and he remembers feeling awestruck. "I realized it would change my life," he said. "I thought it would make me the happiest person I could be."