CALIFORNIA | LOCAL
July 2, 1993 |
As executive director of Camp Ronald McDonald for Good Times, Pepper Edmiston was a terrific fund-raiser. But the Pacific Palisades woman who in 1982 founded Camp Good Times for children with cancer, expanded it throughout Southern California and later helped persuade McDonald's to join her, now concedes that it may have been a mistake ever to have become involved with the hamburger giant.
November 6, 1991 |
Six-year-old Marlene Escalera climbed into the brightly colored Playland at the McDonald's in Delano and headed for the "Tug 'N Turn" merry-go-round. But as she spun with a friend in the large rotating fiberglass tub, her shoelace caught on a loose bolt, ripping her tennis shoe apart and breaking her leg in two places.
April 7, 1988 |
Every 17 hours, a McDonald's restaurant opens somewhere in the world, in faraway lands such as Japan or Denmark, in unlikely spots such as a 13th-Century building or a Mississippi River boat. So there was little reason to take notice Wednesday when a new McDonald's raised its arches in Dale City, Va., next to an Exxon station and across from a shopping plaza. But wait a minute.
May 25, 1994 |
Sitting in the parking lot of a McDonald's in Norwalk on Easter in 1987, 17-year-old James V. Beltran thought he held happiness in his hands. He had just bought a Coke and picked up an instant game ticket worth at least $1 million in a restaurant chain promotional contest, and he remembers feeling awestruck. "I realized it would change my life," he said. "I thought it would make me the happiest person I could be."
October 28, 2002 |
OAXACA, Mexico--The zocalo, or central plaza, a 473-year-old colonnaded square, is the heart of this city, and its languid beat almost never changes. In timeless rhythm, people linger in sidewalk cafes under its stone arches, watching passersby stroll in the shade of Indian laurels around its gazebo. The same two dozen local merchants along its perimeters have been fixtures for years, enjoying moderate, easygoing prosperity.
October 27, 1989 |
McDonald's Corp. said its restaurants in New England would join forces with a consortium of chemical companies to launch a major recycling effort for plastic food containers. McDonald's is undertaking the program with National Polystyrene Recycling Co., a joint venture formed earlier this year by several leading producers of plastics, including Amoco Chemical Co., Dow Chemical Co. and ARCO Chemical Co.
March 14, 1991 |
Is McDonald's the fast-food industry's boldest innovator--or its best mimic? That is what industry executives and analysts were asking Wednesday on the heels of McDonald's announcement that it will introduce a low-fat McLean Deluxe hamburger by mid-April. The move by McDonald's follows a series of actions that the nation's largest fast-food chain has taken over the past year, all clearly aimed at generating good will--and better business.
November 13, 1989 |
Amid the rhetoric about the Japanese buying up America as they keep would-be business rivals out of Japan, U.S. trade officials recently have had some cause for cheer. Two highly regarded U.S. retailers have joined forces with Japanese counterparts in efforts to crack the tough-to-enter Japanese market. Toys R Us, the nation's largest toy merchant, is hooking up with McDonald's Co.
December 16, 2003 |
McDonald's Corp. is getting out of the pizza business but keeping burritos, meatloaf and chicken pot pies on its plate in the U.S. market as it cuts back its non-McDonald's brands. The restaurant giant on Monday announced the sale of Donatos Pizzeria back to the chain's founder and said it was retaining its Chipotle Mexican Grill and Boston Market businesses in the United States while discontinuing development of all non-McDonald's brands abroad.
June 14, 2004 |
When it comes to its relationship with Walt Disney Co., McDonald's Corp. is hardly lovin' it. The world's largest fast-food chain wants to revamp its super-sized movie, home video and theme park promotion deal with Disney. Discontent with the pact is bubbling up to headquarters in Oak Brook, Ill., from powerful franchisees, who own most of the 30,000-plus McDonald's restaurants worldwide. One of the beefs is that Burbank-based Disney isn't churning out animated blockbusters as it once did.