May 14, 2009 |
When it comes to marketing movies to kids, fast food wasn't to Disney's taste. But 20th Century Fox sees nothing wrong with a Big Mac. The News Corp. studio has struck a partnership with McDonald's for five of its major movie releases through 2010, beginning with the summer sequels "Night at the Museum: Battle of the Smithsonian" and "Ice Age: Dawn of the Dinosaurs."
June 8, 1994 |
McDonald's inadvertently offended thousands of Muslims by printing a Koran scripture on its hamburger bags, then staged a retreat Tuesday after Islamic leaders complained. The stir caused by the world's leading purveyor of fast food began with a World Cup promotion featuring the flags of the 24 nations competing in this summer's soccer championship. One of the flags was that of Saudi Arabia.
July 28, 2005 |
McDonald's Corp. is turning to "Shrek" to lead it to greener pastures in Hollywood. The fast-food giant disclosed Wednesday that it would end its exclusive, decade-long promotional partnership with Walt Disney Co. when it teams with rival DreamWorks Animation SKG Inc. starting in May 2007. First up will be "Shrek 3," with McDonald's promoting DreamWorks' next computer-animated installment about the giant green ogre via Happy Meals and other promotions in its 30,000-plus restaurants worldwide.
December 2, 1999 |
Taking its growth-by-acquisition strategy to a new level, hamburger giant McDonald's Corp. said Wednesday that it will buy most of the Boston Market restaurant chain from its bankrupt parent for $173.5 million. The proposed deal marks McDonald's first purchase of a national chain and expands on its plan to diversify beyond its staple burger business. McDonald's Golden Restaurant Operations Inc.
March 17, 2001 |
McDonald's Corp. said it will open a diner in Kokomo, Ind., as the No. 1 fast-food restaurant chain tests ways to attract more customers. The restaurant will have 122 breakfast, lunch and dinner items, in addition to traditional McDonald's food, a spokeswoman said. Customers will be able to order from phones at each table, and an employee will deliver it to the table. McDonald's is trying to lure customers who want table service to its fast-food restaurants.
December 2, 1999 |
Taking its growth-by-acquisition strategy to a new level, hamburger giant McDonald's Corp. said Wednesday it will buy most of the Boston Market restaurant chain from its bankrupt parent for $173.5 million. The deal marks the first purchase by McDonald's of a national chain, and expands on its plan to diversify beyond its staple burger business. McDonald's Golden Restaurant Operations Inc.
CALIFORNIA | LOCAL
July 2, 1993 |
As executive director of Camp Ronald McDonald for Good Times, Pepper Edmiston was a terrific fund-raiser. But the Pacific Palisades woman who in 1982 founded Camp Good Times for children with cancer, expanded it throughout Southern California and later helped persuade McDonald's to join her, now concedes that it may have been a mistake ever to have become involved with the hamburger giant.
November 6, 1991 |
Six-year-old Marlene Escalera climbed into the brightly colored Playland at the McDonald's in Delano and headed for the "Tug 'N Turn" merry-go-round. But as she spun with a friend in the large rotating fiberglass tub, her shoelace caught on a loose bolt, ripping her tennis shoe apart and breaking her leg in two places.
April 7, 1988 |
Every 17 hours, a McDonald's restaurant opens somewhere in the world, in faraway lands such as Japan or Denmark, in unlikely spots such as a 13th-Century building or a Mississippi River boat. So there was little reason to take notice Wednesday when a new McDonald's raised its arches in Dale City, Va., next to an Exxon station and across from a shopping plaza. But wait a minute.
September 12, 2012 |
Calorie counts will be posted alongside images of juicy burgers on McDonald's menu boards nationwide starting next week, much as they have been in California for more than a year. Yielding to growing customer demand and acting ahead of pending federal rules, the fast-food giant said it would replace all inside and drive-through menus at its more than 14,000 U.S. locations with new signs with nutritional details. Analysts said they expect other major chains to follow suit soon.