May 25, 1994 |
Sitting in the parking lot of a McDonald's in Norwalk on Easter in 1987, 17-year-old James V. Beltran thought he held happiness in his hands. He had just bought a Coke and picked up an instant game ticket worth at least $1 million in a restaurant chain promotional contest, and he remembers feeling awestruck. "I realized it would change my life," he said. "I thought it would make me the happiest person I could be."
March 27, 1998 |
After years of gimmicky flops, McDonald's has decided its biggest problem is that some customers just don't like warmed-over burgers. The fast-food chain plans to install computerized and partially robotic kitchens in all its U.S. outlets by the end of next year. The machines can deliver fresher, made-to-order Big Macs, Quarter Pounders and new items that would slow down the old kitchens too much. Heat lamps will no longer be used.
October 27, 1989 |
McDonald's Corp. said its restaurants in New England would join forces with a consortium of chemical companies to launch a major recycling effort for plastic food containers. McDonald's is undertaking the program with National Polystyrene Recycling Co., a joint venture formed earlier this year by several leading producers of plastics, including Amoco Chemical Co., Dow Chemical Co. and ARCO Chemical Co.
March 14, 1991 |
Is McDonald's the fast-food industry's boldest innovator--or its best mimic? That is what industry executives and analysts were asking Wednesday on the heels of McDonald's announcement that it will introduce a low-fat McLean Deluxe hamburger by mid-April. The move by McDonald's follows a series of actions that the nation's largest fast-food chain has taken over the past year, all clearly aimed at generating good will--and better business.
November 13, 1989 |
Amid the rhetoric about the Japanese buying up America as they keep would-be business rivals out of Japan, U.S. trade officials recently have had some cause for cheer. Two highly regarded U.S. retailers have joined forces with Japanese counterparts in efforts to crack the tough-to-enter Japanese market. Toys R Us, the nation's largest toy merchant, is hooking up with McDonald's Co.
April 29, 2003 |
McDonald's Corp. reported Monday that profit increased 29% in the first quarter under new Chief Executive Jim Cantalupo despite sluggish sales, benefiting from a weaker dollar overseas. The earnings slightly exceeded Wall Street's lowered expectations and McDonald's stock climbed 7% to a three-month high after having lost half its value since last summer. Shares rose $1.12 to $16.93 on the New York Stock Exchange.
July 28, 2005 |
McDonald's Corp. is turning to "Shrek" to lead it to greener pastures in Hollywood. The fast-food giant disclosed Wednesday that it would end its exclusive, decade-long promotional partnership with Walt Disney Co. when it teams with rival DreamWorks Animation SKG Inc. starting in May 2007. First up will be "Shrek 3," with McDonald's promoting DreamWorks' next computer-animated installment about the giant green ogre via Happy Meals and other promotions in its 30,000-plus restaurants worldwide.
September 12, 2012 |
Calorie counts will be posted alongside images of juicy burgers on McDonald's menu boards nationwide starting next week, much as they have been in California for more than a year. Yielding to growing customer demand and acting ahead of pending federal rules, the fast-food giant said it would replace all inside and drive-through menus at its more than 14,000 U.S. locations with new signs with nutritional details. Analysts said they expect other major chains to follow suit soon.
June 14, 2004 |
When it comes to its relationship with Walt Disney Co., McDonald's Corp. is hardly lovin' it. The world's largest fast-food chain wants to revamp its super-sized movie, home video and theme park promotion deal with Disney. Discontent with the pact is bubbling up to headquarters in Oak Brook, Ill., from powerful franchisees, who own most of the 30,000-plus McDonald's restaurants worldwide. One of the beefs is that Burbank-based Disney isn't churning out animated blockbusters as it once did.
July 21, 1998 |
McDonald's Corp. reported a 7% increase in profit for the second quarter Monday, but Wall Street pounded the fast-food giant's stock after the company warned investors of weaker performance for the rest of the year. The hamburger chain said it earned $468.8 million, or 66 cents a diluted share, up from $438.2 million, or 61 cents, in the year-ago period. Total sales rose 9% to $9.25 billion. U.S. operating profit rose 15% before a one-time charge, the biggest quarterly increase since 1984.