August 26, 2005 |
A Marin County judge has decided that an $8.5-million education campaign by McDonald's Corp. is a fair settlement of lawsuits filed against the fast-food giant for failing to reduce its use of partially hydrogenated oil. In February, McDonald's agreed to pay $7 million to the American Heart Assn. for an education campaign about trans fats in foods. It also agreed to spend $1.5 million publicizing that it had not followed through on its 2002 pledge to switch to a more healthful cooking oil.
July 28, 2005 |
McDonald's Corp. is turning to "Shrek" to lead it to greener pastures in Hollywood. The fast-food giant disclosed Wednesday that it would end its exclusive, decade-long promotional partnership with Walt Disney Co. when it teams with rival DreamWorks Animation SKG Inc. starting in May 2007. First up will be "Shrek 3," with McDonald's promoting DreamWorks' next computer-animated installment about the giant green ogre via Happy Meals and other promotions in its 30,000-plus restaurants worldwide.
July 18, 2005 |
When Ronald McDonald appeared in a new TV ad in June, outfitted in a sporty version of his trademark yellow suit, snowboarding and skateboarding, even juggling fruit, the popular icon for the fast-food giant seemed to be having something of an identity crisis. There were no French fries and no sign of the Hamburglar or Mayor McCheese.
July 16, 2005 |
McDonald's Corp. shares had their biggest gain in nine months after second-quarter profit beat analysts' estimates, spurred by new menu items and longer hours in the United States. Net income fell to about 42 cents a share from 47 cents a year earlier, McDonald's said. But sales at locations open more than a year had their biggest gains since March, rising 3.8% in June and 2.8% in the quarter. Shares of McDonald's rose $1.39 to $30.99.
July 6, 2005 |
McDonald's Corp., fresh from a makeover of its menu and ads, now wants to upgrade its restaurant staff uniforms to make them hipper and more befitting the MTV generation, a spokesman said Tuesday. "Our crew in many respects are ambassadors of our brand, and we want their attire to be consistent with that," said Bill Whitman, McDonald's USA spokesman.
June 17, 2005 |
There may be a new lord in Dogtown: Ronald McDonald. As part of its recent campaign to revamp its image, McDonald's Corp. said this week that it would begin selling branded skateboards and bikes this year at retailers such as Target Corp. The aim, the company said, is "to help make fitness fun." "About time," said Dr. Naomi Neufeld, a pediatric endocrinologist at UCLA, who works with obese children.
June 8, 2005 |
Ronald McDonald is getting an unlikely image makeover -- as a snowboarding, hoops-shooting fitness guru for tots. The new, athletic Ronald, McDonald's Corp.'s mascot for the last 42 years, will even be sporting a more form-fitting version of his trademark yellow jumpsuit in a television commercial that will air starting Friday. Images of fruits and vegetables abound in the spot, and hamburgers and fries are conspicuously absent.
April 14, 2005 |
McDonald's Corp. said Wednesday that first-quarter profit rose, exceeding analysts' estimates, helped by U.S. sales and a tax gain. In a preliminary earnings statement, the world's largest restaurant chain said net income was 56 cents a share, up from 40 cents in the same period a year earlier. Sales at restaurants open at least a year rose 6.8% in March and 4.6% in the period. Sales in the U.S. climbed 5.2% in the quarter as free samples lured customers to restaurants.
February 12, 2005 |
McDonald's Corp. said Friday that it had agreed to pay $8.5 million to settle a lawsuit over artery-clogging trans fats in its cooking oils. McDonald's said it would donate $7 million to the American Heart Assn. and spend an additional $1.5 million to inform the public of its trans fat plans.