Mcdonald S Restaurants

A 30-year-old Antelope Valley man has sued a local McDonald's, alleging he was ridiculed and denied service by an employee because he is gay. The alleged incident took place on the morning of May 23 when Matt Rosenberg went to the restaurant at 2427 Avenue S East in Palmdale with his mother and young niece.

In outlining a new strategy to serve up burgers at a competitive price, McDonald's restaurant operators in Southern California didn't mince words about why they were offering Big Macs for 99 cents. "There is a battle for customers currently raging among competitors and McDonald's is not keeping pace," said an internal memo, signed by Neal Ruby, head of the association of 560 McDonald's restaurants in the region.

The first McDonald's to open in a communist country has run into an unexpected problem: Trained employees are quitting because they find they have to work like Westerners and get paid like East Europeans. Since the American fast-food chain opened its outlet in Belgrade in March, 40 employees--about one-third of its workers--have voluntarily left their jobs despite a high unemployment rate in Yugoslavia.

Teachers from 230 Southern California schools were among thousands across the West who flipped burgers and served Happy Meals on Thursday for McTeacher's Night, a fund-raising partnership of McDonald's restaurants with local schools. What had been an annual event at some McDonald's franchises expanded this year to 1,200 restaurants and as many schools in 14 Western states.

Teachers from 230 Southern California schools were among thousands across the West who flipped burgers and served Happy Meals on Thursday for McTeacher's Night, a fund-raising partnership of McDonald's restaurants with local schools. What had been an annual event at some McDonald's franchises expanded this year to 1,200 restaurants and as many schools in 14 Western states.

McDonald's restaurants of Canada signed a joint venture agreement with the Moscow City Council today that will allow the giant hamburger chain to open up to 20 fast-food restaurants in the Soviet capital beginning in 1989. "McDonald's is bringing more than just restaurants to the Soviet Union," said George Cohon, president and chief executive officer of McDonald's Canada, at the formal signing ceremony in the Moscow City Soviet (Council) chambers.

In outlining a new strategy to serve up burgers at a competitive price, McDonald's restaurant operators in Southern California didn't mince words about why they were offering Big Macs for 99 cents. "There is a battle for customers currently raging among competitors and McDonald's is not keeping pace," said an internal memo, signed by Neal Ruby, head of the association of 560 McDonald's restaurants in the region.

McDonald's Testing Veggie Burger: McDonald's Corp. has begun testing an anomaly: a meatless hamburger. Five of its outlets in the Netherlands have already begun selling the vegetable burger, and starting Jan. 4, all 84 McDonald's restaurants there will include it on their menu. McDonald's emphasized that there are no plans to introduce the product in the United States.

Four weeks after the opening of the first McDonald's in the Soviet Union, Moscow is still in the grip of fast-food fever, with 30,000 Muscovites lining up daily for hamburgers and fries, a company official said Wednesday. The Oak Brook, Ill.-based company had originally predicted that the world's largest McDonald's would serve 10,000 to 15,000 people daily. McDonald's says it serves 22 million people daily in 11,000 restaurants in 52 countries.

Ronald McDonald, the 35-year-old icon for the McDonald's hamburger chain, has a new, hipper look intended to appeal to today's media-savvy kids. The new Ronald, with a thinner face and spikier hair than the familiar Ronald, debuted this week in an animated video that McDonald's plans to sell at its U.S. restaurants. Ronald is getting a make-over at a time when the hamburger chain is trying to reinvent itself.

The "We Love to See You Smile" advertising slogan that McDonald's Corp. will unveil today just as easily could be aimed at shareholders who've found the company's stock as alluring as a tub of cold French fries. McDonald's reportedly will spend $500 million on the ad campaign that features beaming employees who tell how freshly painted restaurants and state-of-the-art kitchens are making customers smile.

A new McDonald's opened Wednesday on Beach Boulevard south of Katella Avenue. Mayor Al Ethans said the new restaurant has approximately 5,000 square feet, about twice the size of most McDonald's restaurants.

Advertiser: McDonald's Agency: Leo Burnett, Chicago Challenge: Hype the "A Bug's Life" movie tie-in with Walt Disney Co. to boost kids' meal sales. The Ads: Four disjointed television commercials splice pitches for McDonald's with plugs for "A Bug's Life" toys sold at the restaurants. In one spot, a seemingly strict teacher tells her class of grade schoolers they have 10 minutes to finish. But she doesn't mean schoolwork.

Ronald McDonald, the 35-year-old icon for the McDonald's hamburger chain, has a new, hipper look intended to appeal to today's media-savvy kids. The new Ronald, with a thinner face and spikier hair than the familiar Ronald, debuted this week in an animated video that McDonald's plans to sell at its U.S. restaurants. Ronald is getting a make-over at a time when the hamburger chain is trying to reinvent itself.

A 30-year-old Antelope Valley man has sued a local McDonald's, alleging he was ridiculed and denied service by an employee because he is gay. The alleged incident took place on the morning of May 23 when Matt Rosenberg went to the restaurant at 2427 Avenue S East in Palmdale with his mother and young niece.

McDonald's gave Parisians a break Friday. One day after a protest, McDonald's canceled plans to sell its burgers and fries in a building where Picasso and other masters bought their brushes and oils. A spokeswoman for McDonald's France said the decision was based on "technical difficulties" in getting a construction permit and not on opposition in the historic Left Bank neighborhood.

How far does a dollar go overseas? At current exchange rates, here's what the McDonald's Big Mac costs in selected world cities. Complex Soviet practice features two legal rates depending on circumstances. But to the Soviet policeman, above, cost is constant--and equal to nearly 10% of week's pay. Bangkok: $1.87 Bonn: $2.72 Budapest: $1.19 Hong Kong: $1.03 London: $2.82 Los Angeles: $2.00 Mexico City: $2.37 Moscow: $6.25 (official rate) Moscow: $0.62 (tourist rate) Paris: $3.

A new McDonald's opened Wednesday on Beach Boulevard south of Katella Avenue. Mayor Al Ethans said the new restaurant has approximately 5,000 square feet, about twice the size of most McDonald's restaurants.

Activists from the Orange County People for Animals will stage demonstrations in front of McDonald's restaurants this morning against the consumption of beef, joining thousands simultaneously demonstrating at about 3,000 other McDonald's outlets across the nation, the group announced. The starting point rally is scheduled for 10:30 a.m. at an outlet at 3801 S. Bristol St., just north of South Coast Plaza, spokeswoman Ava Park said.

McDonald's Testing Veggie Burger: McDonald's Corp. has begun testing an anomaly: a meatless hamburger. Five of its outlets in the Netherlands have already begun selling the vegetable burger, and starting Jan. 4, all 84 McDonald's restaurants there will include it on their menu. McDonald's emphasized that there are no plans to introduce the product in the United States.