CALIFORNIA | LOCAL
November 16, 2001 |
Teachers from 230 Southern California schools were among thousands across the West who flipped burgers and served Happy Meals on Thursday for McTeacher's Night, a fund-raising partnership of McDonald's restaurants with local schools. What had been an annual event at some McDonald's franchises expanded this year to 1,200 restaurants and as many schools in 14 Western states.
April 29, 1988 |
McDonald's restaurants of Canada signed a joint venture agreement with the Moscow City Council today that will allow the giant hamburger chain to open up to 20 fast-food restaurants in the Soviet capital beginning in 1989. "McDonald's is bringing more than just restaurants to the Soviet Union," said George Cohon, president and chief executive officer of McDonald's Canada, at the formal signing ceremony in the Moscow City Soviet (Council) chambers.
December 15, 2001 |
In outlining a new strategy to serve up burgers at a competitive price, McDonald's restaurant operators in Southern California didn't mince words about why they were offering Big Macs for 99 cents. "There is a battle for customers currently raging among competitors and McDonald's is not keeping pace," said an internal memo, signed by Neal Ruby, head of the association of 560 McDonald's restaurants in the region.
December 9, 1992 |
McDonald's Testing Veggie Burger: McDonald's Corp. has begun testing an anomaly: a meatless hamburger. Five of its outlets in the Netherlands have already begun selling the vegetable burger, and starting Jan. 4, all 84 McDonald's restaurants there will include it on their menu. McDonald's emphasized that there are no plans to introduce the product in the United States.
March 1, 1990 |
Four weeks after the opening of the first McDonald's in the Soviet Union, Moscow is still in the grip of fast-food fever, with 30,000 Muscovites lining up daily for hamburgers and fries, a company official said Wednesday. The Oak Brook, Ill.-based company had originally predicted that the world's largest McDonald's would serve 10,000 to 15,000 people daily. McDonald's says it serves 22 million people daily in 11,000 restaurants in 52 countries.
October 10, 1998 |
Ronald McDonald, the 35-year-old icon for the McDonald's hamburger chain, has a new, hipper look intended to appeal to today's media-savvy kids. The new Ronald, with a thinner face and spikier hair than the familiar Ronald, debuted this week in an animated video that McDonald's plans to sell at its U.S. restaurants. Ronald is getting a make-over at a time when the hamburger chain is trying to reinvent itself.