July 20, 2004 |
She's been a rock star, a doctor and a pilot. But evidence continues to build that Barbie might be taking on a new role: washed-up icon. Mattel Inc. reported a 12% gain in second-quarter profit Monday, no thanks to the 45-year-old doll. Barbie sales continued their long slump in the three months ended June 30, declining 13% worldwide. The El Segundo-based toy maker exceeded analysts' expectations by a penny, fueled by revved-up sales of Hot Wheels cars and American Girl dolls.
August 27, 2008 |
Mattel won the big battles in the Barbie vs. Bratz trial, but it may have lost the financial war. A jury in federal court Tuesday awarded Mattel Inc. as much as $100 million in a copyright infringement case against MGA Entertainment Inc., which brought out the hugely popular Bratz dolls in 2001. But that's about 5.5% of the $1.8 billion that Mattel asked of the jury. "MGA wins on this one, big time," said Margaret Whitfield, an analyst with Sterne Agee & Leach. "That amount maybe just covers Mattel's legal expenses, with a little left over."
December 25, 2003 |
Liliya Shlyakman stood in the doll department at a Los Angeles Toys R Us store just before the holidays, oblivious to everything except a wall of big-eyed dolls in tight clothes. Mattel Inc.'s Barbie didn't get a passing glance from the 10-year-old girl. She dismissed the company's new hip-hop-themed Flavas dolls with a crinkled nose.
February 11, 2011 |
The bitter battle over ownership of the Bratz dolls has grown more acrimonious, with toy giant Mattel Inc. seeking a mistrial following scathing remarks made on the stand by the chief executive of rival MGA Entertainment Inc. In his testimony this week, Isaac Larian, the colorful and outspoken head of MGA, contended that the stress from the years-long dispute with Mattel killed his father, destroyed his family and caused Bratz creator Carter Bryant...
March 12, 2010 |
MGA Entertainment Inc., the maker of Bratz dolls and other toys, may sell shares in an initial public offering, Chief Executive Isaac Larian said Thursday. But plans to go public are still far off, with Larian saying in an e-mail from Italy that it would happen "eventually." "It will be a few years before we can rebuild our company," he said. Van Nuys-based MGA makes toys, games, consumer electronics, home decor, stationery and sporting goods. Its toys include Little Tikes, Moxie Girlz and Rescue Pets, but the company is best known for its sexily dressed Bratz dolls, which are at the center of a bitter copyright dispute between MGA and toy giant Mattel Inc. Gerrick Johnson, a toy analyst at BMO Capital Markets, said he thought a public offering would be well-received by the investment community and would help MGA gain access to capital as it looks to expand its product lines.
May 23, 2009 |
The temporary receiver put in place to oversee MGA Entertainment Inc. has been removed by the federal judge who put him there last month, making company founder Isaac Larian again the sole head of the toy-making outfit. But it's a diminished kingdom. The order issued late Thursday by U.S. District Court Judge Stephen Larson did not alter the fact that Van Nuys-based MGA has to give up by far its most prominent product line -- the Bratz dolls it introduced in 2001.
March 25, 2005 |
A Chinese manufacturer of Bratz Stylin' Scooters is recalling about 297,000 scooters because the wheels can break or become damaged, which can lead users to fall or suffer injuries, the Consumer Product Safety Commission said. The distributor, MGA Entertainment Inc. of Van Nuys, has received six reports of cracked wheels. All the incidents resulted in cuts, scrapes and bruises. In one case, a child suffered a broken arm. The recall includes scooters manufactured by Jurong Dumar Bicycle Inc.
February 11, 2006 |
MGA Entertainment, the maker of Bratz fashion dolls, may sell shares to the public as early as this year, Chief Executive Isaac Larian said Friday. The Van Nuys company is in talks with investment banks including JPMorgan Chase & Co. and Morgan Stanley, Larian said. MGA is challenging Mattel Inc.'s Barbie with the popularity of the Bratz line of dolls. An initial public offering would help the toy maker expand the Bratz line, which was introduced in 2001.
May 28, 2008 |
It was tastefully attired Barbie vs. streetwise Bratz in federal court in Riverside on Tuesday as trial began in Mattel Inc.'s lawsuit against a rival doll maker. The big questions in the copyright infringement case: Exactly when was the Bratz franchise conceived? And was it in Barbie's own house? Mattel, the El Segundo-based owner of the Barbie empire, alleges in its suit against MGA Entertainment Inc.
December 22, 2012 |
When a toy designer's young daughter becomes fascinated by the gel-like beads in a flower vase, there is only one conclusion to draw: "There has got to be a toy in here somewhere," says Ron Brawer, a partner in the Maya Group and a toy industry veteran. The fast-growing Torrance company has gone on to develop dozens of playthings based on those transparent polymer pellets. One of those toys, a modified water gun called the Xploderz XBlaster 200, was a finalist for the 2012 Outdoor Toy of the Year Award from the Toy Industry Assn.