BUSINESS
April 13, 2010 | By David Sarno
With a splashy, musical ad campaign aimed at young buyers, Microsoft Corp. on Monday sought to carve out a piece of the fast-moving smart phone market with a pair of new handsets. In unveiling its Kin One and Kin Two phones, which will be available through Verizon Wireless starting in May, the company focused largely on the social and musical features of its software. The Kin's promotional site featured young people -- many equipped with the new phones -- dancing to live rock music at a local club.
BUSINESS
January 29, 2010 | By Nathan Olivarez-Giles
For Microsoft Corp.'s earnings, a new set of Windows made a huge difference. Boosted by the arrival of its Windows 7 operating system, Microsoft had a 14% rise in sales in its fiscal second quarter that ended Dec. 31, the software giant said Thursday. That helped make for a 60% jump in profit to $6.7 billion, or 74 cents a share, compared with a year earlier when the Redmond, Wash., company had net income of $4.17 billion, or 47 cents. Revenue increased to $19 billion from $16.6 billion.
BUSINESS
December 22, 2009 | Bloomberg News
Twitter Inc. will make about $25 million from Internet-search deals with Google Inc. and Microsoft Corp. announced in October, enough to push the site into profitability, people familiar with the matter said. A deal that made Twitter's messages searchable on Google's site will generate about $15 million, the sources said, while a similar pact with Microsoft's Bing search engine will earn Twitter about $10 million. As a result, Twitter is expected to make a small profit in 2009 after paying operating costs of about $20 million to $25 million a year.
BUSINESS
December 2, 2009 | By David Sarno
Escalating the battle between traditional newspapers and online news providers, media mogul Rupert Murdoch lashed out at Google Inc. and other Web companies Tuesday, accusing them of looting news articles and contributing to the industry's decline. "There are those who think they have a right to take our news content and use it for their own purposes without contributing a penny to its production," Murdoch said at a Washington forum on the future of newspapers. "Their almost wholesale misappropriation of our stories is not fair use. To be impolite, it's theft."
BUSINESS
November 3, 2009 | David Sarno
Microsoft Corp. and OpenX Technologies Inc., a Pasadena-based Web advertising start-up, have struck a deal that would enable both companies to expand the reach of their online ad businesses. OpenX, which operates one of the nation's largest independent online advertising networks, develops software that enables marketers to funnel ads to websites that are visited by the type of buyers they are targeting. Similarly, advertisers use Microsoft to create and distribute ads, be they for flowers, movies or Maseratis.
BUSINESS
October 27, 2009 | Dan Fost
It seemed edgy when Microsoft Corp. said it would team with "Family Guy" creator Seth MacFarlane on a variety TV show airing next month. The software giant was going to be the only advertiser on the show and would collaborate with MacFarlane and his partner, Alex Borstein. The pair would write jokes and skits into the show that would promote the Redmond, Wash., software maker's latest operating system, Windows 7, which came out last week. Now comes word that Microsoft has pulled out. Apparently "the content was not a good fit," according to a statement the company released Monday.