September 6, 2012 |
Microsoft is taking a page out of Pepsi's book for its latest Bing marketing strategy with a blind comparison test it's calling the "Bing It On Challenge. " Just as Pepsi did against Coke in the 1970s, Microsoft is challenging Google and letting users decide which product they like better when branding is removed. In the test, which you can take here , users search five queries and get results that have been stripped of any formatting that might give away which search engine they're from.
September 3, 2013 |
If there's one clear message Microsoft has sent out with its purchase of Nokia's device business, it's this: We can do anything Apple and Google can. By purchasing Nokia, Microsoft is stepping squarely into the hardware side of the smartphone market, just as it did with tablets a year ago when it released the Surface RT. These are foreign tactics for Microsoft, which has built its wealth on sales of software such as its Windows and Office programs....
September 2, 2013 |
Microsoft announced Monday that it would acquire Nokia's mobile phone business in the latest blockbuster news that signals a massive transformation of the tech giant. Just two weeks ago, the company revealed that Chief Executive Steve Ballmer would retire in the next 12 months. Last week, Microsoft said it had struck a deal with an activist investor, seeming to indicate the company was under pressure to revamp its business. The deal with Nokia would do just that. It would push Microsoft even further from its roots as a software company to become the "devices and services" company that Ballmer has discussed in recent months. "We are excited and honored to be bringing Nokia's incredible people, technologies and assets into our Microsoft family.
April 2, 2014 |
Look out, Siri. Watch your back, Google Now. Here comes Cortana. At its annual Build 2014 conference on Wednesday, Microsoft took the wraps off Windows Phone 8.1. The new features include a personal digital assistant called Cortana. Cortana is Microsoft's challenge to voice-activated services such as Google Now and Apple's Siri. The new Cortana will be powered by Microsoft's Bing search engine. Users will be able to use a feature called a "Notebook" which will let them decide exactly which things Cortana should keep track of. They can also select quiet hours during which Cortana won't bug them.
September 3, 2013 |
The announcement that Microsoft will pay $7.2 billion to buy Nokia's device business raises one question both simple and complex: Why? The company will address that in a conference call scheduled for Wednesday morning at 8:45 a.m. But in the meantime, it also released several documents, in addition to the main news release, to provide some rationale for the deal. PHOTOS: Biggest tech flops of 2013 -- so far The first document...
October 25, 2012 |
Microsoft today officially launched Windows 8 and the new Windows Store. The company said Windows 8, its latest operating system, will be available for purchase online and in stores today starting at $39.99. The operating system retains Windows' traditional desktop but also adds another view that is heavily geared toward touchscreen devices. Windows President Steven Sinofsky said that more than 1,000 computers have been certified for Windows 8 and that there will be some Windows 8 PCs that'll sell for less than $300.
February 6, 2013 |
SAN FRANCISCO -- Microsoft Corp. is taking another swipe at Gmail with a campaign to encourage people to dump Gmail for Outlook.com over privacy concerns. The Redmond, Wash., technology giant is drawing new attention to an old issue: Gmail scans the content of personal emails in order to better target ads. Microsoft is pushing a new poll it commissioned that found that nearly 9 in 10 Americans disapprove of the practice. Seven in 10 Americans said they didn't believe or didn't know that any major email service provider did that, according to the poll.
August 31, 2013 |
Well, look who's suddenly all the fashion. Why, it's Bill Gates! The big philanthropist who stepped away from running the company he co-founded is suddenly being labeled a visionary, and there are even some whispers that he and only he can return from the wilderness and restore Microsoft to greatness! In other words, he's getting the kind of love from pundits and Silicon Valley he never seemed to get when he was actually in charge of Microsoft. Quiz: How much do you know about Google?
May 23, 2013 |
Here's an aspiring musician whose major label debut won't have to struggle with the budget constraints most first-timers are faced with. “Everywhere at Once” is the introductory effort from Paul Allen and the Underthinkers. Allen, in case you're wondering, is the same Paul Allen who back in 1975 created a little venture called Microsoft with his pal Bill Gates. Allen, who also owns the Portland Trailblazers basketball team, has always been a music aficionado and an accomplished amateur guitarist who used a chunk of his Microsoft fortune to start the Experience Music Project museum in Seatte.
January 29, 2010 |
For Microsoft Corp.'s earnings, a new set of Windows made a huge difference. Boosted by the arrival of its Windows 7 operating system, Microsoft had a 14% rise in sales in its fiscal second quarter that ended Dec. 31, the software giant said Thursday. That helped make for a 60% jump in profit to $6.7 billion, or 74 cents a share, compared with a year earlier when the Redmond, Wash., company had net income of $4.17 billion, or 47 cents. Revenue increased to $19 billion from $16.6 billion.