Movida Communications Inc

"For English, press 2." That's the mantra of Movida Communications Inc., a mobile phone company that is putting the Spanish language first as it starts selling its pay-as-you-go service today in the Greater Los Angeles area, the nation's largest Latino community. Movida, which loosely means "on the move," is aiming its brand at a potential market of 12 million Latinos in California. "What we offer is content that is totally oriented to the Hispanic community," said Movida Chairman Enrique J.

"For English, press 2." That's the mantra of Movida Communications Inc., a mobile phone company that is putting the Spanish language first as it starts selling its pay-as-you-go service today in the Greater Los Angeles area, the nation's largest Latino community. Movida, which loosely means "on the move," is aiming its brand at a potential market of 12 million Latinos in California. "What we offer is content that is totally oriented to the Hispanic community," said Movida Chairman Enrique J.