Mprm Company

The gig: Co-president of the high-powered Los Angeles public relations firm mPRm. Pogachefsky, 49, has helped guide the promotion of some of the most memorable independent films, including "sex, lies, and videotape" in 1989 as well as two films with Oscar hopes this year, "Milk" and "The Visitor." He and business partner Rachel McCallister oversee a 40-person shop from their penthouse suite on Wilshire Boulevard.

The gig: Co-president of the high-powered Los Angeles public relations firm mPRm. Pogachefsky, 49, has helped guide the promotion of some of the most memorable independent films, including "sex, lies, and videotape" in 1989 as well as two films with Oscar hopes this year, "Milk" and "The Visitor." He and business partner Rachel McCallister oversee a 40-person shop from their penthouse suite on Wilshire Boulevard.