February 13, 2010 |
Twenty-five years ago, MTV was best known for music videos starring Michael Jackson and Madonna. These days, its reigning queen is not a recording star at all but rather Nicole "Snooki" Polizzi, the rowdy party girl from the reality series "Jersey Shore." So maybe it's not surprising that this week the 29-year-old network bowed to the inevitable and finally scraped the legend "Music Television" off its corporate logo. The change was a belated acknowledgment of what has been obvious for years: MTV has evolved into a reality channel that occasionally runs programs that have to do with music.
August 6, 2011
The "Jersey Shore" gang took its act to Italy on Thursday night and delivered ratings that MTV was describing Friday as stupendo and fantastico. The fourth season premiere of the reality show about housemates Ronnie, Sammi, Snooki & Co. attracted 8.8 million viewers, the network said, describing it as the largest audience ever for an MTV season premiere and the third-highest MTV series telecast ever (bested only by two other "Jersey Shore" episodes last season). The audience was 4% higher than for the show's first episode last season, MTV said.
August 11, 1991
As a 21-year-old college student, I found your cover stories on the 10th anniversary of MTV to be too one-sided in its favor ("The Channel That Ate the World," July 28). Because of MTV, a band is considered a success not because of its talent but instead because of its image. MTV is a business, let us not forget that. Artists that get airplay need to look presentable (for example, Poison, Whitesnake, M.C. Hammer and New Kids on the Block) rather than possess the raw energy that rock 'n' roll used to have.
October 10, 2012 |
The ratings woes at Viacom's kids cable network Nickelodeon have received lots of attention lately, but one media analyst warns that the picture is not that much brighter at MTV. Sanford C. Bernstein & Co. analyst Todd Juenger noted in a report that ratings at MTV declined 32% in the third quarter compared with the same period a year ago. On top of that, the hit "Jersey Shore" is wrapping up, and finding other shows that can pick up the slack won't...
April 1, 2009 |
"Pedro," which premieres tonight on MTV (and simultaneously on sister station Logo), dramatizes the short, productive life of Pedro Zamora, a third-season cast member of "The Real World" -- the 1994 San Francisco season, known also for the abrasive, abusive and generally uncooperative bike messenger Puck, who was kicked out of the house, in part because of his treatment of Zamora.
August 3, 2012 |
During its presentation at the Television Critics Assn. press tour on Friday, MTV announced the premiere date of "Jersey Shore's" sixth season as well as the premiere dates of several other series. The GTL (that's Gym, Tan, Laundry) crowd will be back on MTV on Oct. 4. New series premieres will follow, including the comedy drama series "Underemployed" on Oct. 16; "Catfish: The TV Series," based on the controversial Sundance hit; and the second season premiere of "World of Jenks" on Nov. 12. In addition to the return of "Jersey Shore,"MTV's head of programming, David Janollari, also announced that "Snooki and JWoww," the "Jersey Shore" spinoff, and "Money From Strangers," the hidden-camera prank show hosted by Jeff Dye, will get second seasons.