August 11, 1991
As a 21-year-old college student, I found your cover stories on the 10th anniversary of MTV to be too one-sided in its favor ("The Channel That Ate the World," July 28). Because of MTV, a band is considered a success not because of its talent but instead because of its image. MTV is a business, let us not forget that. Artists that get airplay need to look presentable (for example, Poison, Whitesnake, M.C. Hammer and New Kids on the Block) rather than possess the raw energy that rock 'n' roll used to have.
October 10, 2012 |
The ratings woes at Viacom's kids cable network Nickelodeon have received lots of attention lately, but one media analyst warns that the picture is not that much brighter at MTV. Sanford C. Bernstein & Co. analyst Todd Juenger noted in a report that ratings at MTV declined 32% in the third quarter compared with the same period a year ago. On top of that, the hit "Jersey Shore" is wrapping up, and finding other shows that can pick up the slack won't...
October 2, 2011 |
For MTV, the situation was more than awkward . In fall 2008, the network was bingeing on manufactured reality shows that celebrated wealth and excess just as the country was staggering into a recession. Banks were failing, people were losing their jobs and college students were facing uncertain futures. But on MTV, the glamorous clique from "The Hills" was indulging in West Hollywood shopping trips and getaways to Cabo San Lucas. And on "My Super Sweet 16," the parents of a South Carolina beauty queen spent tens of thousands of dollars to give her the perfect birthday party, complete with a baby-blue Hummer.
February 13, 2010 |
Twenty-five years ago, MTV was best known for music videos starring Michael Jackson and Madonna. These days, its reigning queen is not a recording star at all but rather Nicole "Snooki" Polizzi, the rowdy party girl from the reality series "Jersey Shore." So maybe it's not surprising that this week the 29-year-old network bowed to the inevitable and finally scraped the legend "Music Television" off its corporate logo. The change was a belated acknowledgment of what has been obvious for years: MTV has evolved into a reality channel that occasionally runs programs that have to do with music.
CALIFORNIA | LOCAL
November 20, 2013 |
MTV has agreed to make changes to its controversial new reality series “Scrubbing In” after several nonprofit nursing organizations protested how the show depicts the profession. The remaining episodes will be edited to include more scenes that highlight nursing skills and the show was also been moved from 10 p.m. to midnight, where viewership will be decreased, Variety reported. MTV will also consult with the nonprofit The Truth About Nurses regarding any future nurse-related programming and promote a Web feature called “Day in the Life of a Nurse.” The show, which debuted Oct. 24, follows nine nurses from different parts of the country as they immerse themselves in Orange County life.
April 1, 2009 |
"Pedro," which premieres tonight on MTV (and simultaneously on sister station Logo), dramatizes the short, productive life of Pedro Zamora, a third-season cast member of "The Real World" -- the 1994 San Francisco season, known also for the abrasive, abusive and generally uncooperative bike messenger Puck, who was kicked out of the house, in part because of his treatment of Zamora.