February 14, 2010 |
On last month's premiere episode of MTV's "My Life as Liz" (10:30 p.m. Mondays), Liz Lee, the show's misfit protagonist, is assigned by her Burleson High School broadcast journalism teacher to complete a profile of golden girl Taylor Terry, an anchor of the school's news program. Eyes are rolled. At one point while filming Taylor, Liz threatens to vomit. Détente is eventually reached, with Taylor opening up to Liz about her inner life, and Liz taking Taylor shopping for vintage clothes.
February 13, 2010 |
Twenty-five years ago, MTV was best known for music videos starring Michael Jackson and Madonna. These days, its reigning queen is not a recording star at all but rather Nicole "Snooki" Polizzi, the rowdy party girl from the reality series "Jersey Shore." So maybe it's not surprising that this week the 29-year-old network bowed to the inevitable and finally scraped the legend "Music Television" off its corporate logo. The change was a belated acknowledgment of what has been obvious for years: MTV has evolved into a reality channel that occasionally runs programs that have to do with music.
October 2, 2011 |
For MTV, the situation was more than awkward . In fall 2008, the network was bingeing on manufactured reality shows that celebrated wealth and excess just as the country was staggering into a recession. Banks were failing, people were losing their jobs and college students were facing uncertain futures. But on MTV, the glamorous clique from "The Hills" was indulging in West Hollywood shopping trips and getaways to Cabo San Lucas. And on "My Super Sweet 16," the parents of a South Carolina beauty queen spent tens of thousands of dollars to give her the perfect birthday party, complete with a baby-blue Hummer.
August 6, 2011
The "Jersey Shore" gang took its act to Italy on Thursday night and delivered ratings that MTV was describing Friday as stupendo and fantastico. The fourth season premiere of the reality show about housemates Ronnie, Sammi, Snooki & Co. attracted 8.8 million viewers, the network said, describing it as the largest audience ever for an MTV season premiere and the third-highest MTV series telecast ever (bested only by two other "Jersey Shore" episodes last season). The audience was 4% higher than for the show's first episode last season, MTV said.
October 10, 2012 |
The ratings woes at Viacom's kids cable network Nickelodeon have received lots of attention lately, but one media analyst warns that the picture is not that much brighter at MTV. Sanford C. Bernstein & Co. analyst Todd Juenger noted in a report that ratings at MTV declined 32% in the third quarter compared with the same period a year ago. On top of that, the hit "Jersey Shore" is wrapping up, and finding other shows that can pick up the slack won't...
August 11, 1991
As a 21-year-old college student, I found your cover stories on the 10th anniversary of MTV to be too one-sided in its favor ("The Channel That Ate the World," July 28). Because of MTV, a band is considered a success not because of its talent but instead because of its image. MTV is a business, let us not forget that. Artists that get airplay need to look presentable (for example, Poison, Whitesnake, M.C. Hammer and New Kids on the Block) rather than possess the raw energy that rock 'n' roll used to have.