September 23, 2006 |
Viacom Inc.'s MTV Networks said it would buy Harmonix Music Systems Inc., a maker of music-related video games, for $175 million in its latest move to expand its digital business. Harmonix is the developer of Guitar Hero, a popular game on Sony Corp's PlayStation 2, and has also come out with a line of karaoke games. Viacom is aiming to focus more on digital media. With the Harmonix deal, Viacom will have spent at least $577 million on video game acquisitions this year.
September 23, 2006 |
The MTV Networks are launching MTV Tr3s, a new channel aimed at becoming the premier cultural outlet for young Latinos. The network starts operating Monday. Tr3s, pronounced like the Spanish word for three, follows MTV, MTV2 and eight other MTV-related networks operating in the United States. It will be seen on some digital cable systems, on the DirecTV satellite system or on a variety of low-power broadcast stations.
September 12, 2006 |
Undeterred by a lack of consumer interest in using cellphones to access entertainment, Universal Music Group is expected Tuesday to announce a deal giving MTV Networks a blanket license to its songs, videos and other content for mobile devices. The deal is the latest example of the entertainment industry's appetite for using cellular phones to deliver content. EMI Music and T-Mobile struck a deal Monday to offer ad-supported mobile video in Britain.
August 13, 2006 |
KIM STOLZ isn't exactly a stranger to the camera. For two months last fall, her life played out on national television as she competed on "America's Next Top Model," gaining a following as a comfortably-out lesbian amid a group of often-overwrought wannabe models. In the end, the sharp-witted tomboy deflected the catty antics of her rivals with such wry aplomb that she captured one of the finalist spots on the hit Tyra Banks reality show.
August 10, 2006 |
MTV Networks said Wednesday that it would acquire online video and games distributor Atom Entertainment Inc., accelerating the race of old-media giants to snap up websites that cater to young audiences. The $200-million deal for Atom, a survivor of the dot-com bust, signals the increasing rivalry between MTV parent Viacom Inc. and Rupert Murdoch's News Corp. as they diversify into new media. News Corp. has turned heads with its acquisitions of MySpace and other Internet businesses.
August 7, 2006 |
Viacom Inc.'s MTV Networks has agreed to distribute clips from its cable networks over Google Inc.'s advertising network, in a test of what could become an economic model for Web-based video delivery, the companies said Sunday. The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The project will begin testing later this month.
May 18, 2006 |
When Microsoft and MTV show up at a party -- as a couple -- attention must be paid. The two powerhouses joined forces to create a music subscription and download service called Urge, which debuted Wednesday. The subscriptions, which cost about $10 a month, allow unlimited streaming of songs from Urge's catalog of nearly 2 million selections. If you want to buy the songs, it's 99 cents per download. Microsoft Corp. and MTV Networks, which is owned by Viacom Inc.
May 15, 2006 |
MTV Networks Inc., the cable network group that helped popularize music videos two decades ago, is entering the online music fray with Urge, a new service that makes its public beta debut Wednesday. Urge comes integrated into the newest version of Microsoft Corp.'s Windows Media Player, which users of Microsoft's Windows will receive in coming weeks as an upgrade. Before that, the player upgrade will be available for download at the Urge and Microsoft websites.
January 26, 2006 |
Viacom Inc. reorganized the MTV music-television channel to kick start the creation of digital and wireless content. Dave Sirulnick was named executive vice president of multiplatform production and will focus on short-form video and news for digital devices and TV. Lois Curren was named executive vice president of series entertainment and programming.