N W Ayer Inc

N. W. Ayer Inc.,the advertising agency that created the Army's popular "Be All You Can Be" advertising campaign, has agreed to pay $750,000 to settle claims of alleged improprieties, the Justice Department said Friday. In the settlement deal, the government alleged that New York-based Ayer knowingly charged incorrect costs on the Army's advertising contracts because of inaccurate time cards and records.

J.C. Penney Co. switched its $75-million advertising account to Bozell-Southwest Inc. in a sudden displacement of NW Ayer Inc., which has handled the retailer's advertising for the past eight years. Penney said the change "reflects the fact that Bozell has extensive resources here in Dallas that will enhance our strategic positioning efforts as we go forward."

The agency that formerly created ads for Burger King has undergone one whopper of a shake-up at its troubled Los Angeles office. The 47-year-old Western Division of New York ad giant N. W. Ayer Inc. named a new head whose claim to fame isn't advertising but overseeing the $4-billion budget for the U.S. Department of Commerce. Donna F. Tuttle, U.S. deputy secretary of commerce during the Reagan Administration, was named chairman and chief executive of the ad agency.

Marlboro has done a bang-up job, but Coca-Cola almost blew it. AT&T is right on target but Sears may have lost it. Although America's biggest companies are spending tens of billions of dollars each year to create and nurture their brand images, most are going about it the wrong way. That is the conclusion of a five-year consumer study to be unveiled in New York today by the ad agency N W Ayer Inc. In the 1990s, the study warns, marketers are running the risk of losing touch with consumers.

Marlboro has done a bang-up job, but Coca-Cola almost blew it. AT&T is right on target but Sears may have lost it. Although America's biggest companies are spending tens of billions of dollars each year to create and nurture their brand images, most are going about it the wrong way. That is the conclusion of a five-year consumer study to be unveiled in New York today by the ad agency N W Ayer Inc. In the 1990s, the study warns, marketers are running the risk of losing touch with consumers.

Burger King Corp., plagued by lackluster sales and corporate turmoil, turned up the flame on its advertising agency Friday and placed its $200-million ad business up for grabs. For the second time in 13 months, Burger King said it wants to review advertising agencies, although it stopped short of saying it had fired New York ad firm N W Ayer. Officials did, however, state--in no uncertain terms--that they are unhappy with Ayer's work, which includes the "We do it like you'd do it" ad campaign.

J.C. Penney Co. switched its $75-million advertising account to Bozell-Southwest Inc. in a sudden displacement of NW Ayer Inc., which has handled the retailer's advertising for the past eight years. Penney said the change "reflects the fact that Bozell has extensive resources here in Dallas that will enhance our strategic positioning efforts as we go forward."

For nearly two years, Walt Disney Co. has been paying sports heroes mounds of money to mumble four familiar words: I'm going to Disneyland. Disney has made it a high-paying habit--up to $75,000 each--to capture world champion athletes on camera at the exact moment of victory, and then get them to utter those seven syllables about their Disney destination.

Only eight months after entering Orange County, the national advertising agency of N W Ayer said Monday that it will shut down most of its operations in Irvine, leaving in doubt the jobs of 50 employees and $25 million in annual billings.

For the troubled ad firm J. Walter Thompson, fast times became past times on Monday. The agency that created the "fast food for fast times" slogan for Burger King lost the $200-million account to New York rival N W Ayer. The move represents one of the largest advertising industry account switches in history. And other Thompson clients--including the $25-million Goodyear Tire & Rubber Co.

The agency that formerly created ads for Burger King has undergone one whopper of a shake-up at its troubled Los Angeles office. The 47-year-old Western Division of New York ad giant N. W. Ayer Inc. named a new head whose claim to fame isn't advertising but overseeing the $4-billion budget for the U.S. Department of Commerce. Donna F. Tuttle, U.S. deputy secretary of commerce during the Reagan Administration, was named chairman and chief executive of the ad agency.

Burger King Corp., plagued by lackluster sales and corporate turmoil, turned up the flame on its advertising agency Friday and placed its $200-million ad business up for grabs. For the second time in 13 months, Burger King said it wants to review advertising agencies, although it stopped short of saying it had fired New York ad firm N W Ayer. Officials did, however, state--in no uncertain terms--that they are unhappy with Ayer's work, which includes the "We do it like you'd do it" ad campaign.

For nearly two years, Walt Disney Co. has been paying sports heroes mounds of money to mumble four familiar words: I'm going to Disneyland. Disney has made it a high-paying habit--up to $75,000 each--to capture world champion athletes on camera at the exact moment of victory, and then get them to utter those seven syllables about their Disney destination.

N. W. Ayer Inc.,the advertising agency that created the Army's popular "Be All You Can Be" advertising campaign, has agreed to pay $750,000 to settle claims of alleged improprieties, the Justice Department said Friday. In the settlement deal, the government alleged that New York-based Ayer knowingly charged incorrect costs on the Army's advertising contracts because of inaccurate time cards and records.

Only eight months after entering Orange County, the national advertising agency of N W Ayer said Monday that it will shut down most of its operations in Irvine, leaving in doubt the jobs of 50 employees and $25 million in annual billings.

For the troubled ad firm J. Walter Thompson, fast times became past times on Monday. The agency that created the "fast food for fast times" slogan for Burger King lost the $200-million account to New York rival N W Ayer. The move represents one of the largest advertising industry account switches in history. And other Thompson clients--including the $25-million Goodyear Tire & Rubber Co.

Burger King Corp., the nation's No. 2 hamburger chain hit recently by sagging sales, said today it had selected N. W. Ayer Inc. for its $200-million domestic advertising account, severing an 11-year association with J. Walter Thompson USA. It was the biggest single account change ever, industry analysts said. Ayer, Thompson and D'Arcy Masius Benton & Bowles had been identified last month as being finalists for the account.