August 22, 1990 |
Marlboro has done a bang-up job, but Coca-Cola almost blew it. AT&T is right on target but Sears may have lost it. Although America's biggest companies are spending tens of billions of dollars each year to create and nurture their brand images, most are going about it the wrong way. That is the conclusion of a five-year consumer study to be unveiled in New York today by the ad agency N W Ayer Inc. In the 1990s, the study warns, marketers are running the risk of losing touch with consumers.
November 19, 1988 |
Burger King Corp., plagued by lackluster sales and corporate turmoil, turned up the flame on its advertising agency Friday and placed its $200-million ad business up for grabs. For the second time in 13 months, Burger King said it wants to review advertising agencies, although it stopped short of saying it had fired New York ad firm N W Ayer. Officials did, however, state--in no uncertain terms--that they are unhappy with Ayer's work, which includes the "We do it like you'd do it" ad campaign.
June 14, 1991 |
J.C. Penney Co. switched its $75-million advertising account to Bozell-Southwest Inc. in a sudden displacement of NW Ayer Inc., which has handled the retailer's advertising for the past eight years. Penney said the change "reflects the fact that Bozell has extensive resources here in Dallas that will enhance our strategic positioning efforts as we go forward."
August 9, 1988 |
For nearly two years, Walt Disney Co. has been paying sports heroes mounds of money to mumble four familiar words: I'm going to Disneyland. Disney has made it a high-paying habit--up to $75,000 each--to capture world champion athletes on camera at the exact moment of victory, and then get them to utter those seven syllables about their Disney destination.
December 8, 1987 |
Only eight months after entering Orange County, the national advertising agency of N W Ayer said Monday that it will shut down most of its operations in Irvine, leaving in doubt the jobs of 50 employees and $25 million in annual billings.
September 29, 1987 |
For the troubled ad firm J. Walter Thompson, fast times became past times on Monday. The agency that created the "fast food for fast times" slogan for Burger King lost the $200-million account to New York rival N W Ayer. The move represents one of the largest advertising industry account switches in history. And other Thompson clients--including the $25-million Goodyear Tire & Rubber Co.