February 2, 1998 |
When Dr. Lance Gooberman set out to market "rapid heroin detoxification" to middle-class addicts along the East Coast, he came up with an ingenious strategy. He posted billboards along roads leading out of town. His strategy worked. In just two years, he has treated 1,000 addicts, many of them suburbanites who saw the signs after completing deals in the drug markets of Baltimore, Philadelphia, and Camden and Newark, N.J.