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BUSINESS
February 16, 1996
National Media Corp. of Philadelphia said Thursday it plans to form a nutritional supplements and wellness company in Orange with Olympic decathlete and fitness promoter Bruce Jenner. The new company, called Team Jenner, will market products and programs under the brand Winning Formula. National Media Corp. will produce infomercials and manage product orders for Team Jenner.
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BUSINESS
February 16, 1996
National Media Corp. of Philadelphia said Thursday it plans to form a nutritional supplements and wellness company in Orange with Olympic decathlete and fitness promoter Bruce Jenner. The new company, called Team Jenner, will market products and programs under the brand Winning Formula. National Media Corp. will produce infomercials and manage product orders for Team Jenner.
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BUSINESS
March 8, 1994 | From Times Staff and Wire Reports
Infomercial Firm in Merger Pact: National Media Corp., a leading producer of the program-length commercials, agreed to be acquired by ValueVision International Inc. for $150 million. National Media, based in Philadelphia, accepted a sweetened offer of $11.50 a share after battling a hostile $10.50-a-share tender offer by ValueVision, a Minneapolis-based home shopping network.
BUSINESS
March 8, 1994 | From Times Staff and Wire Reports
Infomercial Firm in Merger Pact: National Media Corp., a leading producer of the program-length commercials, agreed to be acquired by ValueVision International Inc. for $150 million. National Media, based in Philadelphia, accepted a sweetened offer of $11.50 a share after battling a hostile $10.50-a-share tender offer by ValueVision, a Minneapolis-based home shopping network.
BUSINESS
November 13, 1998
National Media Corp., a maker of TV infomercials, said it will move its headquarters to the San Fernando Valley from Philadelphia as it cuts costs and expands into online media and electronic commerce. National Media will consolidate its offices in Encino, site of its Quantum Television creative and marketing unit. Half of the Philadelphia office's 50 employees will be fired and the rest will move to the new headquarters, the company said.
BUSINESS
November 23, 1998 | JONATHAN GAW
Is this what we meant by convergence? Encino-based National Media Corp., the world's largest publicly held infomercial company, is beta-testing cybercasts of its 30-minute promotional TV shows. The three continuous cybercasts, which began earlier this month, are a prelude to a program of 10 channels of infomercials, including five channels of live video streams, which could include pay-per-view programming from motivational speakers, said National Media Chief Executive Stephen Lehman.
BUSINESS
September 26, 1995 | Jack Searles
DirectAmerica Corp., an Oxnard television infomercial production company, has agreed to be acquired by a Philadelphia infomercial maker for stock valued at $7 million. The deal calls for DirectAmerica to retain its name, operating as a wholly owned subsidiary of its new parent, National Media Corp. No personnel changes are expected.
BUSINESS
September 22, 1999 | Bloomberg News
E4L Inc., an infomercial and electronic-commerce marketer, agreed to buy closely held Flageoli Ltd. of Los Angeles for $60 million in cash and stock to add skin-care and cosmetics brands to its product line. Encino-based E4L will pay $30 million in cash and about $30 million in Series G convertible preferred stock to Flageoli's three partners, who include Jennifer Flavin-Stallone, wife of actor Sylvester Stallone. E4L, formerly called National Media Corp.
BUSINESS
May 31, 1993 | JAMES BATES
Is someone trying to exploit Steven Seagal's name without authorization? Promotional materials making the rounds among some television and video companies as recently as last week tout a "transactional television special" with the action star, called "Living a Good Healthy Life." Topics listed are eating habits, vitamins, daily exercise, family eating habits and "the art of self-actualization." All this is news to Seagal's representatives, who said no such authorization exists.
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