November 13, 1998
National Media Corp., a maker of TV infomercials, said it will move its headquarters to the San Fernando Valley from Philadelphia as it cuts costs and expands into online media and electronic commerce. National Media will consolidate its offices in Encino, site of its Quantum Television creative and marketing unit. Half of the Philadelphia office's 50 employees will be fired and the rest will move to the new headquarters, the company said.
November 23, 1998 |
Is this what we meant by convergence? Encino-based National Media Corp., the world's largest publicly held infomercial company, is beta-testing cybercasts of its 30-minute promotional TV shows. The three continuous cybercasts, which began earlier this month, are a prelude to a program of 10 channels of infomercials, including five channels of live video streams, which could include pay-per-view programming from motivational speakers, said National Media Chief Executive Stephen Lehman.
September 22, 1999 |
E4L Inc., an infomercial and electronic-commerce marketer, agreed to buy closely held Flageoli Ltd. of Los Angeles for $60 million in cash and stock to add skin-care and cosmetics brands to its product line. Encino-based E4L will pay $30 million in cash and about $30 million in Series G convertible preferred stock to Flageoli's three partners, who include Jennifer Flavin-Stallone, wife of actor Sylvester Stallone. E4L, formerly called National Media Corp.