December 18, 1998
Netscape Communications Corp. said it will introduce its first national consumer advertising campaign in 1999 using a mix of television, print, radio and online ads. The campaign is part of a bid to expand the Netscape brand and its Netcenter site beyond marketing efforts aimed at computer technologists and users and to put flesh on the bone of the Internet pioneer's near-mythical aura. The move follows Netscape's $4.2-billion deal last month to be acquired by America Online Inc.
February 11, 1998 |
Netscape Communications Corp.'s two top executives, Chairman James Clark and President and Chief Executive James Barksdale, reduced their stake in the struggling Internet software company in 1997, according to recent government filings. Barksdale owns 4.8 million Netscape shares, or 4.9% of the company, according to a Securities and Exchange Commission filing, down from 5.1 million shares, or 5.8%, in February 1997. Clark owns 15.2 million shares, or 15.5% of the firm's shares.
August 26, 1997 |
Netscape Communications Corp. said it will sell three new products through retailers as part of its strategy to get 100 million copies of its Internet software into consumers' hands. The Mountain View-based software maker will begin selling the three new editions of its Communicator browsing software for prices starting at $29, including rebates. Browsers allow computer users to search for information on the World Wide Web. Netscape, seeking a way to retain its lead over Microsoft Corp.
May 6, 1997 |
Its stock price plunged and its share of the Internet browser market shrank, but Netscape Communications Corp. continued to grow at a breakneck pace in 1996. The Mountain View-based company's sales soared to $346 million last year, up 310% from a year earlier. The growth was largely fueled by the company's successful effort to go beyond the browser by developing an array of software for corporate customers.
March 21, 2000
Yahoo Inc. introduced a business-to-business directory that lists equipment and supplies that companies can buy on the Web. . . . Compaq Computer Corp. will put Microsoft Corp.'s Internet service on its Presario personal computers under a three-year alliance. . . . Netscape Communications Corp. said it will release a test version of its long-overdue Web browser, Netscape 6.0, within the next 25 days.