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BUSINESS
July 28, 2013 | By Hugo Martin
No one ever accused Spirit Airlines of being classy. After all, the Florida-based airline sells wine in a can for $7 and has installed coach seats that don't adjust. Spirit is fortifying its brazen image with new ads that play off the birth of Britain's royal baby as well as the latest misadventures of New York mayoral candidate Anthony Weiner. One ad proclaims, “The Weiner rises again,” alongside an image of a hot dog wearing a mask and suggestive hat. Another shows a baby in a crown getting dropped out of a window.
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SPORTS
May 27, 2013 | By Dan Loumena
Rutgers doesn't seem able to escape controversy, with the Star-Ledger of Newark, N.J., reporting that Julie Hermann, the university's recently hired athletic director, has an abusive past similar to former men's basketball coach Mike Rice. If true, it's the second blemish on the Rutgers record since Rice was dismissed for verbally and physically abusing his players. First came the revelation that former Scarlet Knights basketball player Eddie Jordan, an NBA veteran and former Lakers assistant coach, was not an alumnus as advertised when he was hired to replace Rice.
BUSINESS
May 22, 2013 | By Andrea Chang
Mobile advertising is about to become a lot more personal. Pasadena technology company UberMedia has launched a mobile advertising platform that tracks publicly available information provided by smartphone users on their social media channels and then offers them ads based on their interests and habits. UberAds scours sites such as Twitter, Pinterest and Instagram for clues about mobile device users. For example, the platform can send movie trailers to users who have tweeted frequently from a movie theater, indicating they're probably film buffs.
CALIFORNIA | LOCAL
May 16, 2013 | By Seema Mehta
Whoever is elected mayor Tuesday could garner fewer votes than any newly elected mayor since the 1930s, The Times concluded after analyzing voter turnout over the past century. As many as 1.6 million of the 2 million Angelenos who are eligible to vote are likely to skip casting a ballot Tuesday. In the March primary, at least two-thirds of registered voters in every neighborhood failed to cast ballots, with the highest participation in the Pacific Palisades and the lowest in Watts.
CALIFORNIA | LOCAL
April 24, 2013 | By Seema Mehta
Los Angeles' mayoral candidates clashed in a feisty debate , with Wendy Greuel striving to create a strong distinction between herself and rival Eric Garcetti as mail-in voting begins in advance of the May 21 runoff election. Greuel is arguing she is a strong leader rather than a flashy campaigner, with Garcetti countering his track record shows he has tackled challenging work, such as pension reform. The hourlong debate on Monday at USC was testy, with the candidates swinging at each other from the opening moments.
CALIFORNIA | LOCAL
April 14, 2013 | By James Rainey
In her first television ad in the runoff for mayor or Los Angeles, Wendy Greuel describes how gun violence has affected her and other Americans and promises Angelenos, “I'll work so this never touches your life.” Greuel uses the 30-second spot, due to begin running Monday on cable television, to pledge more mental health services and “a partnership with parents and police to keep guns and gangs out of schools.” By raising the issue in...
BUSINESS
March 31, 2013 | By Hugo Martin
Once known as an upstart carrier, Southwest Airlines recently launched a new ad campaign that has some airline industry experts wondering if it signals a new direction - and new fees - at the nation's largest domestic airline. The new ads, which began airing during the television broadcast of the NCAA playoffs, don't mention the airline's most popular appeal - that your first two checked bags fly free and you don't pay to change flights. The ads also don't feature funny dialog that slams competitors - a common theme in past Southwest commercials.
BUSINESS
March 31, 2013 | By Hugo Martín, Los Angeles Times
Once known as an upstart carrier, Southwest Airlines recently launched an ad campaign that has some airline industry experts wondering whether it signals a new direction - and new fees - at the nation's largest domestic airline. The new ads, which began airing during the television broadcast of the NCAA tournament, don't mention the airline's most popular appeal - that your first two checked bags fly free and you don't pay to change flights. The ads also don't feature funny dialogue that slams competitors - a common theme in previous Southwest commercials.
CALIFORNIA | LOCAL
February 26, 2013 | By Seema Mehta, Los Angeles Times
With one week until Election Day, every move by the mayoral candidates is being closely scrutinized for signs of what they believe is happening among voters below the radar in what is expected to be a  low-turnout election. And no one is being watched more closely at the moment than Jan Perry, who is waging a blistering mail campaign against Wendy Greuel. Greuel's recent decision to respond may signal that Perry is making headway in the five-candidate contest. But the aggressive, and some would argue questionable, nature of Perry's mail campaign is drawing scrutiny as well, with county Supervisor Zev Yaroslavsky the latest to speak out about the Perry campaign's tactics.
ENTERTAINMENT
January 28, 2013 | By Steven Zeitchik
Sunday night's SAG Awards broadcast featured a sneak peek of Disney's “Oz: The Great and Powerful,” showing the black-and-white world of James Franco's Kansas huckster morphing into color when the soon-to-be-wizard lands in Oz. It's one of several previews - or previews to previews - that will air for the big-budget prequel in the coming days. This Sunday, Disney will air a spot during the Super Bowl and has seen fit to tease that teaser with its own online video.
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