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BUSINESS
October 25, 2012 | By Salvador Rodriguez
Samsung gets a little suggestive in its latest ad for the popular Android phone. The ad, which was posted to YouTube on Wednesday, touts the GS3's Near Field Communications technology, which lets the phone transfer files to other NFC-enabled devices simply by tapping them together. In this particular ad, which you can watch above, a man is saying goodbye to his family before getting in a cab to leave for a business trip. Using their GS3 phones, his wife sends him a video made by their children as one of their daughters says "Watch it on the airplane!"
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NEWS
October 24, 2012 | By Michael Finnegan
CLEVELAND - President Obama's reelection campaign is invoking Al Gore's narrow loss to George W. Bush in the Florida recount of 2000 to spur voters in battleground states to the polls in a close White House race that either side could lose if even a small band of supporters fails to cast ballots. In an ad that began airing in Ohio on Wednesday, Obama's campaign reminds television viewers of the 32-day drama that unfolded when the 2000 election in Florida finished in a near-tie. A U.S. Supreme Court ruling stopped the recount, effectively naming Bush the winner of Florida by 537 votes out of nearly 6 million cast.
NATIONAL
October 24, 2012 | By Michael Finnegan and Matea Gold, Los Angeles Times
CLEVELAND - President Obama's reelection campaign is invoking Al Gore's narrow loss to George W. Bush in the Florida recount of 2000 to spur voters in battleground states to the polls in a White House race that either side could lose if even a small band of supporters fails to cast ballots. In an ad that began airing in Ohio on Wednesday, Obama's campaign reminds television viewers of the 32-day drama that unfolded when the 2000 presidential election in Florida finished in a near tie. A U.S. Supreme Court ruling stopped the recount, effectively naming Bush the winner of Florida by 537 votes out of nearly 6 million cast.
NEWS
October 23, 2012 | By Michael A. Memoli
BOCA RATON, Fla. - President Obama delivers a closing message to voters in a new television ad touting progress over the last four years and sketching the outline of his plan for a new term. The 60-second spot, which begins with a montage of sunny American scenes and continues with Obama speaking directly to the camera, is part homage to Ronald Reagan's "Morning in America" message and part a reaction to Mitt Romney's criticism - reflected in some public polling - that the current incumbent has failed to offer voters details about how his next four years.
NEWS
October 17, 2012 | By Seema Mehta
CHESAPEAKE, Va. - Showing the importance of undecided women voters in the presidential contest, Mitt Romney is airing a new ad aimed at reassuring them about his position on contraception and abortion. In the ad, a woman says she is concerned that she has heard that Romney opposes all abortion and contraception, but she Googles his views and finds he does not oppose contraception “at all” and allows for abortion in the cases of rape, incest or if the life of the mother is at stake.
NEWS
September 27, 2012 | By Michael A. Memoli
WASHINGTON -- As the race for the White House enters its final phase, President Obama is making an extended appeal to voters' "economic patriotism" in a new two-minute television ad set to debut in swing states. Speaking directly to the camera, Obama tells voters that he believes the nation is "moving forward again," after reminding them of the dire economic situation he encountered upon taking office. He acknowledges that there is more to be done, but argues that the path offered by his Republican challenger is not the right one. "Governor Romney believes that with even bigger tax cuts for the wealthy, and fewer regulations on Wall Street, all of us will prosper.
NEWS
September 18, 2012 | By Michael A. Memoli
The Obama campaign Tuesday will launch a new ad targeting women voters that accuses Mitt Romney of having a “tough luck” attitude toward the middle class, claiming his tax plan would end deductions that benefit the middle class to subsidize further tax breaks for the rich. That message, though consistent with the Democrats' approach to the Republican presidential nominee, has added resonance on the heels of the release of secretly recorded comments in which Romney says that voters who are “dependent upon government” will vote for Obama “no matter what.” A narrator in the new ad says that “moms … would be stretched even more under Mitt Romney” and that his tax plan would end deductions for child care, home mortgages and college tuition.
NEWS
September 7, 2012 | By James Rainey
CHARLOTTE, N.C. -- With the Democratic National Convention concluded, Republican presidential challenger Mitt Romney released a series of new television ads tailored to show that he would help the economy more than President Obama in eight hotly contested states. Romney's camp has always felt it would win the November election if it could keep the debate focused sharply on the economy and job creation. But that lens has grown fuzzy as the Republican stumbled on a foreign trip and got sidetracked by other issues, such as a Missouri Senate candidate's ham-handed comments about "legitimate rape" and abortion.
NEWS
September 6, 2012 | By Michael Finnegan
CLEVELAND - If you switched on a television in northern Ohio this week, chances are you saw an ad for President Obama's reelection campaign. Or two. Or three. Over and over again. Mitt Romney? Nothing. Obama's Republican challenger has spent much of the summer racing around the country gathering campaign donations to pay for advertising. And the legal restraints that kept him from spending money raised for the general election were lifted a week ago, when the party officially nominated him for president.
BUSINESS
August 30, 2012 | By Salvador Rodriguez
Twitter is refining the way advertisers can target users, a move that could encourage more companies to advertise with the social network and boost its revenues. The San Francisco company said marketers will now be able to send ads to Twitter users who are interested in the subject of the so-called "Promoted Tweets. " Marketers will be able to select from 350 interest categories to refine their ad campaigns. "By targeting people's topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets," the company said in a blog post Thursday.  As an example, Twitter said a marketer that is trying to promote an animated film about dogs could select the categories of "dogs," "animation," and "cartoons" to focus on users with those interests.
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