Advertisement
 
YOU ARE HERE: LAT HomeCollectionsNew Coke
IN THE NEWS

New Coke

FEATURED ARTICLES
BUSINESS
October 18, 1985 | Associated Press
Coca-Cola Co. confirmed Thursday that Coca-Cola Classic is outselling New Coke in the United States, raising new questions about whether the No. 1 soft-drink maker should have tampered with its 99-year-old formula in the first place. In addition, Coca-Cola's international rollout of New Coke, originally scheduled for this fall, has been delayed to next spring, said Carlton Curtis, a Coca-Cola spokesman. He denied that the overseas introduction has been canceled.
ARTICLES BY DATE
NEWS
February 15, 2013 | By Jenn Harris
Famed fashion and accessories designer Marc Jacobs has added Diet Coke cans to his design repertoire. Jacobs, who was recenlty appointed creative director at Coca Cola, is launching a set of limited-edition cans of Diet Coke to celebrate Coke's 30th anniversary campaign: "Sparkling Together for 30 Years. " Each can represents a decade with the '80s, '90s and the Noughties. For the '80s, miniature bow ties are scattered around the classic silver can along with an illustraton of a woman in a suit and top hat. Possibly a nod to Broadway?
Advertisement
BUSINESS
March 8, 2009
Re: "Redo of Pepsi logo hard to swallow," March 3: Two words come to mind for Pepsi's redesigned logo: New Coke. Jon Konjoyan Toluca Lake
BUSINESS
October 10, 2011 | By Dawn C. Chmielewski, Los Angeles Times
Attempting to heal its self-inflicted wounds, Netflix Inc. said it would abandon its controversial plan to separate its DVDs-by-mail business from its online streaming service. The surprise reversal, coming three weeks after the plan was disclosed, follows the company's unpopular 60% price hike in July for subscribers who watch both DVDs and online video. The changes led the Los Gatos, Calif., company to predict it would lose 600,000 U.S. subscribers for the third quarter, instead of gaining as many as 400,000 as it previously forecasted.
BUSINESS
September 13, 1985 | From a Times Staff Writer
Just when it seemed that the advertising war between Coca-Cola and Pepsi was abating, television may get another advertising windfall as Coke drops its 3-year-old "Coke Is It" advertising theme and presents a new slogan. The new campaign, designed to promote both New Coke and Coca-Cola Classic, is intended to run for several months until the soft-drink company has time to regroup and work out a strategy to fit its long-term marketing plans, according to Advertising Age.
CALIFORNIA | LOCAL
July 22, 1985
Allow me to preface this letter by stating that Coca-Cola is miserable stuff. Left standing in a glass for a few days, "The Real Thing" (Old or New) will disintegrate a tenpenny nail. Imagine what Coke can do to teeth and a stomach. Coke's qualities are not, however, the major concern of this letter. I am concerned with how the Coca-Cola Co. played the consuming public for dupes. Unlike the picture of consumer victory painted by The Times editorial (July 12), "Glug!," Coca-Cola was not "forced" by outraged consumers into reintroducing Old Coke.
OPINION
October 8, 1989
The vote to cut the capital gains tax is one more indication that the prevailing mood of the country continues to be one of greed and self-interest. Pious political protestations to the contrary, substantial economic thought says that not too many new jobs will be created. The net result will be reduced taxes for the extremely wealthy which they will promptly spend on luxuries, all the while expressing dismay at the increasing crime and violence in society. And to the leadership of Coca-Cola which just sold Columbia to Sony, this will rank along with New Coke as their contribution to the American success story.
NEWS
April 15, 1993 | ZAN DUBIN, TIMES STAFF WRITER
Kelly Jackson decided to keep it a secret. Rather than spoil the surprise, he would let his mother, who lives in Kansas City, see the Coke commercial herself. "So she called," Jackson said, "and she asked me, 'Were you on television?' and I was like, 'Well, yeah, I was.' And she said, 'Were you drinking a Coke?' And I said, 'Yeah, I was.' And she was just so happy."
CALIFORNIA | LOCAL
May 11, 1985 | GREG JOHNSON, Times Staff Writer
The Coca-Cola Co. officials from Atlanta were there, as were honchos and employees from the Coca-Cola Bottling Co. of San Diego. The city's supermarkets and vending machine companies were represented, as were members of the media. But the most important group--San Diego's cola drinkers--weren't represented Friday morning at a gathering aimed at introducing the new taste of the world's most popular soft drink. They'll have to wait until tonight for their first sips of the Coca-Cola Co.'
BUSINESS
April 10, 1986
The fast-food chain, Coca-Cola's largest fountain customer, has returned to old Coke at its 7,000 U.S. restaurants. "Consumers, at least in this country, show a definite preference for Coca-Cola Classic, and we feel we need to go along with these preferences," McDonald's spokesman Charles Rubner said. McDonald's had switched to New Coke in the United States and Canada about a year ago, soon after Coca-Cola changed its decades-old formula.
BUSINESS
March 8, 2009
Re: "Redo of Pepsi logo hard to swallow," March 3: Two words come to mind for Pepsi's redesigned logo: New Coke. Jon Konjoyan Toluca Lake
BUSINESS
May 30, 1996 | From Bloomberg Business News
Chinese officials said they won't approve any new joint ventures with foreign companies such as Coca-Cola Co. or PepsiCo Inc. to build soft-drink bottling plants. The two U.S. beverage companies said the new limits won't crimp their plans to expand in China, a fast-growing markets where their sales soared almost 40% last year.
BUSINESS
March 7, 1990 | From Associated Press
New Coke, the reformulated, sweeter version of Coca-Cola that inspired a consumer rebellion before sinking to the bottom tier of soft drink sales, is trying out a new name and a different look, its maker said Tuesday. Coca-Cola Co. said it plans to test market new Coke under the name Coke II. Company spokesman Randy Donaldson said Coke II would be sold initially in one city, which he would not identify, within the next few months.
OPINION
October 8, 1989
The vote to cut the capital gains tax is one more indication that the prevailing mood of the country continues to be one of greed and self-interest. Pious political protestations to the contrary, substantial economic thought says that not too many new jobs will be created. The net result will be reduced taxes for the extremely wealthy which they will promptly spend on luxuries, all the while expressing dismay at the increasing crime and violence in society. And to the leadership of Coca-Cola which just sold Columbia to Sony, this will rank along with New Coke as their contribution to the American success story.
BUSINESS
December 16, 1987 | Associated Press
A touch of blue will ornament traditional red-and-white Coca-Cola cans as the cola maker tries to entice Americans to drink more "new" Coke. The change of Coke's trademark "dynamic stripe" is the first altering of the design since it was developed almost 20 years ago. The tricolor scheme was intended to further differentiate the new Coke from Coca-Cola Classic.
BUSINESS
April 10, 1986
The fast-food chain, Coca-Cola's largest fountain customer, has returned to old Coke at its 7,000 U.S. restaurants. "Consumers, at least in this country, show a definite preference for Coca-Cola Classic, and we feel we need to go along with these preferences," McDonald's spokesman Charles Rubner said. McDonald's had switched to New Coke in the United States and Canada about a year ago, soon after Coca-Cola changed its decades-old formula.
BUSINESS
August 21, 1985 | STANLEY MEISLER and JUBE SHIVER Jr., Times Staff Writers
Having battled to a virtual dead heat for control of the U.S. cola market, Pepsico and Coca-Cola took their war overseas Tuesday as Pepsi--whose foreign sales lag Coke's--moved to deflate the hoopla over new Coke. The controversial new-formula Coke that Coca-Cola began marketing domestically in May has not been formally introduced abroad by Coke, though it's available in some countries, including Puerto Rico and Canada. But Pepsi-Cola International, a division of Purchase, N.Y.
BUSINESS
October 18, 1985 | Associated Press
Coca-Cola Co. confirmed Thursday that Coca-Cola Classic is outselling New Coke in the United States, raising new questions about whether the No. 1 soft-drink maker should have tampered with its 99-year-old formula in the first place. In addition, Coca-Cola's international rollout of New Coke, originally scheduled for this fall, has been delayed to next spring, said Carlton Curtis, a Coca-Cola spokesman. He denied that the overseas introduction has been canceled.
BUSINESS
September 13, 1985 | From a Times Staff Writer
Just when it seemed that the advertising war between Coca-Cola and Pepsi was abating, television may get another advertising windfall as Coke drops its 3-year-old "Coke Is It" advertising theme and presents a new slogan. The new campaign, designed to promote both New Coke and Coca-Cola Classic, is intended to run for several months until the soft-drink company has time to regroup and work out a strategy to fit its long-term marketing plans, according to Advertising Age.
Los Angeles Times Articles
|