September 13, 1985 |
Just when it seemed that the advertising war between Coca-Cola and Pepsi was abating, television may get another advertising windfall as Coke drops its 3-year-old "Coke Is It" advertising theme and presents a new slogan. The new campaign, designed to promote both New Coke and Coca-Cola Classic, is intended to run for several months until the soft-drink company has time to regroup and work out a strategy to fit its long-term marketing plans, according to Advertising Age.
CALIFORNIA | LOCAL
July 22, 1985
Allow me to preface this letter by stating that Coca-Cola is miserable stuff. Left standing in a glass for a few days, "The Real Thing" (Old or New) will disintegrate a tenpenny nail. Imagine what Coke can do to teeth and a stomach. Coke's qualities are not, however, the major concern of this letter. I am concerned with how the Coca-Cola Co. played the consuming public for dupes. Unlike the picture of consumer victory painted by The Times editorial (July 12), "Glug!," Coca-Cola was not "forced" by outraged consumers into reintroducing Old Coke.
October 8, 1989
The vote to cut the capital gains tax is one more indication that the prevailing mood of the country continues to be one of greed and self-interest. Pious political protestations to the contrary, substantial economic thought says that not too many new jobs will be created. The net result will be reduced taxes for the extremely wealthy which they will promptly spend on luxuries, all the while expressing dismay at the increasing crime and violence in society. And to the leadership of Coca-Cola which just sold Columbia to Sony, this will rank along with New Coke as their contribution to the American success story.
April 15, 1993 |
Kelly Jackson decided to keep it a secret. Rather than spoil the surprise, he would let his mother, who lives in Kansas City, see the Coke commercial herself. "So she called," Jackson said, "and she asked me, 'Were you on television?' and I was like, 'Well, yeah, I was.' And she said, 'Were you drinking a Coke?' And I said, 'Yeah, I was.' And she was just so happy."
CALIFORNIA | LOCAL
May 11, 1985 |
The Coca-Cola Co. officials from Atlanta were there, as were honchos and employees from the Coca-Cola Bottling Co. of San Diego. The city's supermarkets and vending machine companies were represented, as were members of the media. But the most important group--San Diego's cola drinkers--weren't represented Friday morning at a gathering aimed at introducing the new taste of the world's most popular soft drink. They'll have to wait until tonight for their first sips of the Coca-Cola Co.'
April 10, 1986
The fast-food chain, Coca-Cola's largest fountain customer, has returned to old Coke at its 7,000 U.S. restaurants. "Consumers, at least in this country, show a definite preference for Coca-Cola Classic, and we feel we need to go along with these preferences," McDonald's spokesman Charles Rubner said. McDonald's had switched to New Coke in the United States and Canada about a year ago, soon after Coca-Cola changed its decades-old formula.