January 21, 1997
A Fluor Daniel unit and a subsidiary of utility Nipsco Industries Inc. said they'll build a $90-million co-generation energy plant at Inland Steel Industries Inc.'s Indiana Harbor facility and pursue other projects together. Fluor Daniel, a unit of Fluor Corp., will design and construct the plant under contract to Primary Energy, a Nipsco unit. The 95-megawatt plant will use waste heat from a new coke-producing facility that Inland will build at the site in East Chicago, Ind.
January 28, 1986
According to Beverage Digest, Coca-Cola fell to No. 2 and Coke Classic, which uses the decades-old formula, came in third. But Atlanta-based Coca-Cola Co. continued its overall market domination with a 32.3% share to 24.8% for Pepsico products in 1985, the publication said. Although it is the nation's biggest single selling brand, the market share of Pepsi actually declined in 1985 to 18.6% from the 18.8% that it reached in 1984.
July 10, 1986
Coca-Cola U.S.A., Atlanta, said Wednesday that its senior vice president for marketing, Sergio Zyman, who was involved in the highly successful "Coke Is It" campaign and the controversial introduction of New Coke, has resigned. John C. Reid, currently vice president for marketing in the fountain department, will take over Zyman's position Aug. 1, Coca-Cola said. The company said Zyman plans to lead a Mexican private investment group. He joined Coca-Cola U.S.A.
November 21, 1985 |
Ever since they made a marketing blunder of Edsel magnitude, it hasn't been easy for the makers of Coca-Cola. Now, as if the company didn't already have enough problems with the ill-fated new formula for its flagship soft drink, researchers at no less than Harvard Medical School find New Coke fails in yet another respect--sperm-killing ability when used (foolishly) as a contraceptive douche.
CALIFORNIA | LOCAL
May 4, 1985 |
Patricia Kenyon, a Coke drinker for more than 40 years, was bubbling with anger. "It's like tearing down the Statue of Liberty!" said the distraught Anaheim woman. She was reacting to the news that the giant Coca-Cola Co. is dumping its 99-year-old formula for a sweeter-tasting drink. "As far as I'm concerned, Coke is an American institution, and I don't like our institutions being tampered with." Kenyon made it clear that she is not alone, adding, "My cleaning lady also objects."
July 12, 1985 |
Remember Billy Beer? Toaster pizza? Quadraphonic stereo? The Edsel? It may be too early to tell whether Coca-Cola Co.'s 3-month-old reformulated cola will join those products in oblivion, but Coke's recent experience with unhappy consumers reaffirms a marketing axiom: You can please some of the people some of the time but not all of the people all of the time.
July 11, 1985 |
Nostalgia prevailed Wednesday. Coca-Cola Co., stung by grassroots consumer resistance to its new, sweeter taste, said that it will resurrect the old one. Under the name Coca-Cola Classic, the old-formula drink will join the new one within the next few weeks. "Thousands of dedicated Coca-Cola consumers have told us they still want the original taste as an option," Coke spokesman Bob Cohn said. "We have listened, and we are taking action to satisfy their request."
November 20, 1989 |
Walter F. Mondale, new Coke, Michael S. Dukakis, home banking, miniskirts and the Knoxville World's Fair were among the worst marketing mishaps of the 1980s, a business magazine reports. "During a decade when knowing the customer became increasingly important, many companies--and even whole industries--failed to understand their markets," American Demographics magazine says in its December edition. The staff of the magazine, published by Dow Jones & Co.