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BUSINESS
March 6, 2001 | KAREN KAPLAN, TIMES STAFF WRITER
An Idealab start-up on Monday launched an alternative system for assigning Internet names, offering direct competition to the government-sponsored bureaucracy that supervises most of the world's .com names. New.net, a Pasadena start-up, is hoping to tap into demand from consumers and businesses for Web and e-mail addresses with more straightforward endings such as .shop, .chat, .kids and .xxx.
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BUSINESS
March 6, 2001 | KAREN KAPLAN, TIMES STAFF WRITER
An Idealab start-up on Monday launched an alternative system for assigning Internet names, offering direct competition to the government-sponsored bureaucracy that supervises most of the world's .com names. New.net, a Pasadena start-up, is hoping to tap into demand from consumers and businesses for Web and e-mail addresses with more straightforward endings such as .shop, .chat, .kids and .xxx.
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