June 25, 2013 |
U.S. advertising spending during the first quarter of 2013 was flat compared to the year-earlier period, reflecting television network ratings woes and caution amid mixed signals on the economy. Marketers during the January-March period spent $30.2 billion, according to a quarterly advertising analysis released Tuesday by Kantar Media. That represented a decline of less than 1% compared to the first quarter of 2012. Spending was surpressed, in large part, because the major broadcast TV networks, including Fox, NBC and ABC, were suffering from falling ratings.
January 21, 2009 |
Google Inc. said Tuesday that it would shut down an advertising partnership with more than 800 newspapers, a key part of the Internet giant's effort to expand into offline media, because it didn't make enough money. The Print Ads program, which launched with 50 newspapers in November 2006, allowed advertisers to use Google's online services to bid on space in print much as they do for search-engine ads. The service ends Feb. 28.
August 23, 2008 |
Searching for new sources of revenue, Los Angeles Times Media Group is getting into the real estate business. On Monday, Times Media Group and other partners will launch ZetaBid, a business that will auction foreclosed homes and other properties. The company would also run a website where the properties could be viewed. The other partners are London-based GoIndustry-DoveBid, an auction specialist, and CataList Homes of Hermosa Beach, a real estate brokerage. The partners will share fees paid by the buyer on each home sold.
June 12, 2008 |
Google Inc. Chief Executive Eric Schmidt said Wednesday that the Internet search leader hoped its recently acquired advertising service DoubleClick would aid newspapers as they struggled to corral more online revenue. "It's a huge moral imperative to help here," Schmidt said at an event hosted in San Francisco by Syracuse University's S.I. Newhouse School of Public Communications.
July 19, 2007 |
Google Inc., owner of the world's most popular search engine, will offer advertisers the chance to buy space in more than 225 newspapers. They include the Los Angeles Times, the New York Times and the Washington Post, and have combined circulation of almost 30 million, Mountain View, Calif.-based Google said Wednesday. The company started the program in November with 50 newspapers.
July 18, 2007 |
The main U.S. newspaper auditing group said Tuesday that it would begin tallying online readership as well as print-edition circulation in a boost to an industry where advertising sales have suffered from a migration of readers to the Web. The Audit Bureau of Circulations said it would release newspapers' print, online and combined readership figures. The numbers are a key factor in negotiations on newspaper advertising rates between newspapers and marketers.