March 10, 2007 |
The NCAA tournament selection committee has been sequestered on the 15th floor of the Indianapolis Westin since Wednesday night, with a security guard on duty. Friday morning, Appalachian State found a way inside, paying $10,000 for a full page ad in the Indianapolis Star touting the barely on-the-bubble Mountaineers' NCAA tournament credentials. "Stating our case," it read.
December 13, 2006 |
Taco Bell Corp. launched a newspaper ad blitz and sent its president on media interviews Tuesday to convince customers that its food was safe -- even as the cause of the E. coli outbreak linked to the fast-food chain remained a mystery.
November 24, 2006 |
A violent Mexican drug gang took out a half-page newspaper ad in which it claimed to be an anti-crime vigilante group seeking to stop kidnapping, robbery and the sale of methamphetamine in the western state of Michoacan. The Family, a shadowy group believed to be allied with Mexico's Gulf drug cartel, has claimed responsibility for bloody killings, such as a Sept. 6 attack in which gunmen dumped five human heads into a bar in the Michoacan city of Uruapan.
November 22, 2006 |
Combined print and online advertising revenue at U.S. newspapers slid 1.5% to $11.8 billion in the third quarter, hurt by falling automobile and help-wanted classified sales, an industry group said Tuesday. The decline marks the first time that combined print and online spending fell since the Newspaper Assn. of America began measuring such revenue in 2004.
November 4, 2006 |
Tired of the drumbeat of negative news about the housing market, the nation's real estate brokers are trying to change the tune. This weekend and next, the National Assn. of Realtors is spending $40 million on full-page ads in the nation's biggest newspapers, including The Times, to convince people that the market is A-OK.
August 1, 2006 |
In an attempt to increase revenue, the Los Angeles Times will begin accepting advertisements on the front pages of some sections of the newspaper, including Calendar and Sports. With the announcement Monday by Publisher Jeff Johnson, The Times joins several other newspapers that recently announced that they would sell ad space on one or more section fronts, including the Wall Street Journal, New York Times, Boston Globe and Chicago Tribune.
April 18, 2006 |
Newspaper publisher Knight Ridder Inc., which is being sold to McClatchy Co., posted sharply lower first-quarter earnings Monday on weaker advertising -- particularly at three of the 12 newspapers McClatchy is not keeping -- and factors including higher interest costs. San Jose-based Knight Ridder earned $28.4 million, or 42 cents a share, in the first three months of the year, down from $60.5 million, or 79 cents, a year earlier.
November 23, 2005 |
Newspapers saw increases in classified advertising as well as ads on their websites, according to preliminary estimates by the Newspaper Assn. of America. Ad spending for newspapers, including their websites, inched up 2.4% to $12 billion for the third quarter of 2005 when compared with the year-earlier quarter. Spending for print ads was up 1.6% to $11.4 billion compared with the third quarter of 2004. Classified ad spending was up 5.5%.
October 10, 2005 |
In a recent e-mail chat about the future of their business, several young New York Times reporters concluded with dismay that most of their friends don't subscribe to the newspaper. At the San Jose Mercury News, hardened news hawks facing staff reductions have begun eyeing public relations jobs they once would have disdained. In Philadelphia, a news photographer who has "loved every minute" of his 68 years in the business doesn't like the trends he sees.
August 30, 2005 |
Bestselling American crime writer Patricia Cornwell has taken out full-page newspaper ads to defend her investigation into solving a 19th century killing spree. The ads in two British national newspapers on Saturday came days after one of the papers accused her of having an "obsession" with the Jack the Ripper case.