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Newspaper Advertising

November 23, 2005 | Meg James
Newspapers saw increases in classified advertising as well as ads on their websites, according to preliminary estimates by the Newspaper Assn. of America. Ad spending for newspapers, including their websites, inched up 2.4% to $12 billion for the third quarter of 2005 when compared with the year-earlier quarter. Spending for print ads was up 1.6% to $11.4 billion compared with the third quarter of 2004. Classified ad spending was up 5.5%.
August 30, 2005 | From Associated Press
Bestselling American crime writer Patricia Cornwell has taken out full-page newspaper ads to defend her investigation into solving a 19th century killing spree. The ads in two British national newspapers on Saturday came days after one of the papers accused her of having an "obsession" with the Jack the Ripper case.
December 4, 2004 | From Reuters
Wal-Mart Stores Inc., hurt by sluggish sales over the Thanksgiving holiday weekend, launched a rare advertising blitz in newspapers across the United States touting price cuts. The No. 1 U.S. retailer took out full-page color ads in newspapers in as many as 50 markets to promote price cuts of up to a third on such diverse products as portable DVD players, appliances, tools and Elmo toys. The ad campaign follows poor November sales reported by the retailer. Shares of Bentonville, Ark.
July 16, 2004 | From Bloomberg News
Tribune Co. said Thursday that it had found additional errors in circulation figures for its Newsday and Hoy newspapers and set aside $35 million to compensate advertisers that may have overpaid. An internal investigation found more circulation inaccuracies in 2003 and 2004 as well as misstatements for 2001 and 2002, said Tribune, whose holdings include the Chicago Tribune and the Los Angeles Times.
June 9, 2003 | Peter Pae, Times Staff Writer
Plagued by allegations of misconduct and facing a federal investigation, Boeing Co. is expected to run a full-page ad in newspapers today featuring an open letter that defends the company's "integrity" and "honesty." By taking the unusual step of moving the debate over ethics in the defense business to a public forum, Boeing also is acknowledging for the first time publicly that some of its employees "behaved unethically" when it outbid rival Lockheed Martin Corp.
The drop-off in advertising spending accelerated during the third quarter, with network television and national newspapers clearly feeling the effects of the Sept. 11 attacks, according to a widely watched survey released Monday. Overall ad spending during the first nine months of the year fell by 7.8%, to $68.8 billion, according to market research firm CMR, a New York-based division of Taylor Nelson Sofres.
June 19, 2001 | From Reuters
Top media companies said Monday they saw no end in sight to the worst advertising downturn the newspaper industry has seen in more than a decade. Several media executives, lined up before Wall Street analysts, painted a gloomy picture of their industry and said that though they probably will hit their estimates for the year, they won't do it without a good degree of pain. Draconian cost-cutting, layoffs and rethinking of capital spending seemed to be the order of the day. Dow Jones & Co.
David Horowitz fully intended to provoke debate when he sent college newspapers a full-page advertisement denouncing calls for reparations to black Americans for slavery. But even Horowitz, a conservative Los Angeles author and activist, says he has been stunned--though somewhat pleasantly, he acknowledged--by the flaming controversy he managed to ignite.
March 18, 2001 | From Times Wire Reports
Friday's reprinted edition of Brown University's student newspaper made it to newsstands in Providence, a day late and protected by campus police because of bitter protests over an advertisement. The paid advertisement denouncing reparations for slavery ran once, on Tuesday, in the Brown Daily Herald. A coalition of mostly minority student organizations stole the newspaper's entire press run Friday to show its anger.
March 7, 2001 | Bloomberg News
Newspaper advertising sales rose 5.1% to $48.7 billion in 2000, according to preliminary figures from the Newspaper Assn. of America. The association had projected an increase of 5.8% in September before announcing third-quarter sales. The report showed that ad sales slowed in the second half as the U.S. economy cooled. Sales rose 5.7% in the first quarter, 6.8% in the second quarter, 4.3% in the third and 4.1% in the fourth. For the full year, retail advertising increased 2.4% to $21.
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