February 22, 2010 |
Melvin Avanzado, a 47-year-old Los Angeles attorney, understands why NBC is showing tape-delayed Olympics coverage to viewers in the Pacific and Mountain time zones. He understands about sponsorship dollars and maximizing viewership. He doesn't like it much, either. But Avanzado doesn't try to avoid results until he can watch warmed-over coverage that often doesn't end until midnight. "I'd have to totally unplug," he said. "Some people try. I was at dinner with a friend Saturday night when Apolo Ohno was racing.
September 16, 2009
Today: Television for the week that ended Sunday Top network shows Viewers ages 18-49 1 Sunday Night Football NBC, 11.3 million viewers 2 NFL Thursday Football NBC, 11.3 million 3 Sunday Night NFL Pre-Kick NBC, 8.9 million 4 NFL Thursday Pre-Kick NBC, 7.5 million 5The OT Fox, 6.4 million -- Top cable shows All viewers 1 College Football (USC/Ohio State) ESPN, 10.6 million viewers 2 Video Music Awards MTV, 9.0 million 3 College Football (Miami/Florida State)
September 11, 2009 |
Given that Fox's new high school show, "Glee," has already attracted a cult following, there was considerable speculation about how it would do in its official premiere Wednesday night. Turns out the show passed a key audition, but it's still too soon to tell its ultimate fate. "Glee" attracted 7.3 million viewers and won its time slot among adults ages 18 to 49, according to early data from Nielsen Media Research. That put "Glee" -- a kind of cross between "High School Musical" and "Freaks and Geeks" -- a strong No. 2 to NBC's "America's Got Talent" (9.7 million viewers)
September 11, 2009 |
If you don't like the message, get a new messenger. Worried that more people are seeing their programs than is being reported, a consortium of 14 major media companies, advertisers and agencies is teaming up in an effort to develop new methods to measure how people watch their favorite TV shows. Among those participating in the venture are Time Warner Inc., Viacom Inc., CBS Corp., NBC Universal, Walt Disney Co., News Corp., Procter & Gamble Co., AT&T Inc., Unilever and advertising giant WPP Group.
September 2, 2009 |
Friday's premiere of Disney Channel's "Wizards of Waverly Place: The Movie" was cable television's most-watched program of the year and nearly beat out all of the week's prime-time programming on the five major broadcast networks. "Wizards of Waverly Place: The Movie," a two-hour version of the series about three siblings with magical abilities, drew 11.43 million viewers, just 30,000 behind the Tuesday version of NBC's "America's Got Talent," according to figures released Tuesday by Nielsen Media Research.
September 1, 2009 |
Plenty of daytime shows are hurting for viewers. But the audience is positively fleeing the Daytime Emmys. Sunday's 36th Annual Daytime Emmy telecast -- which aired for two hours in prime time on the CW -- skidded to an all-time low of 2.2 million total viewers, according to preliminary data from Nielsen Media Research. That's a 58% plunge from last year's show on ABC. The closing days of summer seldom produce blockbuster audiences, and on Sunday what viewers there were flocked to an NFL preseason matchup between the Bears and the Broncos on NBC (9.9 million)