September 27, 2007 |
In a nod to the rapidly changing entertainment landscape, Nielsen Media Research said Wednesday that it would triple the size of its TV ratings sample audience by 2011 to provide more accurate measurement. "Audience fragmentation continues to increase," said Sara Erichson, a Nielsen executive vice president for client services. "This is an acknowledgment that people watch television in different ways, and this is where television is headed."
August 27, 2007 |
After decades of being shunted to the sidelines, Spanish-language media outlets have now joined the big leagues of TV research. Ratings giant Nielsen Media Research today plans to pull the plug on a separate service that it created 15 years ago to measure the size of Latino TV audiences. Latinos are now so important to the overall TV ratings picture that it would be misleading to relegate them to a separate system.
July 11, 2007 |
Influential research firm Nielsen/NetRatings said Tuesday that it would begin to emphasize how long visitors spend on websites, rather than how many times they view a page, when comparing sites. The move shook up website popularity rankings, favoring sites such as AOL, Yahoo and others that attract heavy users of e-mail and instant messaging over sites such as Google and Fox Interactive Media's MySpace.
June 7, 2007 |
More than 33 million people have used mobile phones to access the Internet this year, according to Nielsen Media Research, which announced a new effort to measure such use Wednesday. With Nielsen known primarily for its ratings service for television viewing, the announcement is another indication of how it is trying to keep up with changing entertainment options. At first, Nielsen is offering information culled from interviews of the 30,000 people in its TV sample.
June 1, 2007 |
Nielsen Co. has begun monitoring Americans' viewing of TV commercials, possibly writing new rules for the sale of television advertising time. Nielsen has for years calculated the size of the audience for TV shows based on the number of people watching during the initial telecast. It currently installs devices in select households' television sets. What's new is that Nielsen is measuring not only who's watching the shows but who's watching the commercials.
January 30, 2007 |
College students will no longer be invisible to the company that measures TV viewing once they leave home. Starting this week, Nielsen Media Research will begin tracking what college students are watching in their dorms, a development that could significantly boost the ratings -- and advertising income -- for programs popular among young people. College-age students had been included only when they watched TV in their parents' homes.