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Nielsen Media Research

ENTERTAINMENT
May 12, 2004
A Los Angeles protest by the Don't Count Us Out Coalition has apparently prompted a senior Nielsen Media Research spokesman to agree to an independent audit of its data. Minority advocacy groups have criticized Nielsen Media Research's electronic "people meter," planned to begin in July, arguing the new methodology will undercount minority television viewers. As a result, they say, there will likely be fewer programs serving those viewers.
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ENTERTAINMENT
September 18, 2008 | Scott Collins
Usually, a TV series loses viewers after the premiere episode, starting the inevitable drift down to whatever its typical audience is going to be. But Fox's "Fringe" is proving to be a big exception. Last week, J.J. Abrams' latest thriller launched with a less-than-spectacular 9.1 million viewers, according to Nielsen Media Research. Given Fox's heavy promotion of the costly series, some TV insiders were making dire predictions about the show's future. But on Tuesday, "Fringe" roared back with 13.4 million viewers -- a 47% increase, the biggest second-episode jump for any network series since at least 1991, according to Fox. The key factor behind the "Fringe" surge was its lead-in, the Season 5 premiere of "House," which was the night's most-watched program with 14.4 million viewers.
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