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Nielson Media Research Inc
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August 17, 1999 | From Associated Press
Nielsen Media Research Inc., the company synonymous with TV ratings in the United States, has agreed to be acquired by Dutch publisher VNU for $2.7 billion. The planned purchase, announced Monday, would enable VNU to shift the focus of its operations from traditional print media to electronic media and market information.
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BUSINESS
August 17, 1999 | From Associated Press
Nielsen Media Research Inc., the company synonymous with TV ratings in the United States, has agreed to be acquired by Dutch publisher VNU for $2.7 billion. The planned purchase, announced Monday, would enable VNU to shift the focus of its operations from traditional print media to electronic media and market information.
