December 8, 2005 |
Tennessee may not match California when it comes to beaches and celebrities, but it bested the Golden State when it anted-up to woo Nissan Corp. The Volunteer State used a relocation assistance package worth $197 million to persuade Nissan to move its North American headquarters from Gardena to the hills just south of Nashville, according to Tennessee's Economic and Community Development Department.
November 11, 2005 |
Shortly after Nissan Motor Co. announced Thursday that it would relocate its North American headquarters from Gardena to Tennessee, the challenges facing the Japanese automaker became evident. Several employees said that they had no intention of moving and that few of their co-workers would leave either. "I'm not going to Tennessee," one woman said. A few hours after the 9 a.m.
November 10, 2005 |
After nearly half a century of calling Southern California home, Nissan North America is preparing to call it quits. The company is scheduled to announce in Nashville today that it will relocate its corporate headquarters and 1,300 jobs from Gardena to a growing automotive center in central Tennessee. Nissan already has more than 6,500 employees at its largest U.S. assembly plant in the Nashville suburb of Smyrna.
February 9, 2005 |
Katzkin Leather Inc., a major manufacturer of custom auto interiors, sued Nissan North America Inc. on Tuesday, alleging the automaker engaged in unfair business practices when it attempted to block its dealers from using Katzkin products. Montebello-based Katzkin manufactures leather upholstery kits that are popular with motorists seeking a custom look for their vehicles. Some new-car dealers sell the kits in their parts departments.
January 7, 2004 |
Eyebrows raised when Nissan Motor Co. said it would challenge Detroit in the full-size pickup market. Not even Toyota Motor Corp., maker of the top import brand in the U.S., has had much success in the Ford-Chevy-Dodge-dominated big pickup arena. But Jed Connelly, senior vice president for sales and marketing at Gardena-based Nissan North America, predicts Nissan dealers will sell 100,000 of the company's new Titan full-size pickups this year -- more than twice Toyota's 2003 Tundra sales.
July 21, 2003 |
Nissan Motor Co.'s U.S. operating arm has launched a new marketing campaign that blends music, "reality" TV, radio and seemingly outlaw behavior in a bid to capture the attention of young American urban car buyers. Gardena-based Nissan North America Inc. has hired former Quincy Jones-David Salzman Entertainment marketing strategist Jonathon Cropper, 32, to head the campaign.