August 6, 1999
* Nissan North America Inc. said it has retained Dallas-based marketing firm Ornelas & Associates to develop a national Latino market advertising campaign aimed at increasing Nissan's exposure among the 27 million Latinos living in the U.S. Ornelas is a Latino-owned firm with more than $25 million in billings from a client roster that includes Taco Bell, Anheuser-Busch, GTE and Kimberly-Clark. Carson-based Nissan is preparing for the launch of several models and has recently seen U.S.
December 4, 2001 |
Nissan North America, Inc. has extended its sponsorship of the Nissan Open PGA Tour event through 2006. The previous agreement for the event, held at Riviera Country Club in Pacific Palisades, was due to expire after the 2002 tournament. Nissan has been the title sponsor of the tournament since 1989. It is the oldest civic-sponsored event on the PGA Tour. Next year's tournament, Feb. 11-17, will feature a record purse of $3.7 million and a first prize of $666,000.
June 3, 2006 |
Nissan North America Inc. told dealers to stop selling 2006 four-cylinder Nissan Altimas and Sentra SE-Rs after reports of engine fires. The automaker said that there had been one minor injury and that it was investigating the cause of excessive oil consumption in the cars' engines. Nissan said about 100,000 of the vehicles built in 2006 may be subject to the problem. The vehicles have not been recalled.
October 13, 1999 |
Gardena-based Nissan North America Inc. is giving $1.5 million to the What to Expect Foundation to help disadvantaged families with child safety. The money will pay for free educational materials and for a fleet of minivans that will ferry moms and children to health clinics. Nissan's connection to the foundation grew out a desire to teach parents about the proper use of child car seats. Federal statistics show 80% of car seats are installed improperly.
August 8, 2000 |
Gardena-based Nissan North America Inc. said its Nissan division's newfound sales success with such models as the Xterra sport-utility vehicle and the redesigned Maxima sedan has enabled it to slash incentive costs by 42%. Although the industry average is now $1,750 per vehicle, the Nissan division said its incentive costs for the first half averaged just $1,400, down from $2,400 per vehicle last year. The savings are a critical part of a corporate drive to return to profitability.
December 20, 1989 |
Nissan Motor Co., which is trying to become the first Japanese auto maker to have a fully autonomous operation outside Japan, said it will consolidate its 10 U.S. subsidiaries next month under a new umbrella company based in Torrance. The new company, Nissan North America Inc., will supervise sales, finance, research and development, and other operations in the U.S. market, Nissan officials said. The creation of the firm follows the establishment of Nissan Europe N.V.