Norman Yonomoto

"Everybody believes in the Hollywood dream--and it's in me too," confesses Los Angeles artist Bruce Yonomoto, who's been collaborating on critically acclaimed videos with his brother Norman for 14 years. "It's shaped the expectations we have, the way we want our faces to look, the way we want our lives to be lit with a certain warm, lustrous glow--it's inescapable."

"Everybody believes in the Hollywood dream--and it's in me too," confesses Los Angeles artist Bruce Yonomoto, who's been collaborating on critically acclaimed videos with his brother Norman for 14 years. "It's shaped the expectations we have, the way we want our faces to look, the way we want our lives to be lit with a certain warm, lustrous glow--it's inescapable."

The fashionable French thinker of the decade and reigning high priest of media theory, Jean Baudrillard has taken a sizable segment of the art world by storm, and the list of artists who cite him as a central influence is long indeed (Haim Steinbach, Bruce and Norman Yonomoto, Meyer Vaisman, Jeff Koons, Peter Nagy, Robert Longo, to name a few). Espousing a line of thought that begins with Baudelaire, reaches critical mass with Warhol and borrows heavily from Marshall McLuhan and Buckminster Fuller, Baudrillard isn't a particularly original thinker.