July 20, 2013 |
WASHINGTON - Shortly after she launched her signature anti-obesity initiative more than three years ago, Michelle Obama signaled she would take on a contentious issue: advertising for snacks, soft drinks, sugary cereals and fast food aimed at children. She denounced ads that use cartoon characters to push junk food. She bluntly told executives "to step it up" to improve the foods they market to children. And she promoted a White House "action plan" on obesity that praised a federal effort to come up with voluntary marketing guidelines - the most significant attempt in decades to limit ads targeting children.
July 10, 2013 |
WASHINGTON--Two architects of President Obama's grass-roots campaign organization are joining forces with the "super PAC" devoted to drafting Hillary Rodham Clinton to run for president, a significant practical and symbolic boost for her campaign-in-waiting. Jeremy Bird and Mitch Stewart say their consulting firm will work with the Ready for Hillary PAC in the effort to round up early support for a 2016 candidacy. The Obama for America alums have extensive contacts with community leaders and experience in building the field operations that helped Obama win the last two presidential elections, as well as defeat Clinton in the 2008 battle for the Democratic nomination.
May 11, 2013 |
Seeking to ensure his landmark healthcare law is successfully implemented, President Obama is reprising his 2012 election strategy in hopes of enrolling millions of uninsured Americans in health plans this fall. The new campaign, whose outcome could largely shape the president's legacy, is targeting young people, Latinos and women - groups that were crucial to Obama's victory in November. It will rely on some of the same tools that the reelection campaign pioneered for voter turnout, including extensive use of social media, mobilization of volunteers and data-driven outreach.
April 9, 2013 |
The architect of President Obama's political narrative has a new story to tell: His own. David Axelrod, Obama's longtime confidant and former strategist, will write a “personal biography of his professional life,” according to publisher Penguin Press, which announced the deal Tuesday. The memoir will reflect on Axelrod's decades of political experience, from his days as a young newspaperman at the Chicago Tribune to his time as the president's senior advisor. In addition to dishing on his 20-year friendship with Obama, the book is expected to include tales about a range of other political figures, from Hillary Rodham Clinton and Deval Patrick to John Edwards and Rod Blagojevich.
CALIFORNIA | LOCAL
April 2, 2013 |
WASHINGTON -- President Obama doesn't plan to weigh in on the Los Angeles mayoral race because it pits two Democrats against each other, his spokesman said Tuesday. Obama appreciates the support City Councilman Eric Garcetti has given him over the years, as well as their good working relationship, Press Secretary Jay Carney said. But in keeping with past practice, Carney said, Obama will not wade into a race between fellow Democrats. The news is a blow for Garcetti, who has emphasized his ties to Obama during his candidacy.
CALIFORNIA | LOCAL
March 22, 2013 |
In a sign of turmoil in Wendy Greuel's campaign for Los Angeles mayor, her field director and three others resigned this week after an abrupt shift in strategy to turn out supporters in the May runoff against rival Eric Garcetti. All four of those who quit were veterans of the high-tech operation used in President Obama's reelection campaign. They specialize in mining data to target likely supporters and persuade them to vote, a crucial task in close, low-turnout elections. In a statement Friday, Greuel, the city controller, said she was expanding her field team by hiring consultant Sue Burnside, who worked on Greuel's previous City Council and controller campaigns.