January 21, 2014 |
How much of a boost did President Obama's 2012 campaign really get from its much-vaunted mastery of data analysis? A significant amount, but not as much as some people think, according to a new analysis by two leading political scientists. The Obama campaign's data efforts have changed the nature of presidential campaigns, much as the “Moneyball” revolution taught some baseball teams that careful analysis of statistics could lead to a wiser use of resources than just going with the gut instincts of longtime scouts.
November 26, 2013 |
President Barack Obama put the klieg light on Hollywood Tuesday, crediting the motion picture and television industry for being an engine of growth and a bright spot in a recovering economy. "Entertainment is one of the bright spots of our economy," Obama told a crowd of nearly 2,000 people gathered at the Glendale campus of DreamWorks Animation SKG. "The gap between what we can do and other countries can do is enormous. That's worth cheering about. " Obama was hosted by DreamWorks Animation Chief Executive Jeffrey Katzenberg, who is one of Obama's biggest contributors and fundraisers.
November 22, 2013 |
A partnership announced Thursday between the data analyzers who found Americans who might be persuaded to vote for President Obama and the ad creators who successfully pushed them to the polls provides a glimpse of the future of political advertising. The partnership of GMMB, Obama's chief ad creator and buyer, and Civis Analytics, a firm formed by the head of the campaign's data analysis operation, puts in place two elements that the Obama campaign used to great effect to propel him to an easy reelection despite a still-sputtering economy in 2012.
November 21, 2013 |
President Obama will visit the Glendale campus of DreamWorks Animation SKG next week during a trip to Los Angeles. Obama will tour the site and make a speech to the company's employees, the White House confirmed Thursday. “On Tuesday, November 26, the president will visit DreamWorks Animation facility in Glendale, California, to deliver remarks on the economy," White House spokesman Josh Earnest said. "The American motion picture and television industry is a growing industry and continues to create thousands of jobs all across the country.
October 1, 2013 |
Michelle Obama wants you to drink more water, at least one more glass a day. Frankly, I think it's great. Sure, the science behind some of her claims is somewhere between iffy and debatable. If you're not dehydrated, drinking more water won't give you more energy or cure your headaches, as her office vaguely claims. But it might take up belly space that otherwise would have gone to grape soda, Red Bull or some other sugary concoction. Team Michelle won't admit this is the real agenda, insisting this is just a healthy, helpful reminder from the first lady.
August 16, 2013 |
The intense competition of a presidential campaign almost always generates innovation, from the first television ads for Dwight D. Eisenhower in 1952 to Bill Clinton's rapid-response war room in 1992 to George W. Bush's get-out-the-vote drive in 2004. In 2012, the cutting edge involved data. The way the Obama campaign exploited vast amounts of information to guide which doors it knocked on, what voters it targeted and what ads it bought already has entered into election lore. But data also significantly changed the journalism of the 2012 campaign.