Ocean Pacific Apparel Co

OP Makes Noise in Library: An ad created by Bozell/SMS in Costa Mesa has been chosen by the Library of Congress for inclusion in its permanent collection. Selections are based on the work being indicative of the times. The four-color ad for Ocean Pacific reads, "If you think OP is a relative of Aunt Bea, we need to talk."

In the surf-wear industry, 25 years is a lifetime. But that's how long Ocean Pacific, one of the industry's oldest names, has been around. The Irvine-based company will celebrate a quarter century in the apparel industry with a birthday bash tonight during the Magic menswear trade show in Las Vegas. The Hawaiian-themed party will feature the Brian Setzer Orchestra and a swaying group of Hawaiian dancers.

In the surf-wear industry, 25 years is a lifetime. But that's how long Ocean Pacific, one of the industry's oldest names, has been around. The Irvine-based company will celebrate a quarter century in the apparel industry with a birthday bash tonight during the Magic menswear trade show in Las Vegas. The Hawaiian-themed party will feature the Brian Setzer Orchestra and a swaying group of Hawaiian dancers.

OP Makes Noise in Library: An ad created by Bozell/SMS in Costa Mesa has been chosen by the Library of Congress for inclusion in its permanent collection. Selections are based on the work being indicative of the times. The four-color ad for Ocean Pacific reads, "If you think OP is a relative of Aunt Bea, we need to talk."

After 14 years in the clothing business and nearly as many incarnations, designer Mossimo Giannulli is reinventing his company once again. Having tried a little of everything--surf wear, swimwear, trendy street wear and, for a brief time, designer collections all marketed under the Mossimo name--the 36-year-old is trading class for mass with his new line for the Target discount chain.