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Oggi Company

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July 28, 1989 | BRUCE HOROVITZ, Times Staff Writer
Everyone asks the same question: Is it really her hair? If the truth must be bared, the answer, alas, is no. These are not real-life Lady Godivas who have appeared in provocative print ads for Oggi, the Beverly Hills hair-care products maker. The extra hair has simply been weaved into that of the models. But never mind. No one ever said that the purpose of advertising is to present reality. The purpose, of course, is to get attention and sell products.
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BUSINESS
July 28, 1989 | BRUCE HOROVITZ, Times Staff Writer
Everyone asks the same question: Is it really her hair? If the truth must be bared, the answer, alas, is no. These are not real-life Lady Godivas who have appeared in provocative print ads for Oggi, the Beverly Hills hair-care products maker. The extra hair has simply been weaved into that of the models. But never mind. No one ever said that the purpose of advertising is to present reality. The purpose, of course, is to get attention and sell products.
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