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April 20, 1993 | BRUCE HOROVITZ
Madison Avenue has a hang-up that keeps getting worse with age: If you're over 50, you're nowhere on its radar screen. For years, most advertisers have intentionally ignored American consumers 50 and older--who now number 63 million. Witness the newest Pepsi ads, featuring children jiving to the slogan, "Be young, have fun, drink Pepsi!" Not all advertisers have relegated people over 50 to marketing's black hole.
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BUSINESS
April 20, 1993 | BRUCE HOROVITZ
Madison Avenue has a hang-up that keeps getting worse with age: If you're over 50, you're nowhere on its radar screen. For years, most advertisers have intentionally ignored American consumers 50 and older--who now number 63 million. Witness the newest Pepsi ads, featuring children jiving to the slogan, "Be young, have fun, drink Pepsi!" Not all advertisers have relegated people over 50 to marketing's black hole.
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NEWS
April 1, 1994 | PATRICIA WARD BIEDERMAN, TIMES STAFF WRITER
Dan Dixon remembers the day he knew he would never be an artist. He was 6 years old, and his father, painter Maynard Dixon, stopped en route to Taos, N.M., to sketch the desert. No matter how hard young Daniel squinted at the landscape, he simply couldn't see the forms and relationships that his father so effortlessly translated into brush strokes.
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