June 18, 1992 |
Creating heroes before their time is risky business, but that hasn't stopped a shoe company from making "Dan and Dave" household names before the first starter's shot has been fired this summer in Barcelona. A bit presumptuous? Hey, when the competition has Michael Jordan under contract, you'd better think fast on your feet.
July 25, 1992 |
With only hours to go before NBC and Cablevision Systems Co. launch their Olympics TripleCast event, the partners are dramatically short of their subscriber goals. As a result, NBC stands to lose more than $100 million. A random survey of cable systems shows that NBC has not significantly added to the 60,000 subscribers that it announced had purchased the TripleCast as of 10 days ago. That is only 2.4% of the total audience NBC projected it needed to break even.
June 28, 1992 |
The sleekly efficient Reebok marketing machine, which brought us the Dan & Dave Show, coughed and sputtered briefly Saturday at the U.S. Olympic track and field trials. Half of its engine, world champion decathlete Dan O'Brien, pulled over and broke down in the pole vault. "Dan-Dave. Who is the world's greatest athlete? To be settled in Barcelona." Suddenly, a six-month, $25-million advertising campaign had lost its premise.
June 14, 1992 |
WHEN BARCELONA WAS OFFIcially declared the host of the 1992 Olympic Games in Lausanne, Switzerland, on an afternoon in October, 1986, grown politicians cried. Since the 1920s, Barcelona had tried for the Games three times, even attempting a counter-Olympics in 1936 to protest Hitler's Games in Berlin. This time Mayor Pasqual Maragall and other officials returned triumphantly to an airport jammed with exultant citizens and rode into Barcelona in a midnight cavalcade of honking cars.
July 7, 1992 |
Ted Knapp, Stanford's assistant swimming coach, seemed to be asking for everyone when he sidled up to a deGuerre pool maintenance man recently and asked: "What are you putting in the water?" What indeed? What mysterious compound enabled Stanford and coaches Richard Quick and Skip Kenney to win the women's and men's NCAA championships and place Summer Sanders, Jeff Rouse, Jenny Thompson, Lea Loveless, Pablo Morales and Angie Wester-Krieg on the U.S. Olympic team?
July 18, 1992 |
Inside a small office in a deserted gym outside St. Petersburg, Russia, Vladimir Kondrashin has built a shrine to Alexander Belov, who scored the winning points in the Soviet Union's historic victory over the United States in the championship game of the 1972 Summer Olympics at Munich. Medals and pictures surround a letter of condolence from International Olympic Committee President Juan Antonio Samaranch, Spain's ambassador to the Soviet Union when Belov died in 1978.
July 7, 1992 |
What could Bela Karolyi possibly have left to tell Kim Zmeskal? He already spends seven hours a day with her, six days a week, and has been coaching her for nine years. But while she is competing, he is as intense as ever--motioning to her, head bobbing, arms flying. She stares up at him even more intensely--nodding, her ponytail bouncing. This, after she has scored a 10 on the vault. "Well, I'm not perfect yet--I need more correction," Zmeskal said.
August 8, 1992 |
This year's Summer Olympics may be remembered not only for demonstrations of athletic prowess, but also for the hurdles that Nike and Reebok surmounted as they peddled their sportswear from Barcelona. The footwear giants launched multimillion-dollar marketing campaigns, hoping to win the gold medal with consumers. Yet their quests for global recognition, like that of some Olympic athletes, encountered numerous challenges.
August 2, 1992 |
OK, so she's not Mary Lou Retton. She doesn't sparkle while tumbling. She doesn't smile on cue. She doesn't leap into the arms of a coach. All Shannon Miller does is pile up medals in the Summer Olympics. Saturday night, the 4-foot-9, 73-pound gymnast who wears heart-shaped diamond earrings and performs with a grimace on her face, won a silver and two bronzes in the women's individual apparatus.
August 10, 1992 |
In the minds of South Koreans, history corrected itself in the men's marathon Sunday. The last time a Korean had won this race was in 1936, when Japanese troops occupied his nation. In that Olympic marathon, Sohn Kee Chung was forced to wear a Japanese uniform and take a Japanese name, Kitei Son. When he won the 26.2-mile race, the Japanese flag was raised and the Japanese anthem played.