August 22, 2004 |
Robert Liodice, president and chief executive of the National Assn. of Advertisers, took the podium before a banquet hall of marketing execs recently to tell them what they already knew: Advertising is dead. "Consumers don't want to be marketed to like some robotic object," he said, as if debunking conventional wisdom. "Rather, they want to be involved, engaged and, in fact, entertained."
May 13, 2004 |
Google Inc. is expected to announce today that it will expand its lucrative online advertising program to include images instead of just text ads. The Mountain View, Calif., company anticipates that advertisers will pay more to place banner ads and other graphics beside Internet search results.
May 8, 2004
Thanks to irate baseball fans who rose in protest, "Spider-Man" was thrown out before reaching first base. Now, if only the rest of the advertising world's irritants could be disposed of so quickly. What say we start with telemarketing pitches, shrill political campaign ads that make the rest of commercial fare seem high-brow, and increasingly obnoxious messages cluttering up Internet mailboxes?
May 1, 2004 |
The thing that made Google Inc. famous isn't what's making it rich. Google became a household name by delivering Internet search results, and many observers thought it was making a lot of money by licensing that technology to others. But as it revealed this week in registration papers for its hotly anticipated initial public stock offering, 95% of Google's nearly $1 billion in sales last year came from advertising. In many ways, Google is becoming the advertising agency for the Internet.
March 27, 2004 |
Internet portals must both compete and cooperate if they are to take advertising revenues away from more established media, including television, Yahoo Inc. Chief Executive Terry Semel said Friday. Both Yahoo, based in Sunnyvale, Calif., and Microsoft Corp.'s Internet unit, MSN, which uses Yahoo's Web search and search-based advertising services, are hoping to gain a bigger share of large companies' advertising budgets.
December 29, 2003 |
At least since Joe McGinnis' classic book "The Selling of the President," about the 1968 presidential campaign, it has been a staple of conventional wisdom that political campaigns and consultants borrow the best techniques of Madison Avenue. But with the rise of paid advertising on the Internet, there has been for some time now a conspicuous gap between the political world and the corporate world. Even though online advertising has become a settled part of the media strategy of mainstream companies and advertising agencies, it has remained a relatively isolated phenomenon in politics.
September 26, 2003 |
Securities regulators and the U.S. attorney's office, working with the FBI, filed criminal and civil fraud charges this week against the former chief financial officer of L90 Inc., a Web-based advertising company that was once based in Marina del Rey. Thomas A. Sebastian, 39, allegedly participated in a scheme to generate fraudulent revenue for L90 through advertising barter transactions with other Internet companies, including Westlake Village-based Homestore Inc.
May 11, 2002 |
EBay Inc., the world's biggest Internet auction site, said it will pay less to AOL Time Warner Inc. after renegotiating an advertising sales and marketing agreement last month. EBay will pay a maximum of $15 million in the agreement's first renewal year, rather than the $18.8 million it was to have paid in the period ending March23, 2004, the company said in a filing with U.S. regulators. AOL Time Warner shares closed at a 3 1/2-year low, falling 82 cents, or 4.6%, to $16.98 on the NYSE.
April 11, 2002 |
Internet media giant Yahoo Inc. reported its sixth consecutive quarterly loss Wednesday because of lingering weakness in online advertising, but increased forecasts for the rest of the year, saying its momentum was picking up. However, analysts responded with confusion over whether the higher forecasts for the rest of the year were entirely because of the acquisition of the online career site HotJobs or also showed progress in other areas.
December 5, 2001 |
Online advertising revenue continued to decline during the third quarter, according to a report released by the Internet Advertising Bureau, but analysts said the sector could be stabilizing. The trade group said third-quarter revenue totaled $1.79 billion, down from $1.97 billion a year earlier and $1.87 billion in the second quarter. Year-to-date online advertising spending stands at $5.55 billion, down 8.4% from the first three quarters of 2000.