September 18, 1997 |
A recent survey from New York advertising agency BBDO Worldwide, a unit of Omnicom Group Inc., shows consumers like outdoor advertising, such as billboards, signs on buses, trains and phone booths and so on. The agency said that 75% of consumers responding to the online survey said they didn't mind, or even liked, outdoor ads. When asked what form of outdoor advertising they liked best, billboards received the most responses (18%).
September 24, 2012 |
How do you measure a city's cultural cache, or its reputation for serious art versus fun in the sun? The Getty has tried to do just that by commissioning multiple surveys related to its $10-million, decade-in-the-making, region-wide initiative Pacific Standard Time. On the whole, the surveys -- involving about 14,000 responses -- show that PST gave Los Angeles a bit of a boost in its reputation as an arts capital. Getty communications chief Ron Hartwig said the surveys, which relied on different population samplings and methodologies (and were vetted by the Getty's in-house metrics guru Tim Hart)
January 28, 2013 |
For millions of U.S. consumers, one screen in the living room is not enough. A new study from KPMG finds that 60% of American television viewers are devoted multitaskers, watching TV and accessing the Internet at the same time. "We continue to see that multitasking is getting bigger and bigger," said Paul Wissmann, leader of KPMG's U.S. Media & Telecommunications practice. "It's getting to older generations as well, as there are more and more options in front of them. " IN CASE YOU MISSED IT SAG 2013: Winners | Quotes | Photo Booth | Backstage | Best & Worst That has implications for network programmers and advertisers, which can no longer be sure which screen is drawing the viewer's eyes, Wissmann said.
CALIFORNIA | LOCAL
April 15, 2013 |
An L.A. Unified program to serve breakfast in the classroom to make sure students don't start school hungry has increased pests, created messes and cut down on instructional time, according to a teacher survey released Monday. In an online survey conducted last month, United Teachers Los Angeles found that more than half of 729 respondents disliked the program but would support it if sanitation and time issues were resolved. More than half said that they have seen an increase in bugs and rodents in their classrooms, and that it takes an average of 30 minutes to set up the breakfast, feed the students and clean up. In a video posted on YouTube by the union, Anne Zerrien-Lee of Esperanza Elementary School said the daily breakfast takes up to 45 minutes of classroom time, causing her to cut out a “book exploration” activity.
August 16, 1998
Airline customers are mad as hell, and they're just not taking it anymore--or are they? Only 417 travelers--about enough to fill a jumbo jet--responded last month to an online survey titled the "Air Traveler's Bill of Rights," launched with fanfare by the American Society of Travel Agents. That wasn't enough to get airline-by-airline ratings, and ASTA conceded it was disappointed. Still, a solid 66.
March 31, 2013 |
The world's largest hotel company is giving its guests free Internet access. But there is a catch. U.K.-based Intercontinental Hotel Group, which includes such brands as Holiday Inn, Intercontinental and Crowne Plaza hotels, said guests will get free Internet at all of IHG's 4,600 hotels in more than 100 countries by joining its newly renamed loyalty reward program, IHG Rewards Club. To join, members must submit an email and a business or home address, which can be shared with third-party businesses.
March 17, 2013 |
If you never tip a concierge when staying at a hotel, you are not alone. According to an online survey of nearly 700 travelers, 55% said they never tip a concierge, and 23% said they tip between $2 and $4 per day. The survey by the hotel booking website Tingo found that housekeepers get better treatment. Among hotel guests, 40% said they tip $2 to $4 per day, and 15% tip $5 to $7 per day. Only 19% said they never tip a housekeeper. “I always tip hotel maids, and you should do it as soon as you check in, and thereafter each day of your stay,” said George Hobica, founder of Airfarewatchdog, a low-airfare alert and air travel advice website.
February 13, 2014 |
Money worries are killing romance right when we need it, on Valentine's Day. The holiday means pricey dinners and sparkly gifts, an outlay of cash -- and added financial stress -- for many Americans. For those wanting to add some romantic sizzle, money worries are a cold shower. PHOTOS: For Valentine's Day, monogamous animals A recent survey shows money-related stress may be snuffing out sexual desire. A majority of Americans surveyed in the Harris poll, conducted for financial data company Yodlee , thought about money more often than sex -- 62% of those 18 and older.
July 3, 2013 |
Corporate America may be running away from Paula Deen as fast as it can, but ordinary viewers are sticking with the deposed chef, a new poll says. Seventy-one percent of respondents said they did not believe that Deen was a racist, according to the online survey from search engine Ask.com. And nearly two-thirds believe that another network will pick up Deen, who was dumped by the Food Network after scandal engulfed her last month. PHOTOS: Paula Deen scandal A court deposition surfaced in which Deen admitted to using the N-word and also planning a wedding party that would attire black wait staff as slaves.
April 9, 2012 |
We know it's not advisable to drive with the family dog strapped to the top of the car -- just ask Mitt Romney, the Republican front-runner who recently drew the ire of animal lovers for sharing an anecdote about doing so decades ago. But, in Rhode Island at least, it may soon be illegal to drive with a dog on one's lap. The state is considering such a ban to crack down on distracted drivers. The Providence Journal reported Monday that...