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Outdoor Advertising

January 17, 2007 | Alana Semuels, Times Staff Writer
Blake and Steve Pollack love traffic jams. When there's traffic, people can't help but stare at the advertisements that the Pollacks mount on the sides and backs of big-rigs. The trucks slog up and down Southern California freeways in the mornings, when the traffic is bad, and travel over surface streets during the day, making more traffic as they try to navigate sharp right turns and hills.
December 9, 2006 | Alana Semuels, Times Staff Writer
Advertising companies, which can command more than $3 million a year for messages posted on a single highway billboard, have sued Caltrans for increasing the annual permit fee to $100 per sign from $20 -- another skirmish in the legal battle between authorities and outdoor advertisers. The suit follows settlements by the Los Angeles City Council with many of the same companies, which had sued over a 2002 law requiring that billboards in the city be inspected and illegal signs be removed.
November 29, 2006 | Patrick McGreevy, Times Staff Writer
The Los Angeles City Council voted Tuesday to settle a lawsuit by Regency Outdoor Advertising by granting the firm tentative permission to modernize, legalize or add dozens of billboards. The settlement, approved 12 to 0, allows Regency to modernize, with high-tech screens and other features, up to a quarter of its estimated 150 billboard posts, or 37 signs.
September 14, 2006 | Steve Hymon, Times Staff Writer
Two prominent billboard companies have agreed to take down almost 100 billboards across the city under a tentative lawsuit settlement announced to the Los Angeles City Council on Wednesday. Although the settlement has not yet been finalized, its terms are expected to remain in place. That would represent a small but significant step in Los Angeles' years-long battle against billboards.
September 1, 2006 | Bob Pool, Times Staff Writer
Is billionaire developer Donald Trump using the freeway to fill his fairways? That's what it looked like Thursday in Brentwood to motorists on Sunset Boulevard near the 405 Freeway. An official-looking sign at Sunset's southbound freeway onramp pointed the way to the Trump National Golf Club with a giant arrow.
December 30, 2005 | From Associated Press
Sony Corp. scouted out an unusual place to advertise its PlayStation Portable before the holidays: the side of an abandoned building in a gritty North Philadelphia neighborhood. The black-on-white graffiti shows wide-eyed cartoon characters riding the PlayStation like a skateboard, licking it like a lollipop or cranking it like a jack-in-the-box. But there's no mention of Sony or the PlayStation brand -- nor any hint the wordless display is an ad.
December 17, 2005 | Patrick McGreevy, Times Staff Writer
The Los Angeles City Council acted Friday to remove roadblocks that have kept hundreds of ad-bearing bus shelters and other street furniture out of affluent areas of West Los Angeles and the San Fernando Valley. The council voted to curtail the power council members have to block such things as bus shelters, kiosks and self-cleaning toilets from their districts.
November 6, 2005 | From Times Wire Reports
Twenty-one billboards plugging rapper 50 Cent's movie "Get Rich or Die Tryin' " are coming down in Philadelphia amid opposition from community groups. The billboards show the rapper, whose real name is Curtis Jackson, holding a gun in one hand and a microphone in the other. "It's a very offensive message that is part of a mind-set that says you can solve problems with violence," said Bilal Qayyum, a leader of the group Men United for a Better Philadelphia.
October 29, 2005 | Eric Malnic, Times Staff Writer
Call it a Hollywood ending. Paramount Pictures has begun removing billboards promoting 50 Cent's upcoming film "Get Rich or Die Tryin' " near schools after community activists complained that the signs promoted gun violence. The billboards for the semiautobiographical film show the rap star -- whose real name is Curtis Jackson -- with his back to the viewer, holding a gun in one hand and a microphone in the other. The film, which opens Nov.
October 26, 2005 | Ted Rohrlich, Times Staff Writer
Three Los Angeles City Council members called Tuesday for the city attorney's office to investigate the deaths of three city-owned palm trees in front of billboards owned by Regency Outdoor Advertising near Los Angeles International Airport.
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