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April 8, 2008 | David Zahniser, Times Staff Writer
Anti-billboard activists have mounted a last-ditch effort to derail a proposal before the Los Angeles City Council that would place two 76-foot-tall billboards next to the 10 Freeway as part of an unusual trade-off to create a park in South Los Angeles.
March 25, 2008 | David Zahniser, Times Staff Writer
Two members of the Los Angeles City Council called Monday on City Atty. Rocky Delgadillo to explain why an inventory of the city's billboards does not exist, six years after the council first voted to compile one. Jack Weiss and Wendy Greuel said billboard companies have circumvented the council's desire to create a database, part of a larger effort to determine the number of billboards that have been erected or expanded illegally.
December 3, 2007 | Alana Semuels, Times Staff Writer
It's an old maxim in the ad business that promotional messages outside the home succeed because they're harder to ignore. General Motors Corp. is putting the theory to the test in Los Angeles with what it describes as a "total landscape domination" campaign for the Saturn Vue and Aura, two new hybrids. The campaign, which begins today, increases the number of Saturn billboards in town sevenfold and promotes the gasoline-electric vehicles on 400 buses and in 329 gas stations.
November 2, 2007 | From Reuters
CBS Corp. reported a higher-than-expected 8% rise in quarterly profit Thursday, as strength in its publishing and outdoor advertising businesses overcame a depressed radio division. CBS, which runs the most-watched U.S. TV network, also said it was prepared for a strike by script writers and had programs ready for substitution. The company has been selling assets, including radio stations and TV stations, as it tries to shed lower-margin properties.
August 20, 2007 | Alana Semuels, Times Staff Writer
Now receiving prime billing in Los Angeles: digital billboards that advertisers see as a way to break through the marketing clutter. But the bright lights of these signs make many people cringe. Critics say they are a driving distraction and a neighborhood eyesore that should be forbidden. But, in fact, digital signs are multiplying.
April 22, 2007 | Robert Landau, Robert Landau has published four books related to photography and popular culture, most recently "Hollywood Poolside" (Angel City Press, 1997).
I was a student with my first camera, living above Tower Records on the Sunset Strip, in the mid-1960s. My father, Felix Landau, was an art dealer whose gallery was by then a cornerstone of the L.A. art scene. Pop art was just emerging, and I was sensing a divide between the more classical European-influenced fine art on display in my father's gallery and the exuberant, vibrant art of American culture in all its bawdy and commercial badness.
February 22, 2007 | Martin Henderson, Times Staff Writer
The next big thing at California Speedway won't add anything to the on-site experience, but it should help guarantee that you don't miss your exit. It will be hard to miss the speedway's newly installed 105-foot-high sign on Interstate 10 between Etiwanda and Cherry avenues. The marquee has a 20x40-foot LED screen that will display messages on both sides. NASCAR driver Carl Edwards took part in the illumination ceremony Feb. 13.
February 17, 2007 | Greg Johnson, Times Staff Writer
Ivy League or bush league? Chicago Cubs fans were debating that question this week after their team broke with tradition and agreed to sell advertising space on Wrigley Field's fabled ivy-covered outfield walls. The deal will allow sports apparel and footwear manufacturer Under Armour to place its logo on two access doors in the walls that are covered with ivy first planted in 1937 by Bill Veeck.
February 2, 2007 | Steve Hymon, Times Staff Writer
A clearly frustrated Los Angeles City Council instructed the office of City Atty. Rocky Delgadillo this week to try to keep information about the location of billboards available to the public. The request, made Wednesday, comes as part of a legal settlement between the city and two billboard firms that sued over a billboard inspection program the council approved in 2002. The settlement with Clear Channel Outdoor Inc. and CBS Outdoor Inc.
February 2, 2007 | Alana Semuels, Times Staff Writer
The signs of the times are about to change in L.A., and a lot of people are unhappy about it. A controversial court settlement between the city and two major outdoor advertising companies could get a judge's approval as early as today, making more than 800 billboards eligible for an upgrade. Changes can include second faces, digital fronts and movable slats. Following the settlement, something akin to billboard amnesty will take effect.
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