December 1, 2009 |
Outdoor-gear retailing giant REI this week rolled out its first-ever TV commercials as part of its seasonal "Find Out" campaign. I think the retailer just walked off a cliff. Let me explain. Unless I crash into it with a helium balloon, I'm never going to make it to the top of Mt. Everest. I'm never going to dangle by pitons on the Great Trango Wall in Pakistan. I develop hypothermia just reaching into the back of the refrigerator. Yet I have enough pro expedition gear in the garage to mount an assault on K2. Snowshoes, ice axes, climbing helmets, plastic mountaineering boots and wicking-action underwear sufficient to dry up the Red Sea. Why?
August 31, 2013 |
It's not everyday you get to beat up a television set and soak it with water guns for the sake of a review, but that's exactly what I did. But I wasn't testing just any television set -- I was messing with a model by SunBriteTV, a Thousand Oaks company that specializes in TVs built for the outdoors. SunBriteTV has been making outdoor TVs since 2004, and it sells its sets to regular consumers for their homes as well as to large companies. You may have already come across some of its sets.
May 18, 2013 |
As more people get their health information from TV and the Internet, it becomes crucial to have experts on the small screen who can provide accurate information. That's where Travis Stork, co-host of the TV show "The Doctors," comes in. Stork, an emergency room physician, is passionate about educating the public on how to prevent the illnesses that bring so many people in to see him in a crisis. Here, Stork, a onetime contestant on "The Bachelor," talks about getting outdoors, redefining fast food and using television as a positive influence.
March 26, 2010 |
Voicing concerns that Americans are losing their connection with nature -- and that natural areas are falling victim to sprawl and pollution -- the White House will invite hundreds of sportsmen, environmentalists and other champions of the outdoors to Washington next month for a summit on conservation. The White House Conference on America's Great Outdoors, on April 16, will focus on how to conserve the land with local leadership, as opposed to a heavy federal government role, administration officials will announce Friday.
March 9, 2004
My usual enjoyment of Outdoors was shattered by the intrusion of politics in the "Buds of a Feather" (March 2) article that was framed with the Vice President Dick Cheney-Supreme Court Justice Antonin Scalia hunting controversy. Please make Outdoors a politics-free zone. Glynn Morris Playa del Rey Our peace by the meadow was shattered by the moron who carped endlessly about a political scandal in a natural environment thousands of miles away, consuming a page of our sacred Outdoors supplement.
November 18, 2003
Outdoors, the snare'm, hook'm, shoot'm, kill'm mag for unevolved machismo. Michele Mooney Van Nuys
August 10, 2004
Letter writer Pete Balwan (Back Talk, Aug. 3) finds Outdoors too girlie-girl? Ha! I nearly spit up my Gatorade. My delicate lil' digits are singed by the flaming load o' testosterone that oozes outta the pages. Outdoors is meant for males 18 to 34 who don't have wives or girlfriends or who get to leave the lil' woman behind while they're risking paraplegia, impotency and head trauma. Gloria Glasser Agoura