July 15, 2013 |
To the parade of familiar products that are remaking themselves to lure foodies, add this unlikely entrant: the Hot Pocket. The brand wants to ditch its decades-long reputation as a thawed-out brick of dough with machine-cut blocks of lunch meat. Instead, it wants the microwaveable turnovers to be taken seriously as a sandwich with street cred among gastronomes. Hot Pockets, owned by Nestle USA in Glendale, is approaching its 30th anniversary by revamping ingredients, packaging and promotion in what Marketing Director Daniel Jhung calls "the biggest relaunch in the history of the brand.
June 8, 1994 |
McDonald's inadvertently offended thousands of Muslims by printing a Koran scripture on its hamburger bags, then staged a retreat Tuesday after Islamic leaders complained. The stir caused by the world's leading purveyor of fast food began with a World Cup promotion featuring the flags of the 24 nations competing in this summer's soccer championship. One of the flags was that of Saudi Arabia.
September 17, 1998 |
When Tri Valley Growers recently peered into its crystal ball, the San Ramon, Calif.-based farm cooperative saw a frustrating market picture. Canned fruit sales were stalled because many younger grocery shoppers favored fresh food and just weren't pushing their carts down the canned food aisle.
June 11, 1991 |
Imagine trying to stack a pile of 128 computer-processor chips so precisely that the thousands of tiny circuits on each of the chips match exactly. Then try to fit the package in a space the size of a sugar cube. That's what a small chip research firm called Irvine Sensors has tried to do for 10 years. It has been a lonely task--and an expensive one, swallowing more than $30 million in research funds at a company with minuscule sales of $3.5 million last year.
June 19, 2001 |
Gerber is changing the packaging of some of its baby food. Gone are the single-serving glass jars used since the 1940s to package applesauce, bananas and pears. Now those three products will come in cube-shaped plastic containers, Gerber Products Co. officials were to announce today. The new containers will come in four-packs and have plastic lids that snap on and off with a foil seal to prevent tampering.
April 21, 1995 |
The schlep to the supermarket is often considered just another ho-hum errand: 30 rushed minutes spent cruising the aisles, comparing costs and tossing the goods into the cart before finding the shortest checkout line. But some describe this trip another way, calling it a visually intense sojourn in which the average shopper sees more than 30,000 items and must decide, over and over: to buy or not to buy?
October 12, 1989 |
The 7,200 conventioneers who gathered in Anaheim on Wednesday for a packaging industry exposition didn't look like they were under attack. The demonstrations of wrapping, stuffing and labeling machines seemed to proceed unhindered, and the racks of plastic bottles, cardboard cartons and foam insulators stood undisturbed. But any doubts that the industry has an image problem were quickly put to rest by the cover story in the latest issue of Packaging magazine: "Packaging Under Attack."
November 25, 2000 |
A boxed set of CDs called "Brain in a Box" has been arriving at offices throughout the music industry like a whirling UFO in the night, quietly, mysteriously--well, no, actually, it just comes in the mail. But the ambitious, eye-popping packaging for the sci-fi music collection has people reacting like the townsfolk in a 1950s B-movie when the flying saucers show up. Some are mesmerized: "It's beautiful, gorgeous," says Pete Howard, editor of ICE, a CD collector magazine.
June 25, 1991 |
Come July, the "plastics police" could be out in force here, issuing fines to grocers and restaurants selling food and drink in the new contraband: plastic containers. A city ordinance to be enforced starting July 1 will impose some of the strictest packaging regulations in the nation. They will ban ubiquitous plastics such as sandwich "clamshells" and, eventually, plastic cups, deli containers and a whole host of throwaways.
November 11, 1990 |
Despite its setbacks with McDonald's switch to paper packaging, the polystyrene foam industry sees progress behind the scenes and promising technological help for efforts to change the product's public image. Industry officials hope to do this primarily by persuading the public that polystyrene foam, unlike waxed- or plastic-coated paper, already can be recycled. "Our industry has been behind in recycling, but we're catching up very quickly," says Larry E.