March 2, 1987 |
From my mail, I find that I am not alone in my frustration with opening packages. Modern packaging zealots seem to be making them more nearly impregnable all the time, but the problem is not new. Dr. William Goldsmith notes that the subject was dealt with by Robert Benchley half a century ago. He writes: "James Thurber once wrote that a fear many humorists have is that a piece they have been working on for several days was done better and quicker by Benchley in 1925." I know the feeling.
July 15, 2013 |
To the parade of familiar products that are remaking themselves to lure foodies, add this unlikely entrant: the Hot Pocket. The brand wants to ditch its decades-long reputation as a thawed-out brick of dough with machine-cut blocks of lunch meat. Instead, it wants the microwaveable turnovers to be taken seriously as a sandwich with street cred among gastronomes. Hot Pockets, owned by Nestle USA in Glendale, is approaching its 30th anniversary by revamping ingredients, packaging and promotion in what Marketing Director Daniel Jhung calls "the biggest relaunch in the history of the brand.
June 19, 2001 |
Gerber is changing the packaging of some of its baby food. Gone are the single-serving glass jars used since the 1940s to package applesauce, bananas and pears. Now those three products will come in cube-shaped plastic containers, Gerber Products Co. officials were to announce today. The new containers will come in four-packs and have plastic lids that snap on and off with a foil seal to prevent tampering.
October 12, 1989 |
The 7,200 conventioneers who gathered in Anaheim on Wednesday for a packaging industry exposition didn't look like they were under attack. The demonstrations of wrapping, stuffing and labeling machines seemed to proceed unhindered, and the racks of plastic bottles, cardboard cartons and foam insulators stood undisturbed. But any doubts that the industry has an image problem were quickly put to rest by the cover story in the latest issue of Packaging magazine: "Packaging Under Attack."
November 25, 2000 |
A boxed set of CDs called "Brain in a Box" has been arriving at offices throughout the music industry like a whirling UFO in the night, quietly, mysteriously--well, no, actually, it just comes in the mail. But the ambitious, eye-popping packaging for the sci-fi music collection has people reacting like the townsfolk in a 1950s B-movie when the flying saucers show up. Some are mesmerized: "It's beautiful, gorgeous," says Pete Howard, editor of ICE, a CD collector magazine.
June 25, 1991 |
Come July, the "plastics police" could be out in force here, issuing fines to grocers and restaurants selling food and drink in the new contraband: plastic containers. A city ordinance to be enforced starting July 1 will impose some of the strictest packaging regulations in the nation. They will ban ubiquitous plastics such as sandwich "clamshells" and, eventually, plastic cups, deli containers and a whole host of throwaways.
November 11, 1990 |
Despite its setbacks with McDonald's switch to paper packaging, the polystyrene foam industry sees progress behind the scenes and promising technological help for efforts to change the product's public image. Industry officials hope to do this primarily by persuading the public that polystyrene foam, unlike waxed- or plastic-coated paper, already can be recycled. "Our industry has been behind in recycling, but we're catching up very quickly," says Larry E.
January 29, 1998 |
When Gus and Linda Doppes first started pushing their air fresheners packed in pop-top cans, the critics were brutal. "You meet with a buyer and he says, 'That's the ugliest product I've ever seen--it won't sell,' " Linda Doppes recalled. However, the couple stood by their can, ignoring cracks that it looked like cat food. And the gamble, it seems, has paid off.
August 3, 1992 |
Tom Santelli does terrible things to cardboard boxes. Equipped with machines that would look at home in a horror movie torture chamber, researchers led by Santelli squeeze boxes, shake them silly and subject them to wild temperature changes. All in search of the perfect package. "We believe we can take any package challenge from our customers and meet their need," said Santelli, director of Georgia-Pacific Corp.'s new package technology and development center.
October 21, 2009 |
The Food and Drug Administration announced plans Tuesday to clamp down on food labeling that it says may mislead consumers into thinking products are more nutritious than they are. In particular, the FDA will target the front panels of packages bearing logos or language suggesting that the product is more healthful than the actual ingredients justify, FDA Commissioner Margaret Hamburg said. "There's a growing proliferation" of symbols purporting to indicate healthfulness, and "some nutritionists have questioned whether this information is more marketing-oriented than health-oriented.