January 29, 1998 |
When Gus and Linda Doppes first started pushing their air fresheners packed in pop-top cans, the critics were brutal. "You meet with a buyer and he says, 'That's the ugliest product I've ever seen--it won't sell,' " Linda Doppes recalled. However, the couple stood by their can, ignoring cracks that it looked like cat food. And the gamble, it seems, has paid off.
August 3, 1992 |
Tom Santelli does terrible things to cardboard boxes. Equipped with machines that would look at home in a horror movie torture chamber, researchers led by Santelli squeeze boxes, shake them silly and subject them to wild temperature changes. All in search of the perfect package. "We believe we can take any package challenge from our customers and meet their need," said Santelli, director of Georgia-Pacific Corp.'s new package technology and development center.
May 1, 1991 |
Regina Medina is an informed consumer, a consummate label reader who shrinks from grocery shopping with anyone--even her husband--who dares speed up her meticulous process of comparison and contrast. But these days, she says, she's steamed. Citrus Hill calls its juice fresh when it drags its oranges all the way from Brazil? Please. Corn and vegetable oil companies boast that their products have no cholesterol? Well, when did they ever have cholesterol?
November 12, 1990 |
Can one letter be worth a thousand lawsuits? Environmental activist Fred Krupp is pondering the possibility. "We may be entering a new era of environmental problem-solving by negotiation," he says. Krupp is executive director of the powerful Environmental Defense Fund (EDF), which was launched in 1967 with citizen lawsuits that led to banning of the pesticide DDT.
October 21, 2009 |
The Food and Drug Administration announced plans Tuesday to clamp down on food labeling that it says may mislead consumers into thinking products are more nutritious than they are. In particular, the FDA will target the front panels of packages bearing logos or language suggesting that the product is more healthful than the actual ingredients justify, FDA Commissioner Margaret Hamburg said. "There's a growing proliferation" of symbols purporting to indicate healthfulness, and "some nutritionists have questioned whether this information is more marketing-oriented than health-oriented.
September 17, 1990 |
Japanese and American tofu manufacturers, eager to put more tofu on American tables, have increased marketing campaigns aimed at boosting sales of the soy curd. They are aligning themselves with cookbook writers, health food publications and even the weightlifting trainers at Gold's Gym. But the aggressive approach taken by Tokyo-based Morinaga Milk Industry Ltd., one of Japan's largest dairy companies, has angered many U.S. tofu makers.
July 11, 1991 |
What Scott Bruce did for lunch boxes, he intends to do for cereal. Namely, make cereal boxes hot collectibles. So what if the bright, goofy packages lack the snob appeal of czarist furniture or Sevres porcelain. Bruce isn't in it for aesthetics. He sees a market, pure and simple, and he's tapping into it. In 1985 Bruce paid $1 for a steel Jetsons lunch box made in 1963 and set out to corner the market on this one commodity. It worked. In 1988 the Cambridge, Mass.
June 16, 1996 |
Jane Austen has never been a hotter Hollywood commodity than now. Yet her name alone wasn't enough when Columbia TriStar Home Video designed the video box art for its 1995 movie "Persuasion." The studio opted for an image more in keeping with a bodice-ripper than a genteel period drama. Austen still gets above-the-title billing, but the woman on the cover bears scant resemblance to the movie's dowdy heroine. "It's, like, who's this woman leaning forward with the cleavage?"
CALIFORNIA | LOCAL
August 29, 2009 |
Berle Adams, a onetime big-band booking agent who co-founded Mercury Records in the 1940s and later became a senior executive at MCA before launching his own successful business as an international television program sales representative and distributor, has died. He was 92. Adams, who had been ailing during the last year, died Tuesday at Cedars-Sinai Medical Center in Los Angeles, said Ken Kleinberg, his son-in-law. "One of the things that's exciting and fortuitous about his life is he rose to great stature during a period when the music business was young and the television business was young," said Kleinberg, an entertainment lawyer.
August 29, 1991 |
Against a backdrop of growing controversy over the packaging of consumer goods, the attorneys general of 10 states--including California--reached an agreement Wednesday with the two U.S. manufacturers of juice boxes in a dispute over the containers' environmental soundness. The handy boxes, especially popular with the parents of younger children, were promoted in two newspaper ads last year as being "as easy to recycle as your daily newspaper."