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Pavlov Productions Company

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August 18, 1998 | BOB HOWARD, SPECIAL TO THE TIMES
It's hard to stand out at a big, creative place such as the Sony Pictures Studios lot in Culver City. Almost as hard as making a TV commercial stand out on the crowded airwaves. The people at Pavlov Productions had experience at the latter, so they set out to do the former when they launched Pavlov in 1996 as the in-house TV commercial production company for Sony Pictures Entertainment.
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BUSINESS
August 18, 1998 | BOB HOWARD, SPECIAL TO THE TIMES
It's hard to stand out at a big, creative place such as the Sony Pictures Studios lot in Culver City. Almost as hard as making a TV commercial stand out on the crowded airwaves. The people at Pavlov Productions had experience at the latter, so they set out to do the former when they launched Pavlov in 1996 as the in-house TV commercial production company for Sony Pictures Entertainment.
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