BUSINESS
July 21, 1997 | MICHELLE V. RAFTER, SPECIAL TO THE TIMES; Freelance writer Michelle Rafter (mvrafter@deltanet.com) is a regular contributor to The Cutting Edge
It's easy to see what excites people about Idealab, Bill Gross' Internet start-up factory. Known and respected as an idea machine, crackerjack technologist and marketing marvel, Gross is the quintessential computer industry entrepreneur. The Caltech grad and Pasadena resident sold his first software company to Lotus and went on to found Knowledge Adventure, the children's software publisher that CUC International snapped up in March for $100 million.