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NEWS
January 10, 2013 | By Alexandra Le Tellier
The New York Times' Mark Bittman takes Beyoncé to task in a recent piece for acting as a shill for Pepsi during the Super Bowl halftime show on Feb. 3. The singer, he writes, “would presumably refuse to take part in an ad campaign that showed her carrying a semiautomatic rifle. But she's eager, evidently, to have the Pepsi logo painted on her lips and have a limited-edition Pepsi can bearing her likeness.” What's worse, he argues, is that Beyoncé has done a 180 and gone from being an advocate for Michelle Obama's Let's Move campaign to becoming “part of an effort that promotes a public health crisis.” Beyoncé is not alone, of course.
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BUSINESS
January 24, 2014 | By Ricardo Lopez
PepsiCo Inc. announced plans Friday to invest $5 billion to expand in Mexico over the next five years, a move that will boost its production capacity and add 4,000 new jobs to the country's economy.  The beverage and snack maker said Mexico is "one of the most attractive markets in  Latin America , with a growing middle class and numerous opportunities for long-term economic growth. " The New York-based company has been investing aggressively in recent years to strengthen its business in emerging markets.
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ENTERTAINMENT
August 21, 2012 | By Joe Flint
A top producer at ABC News has decided to join the Pepsi generation. Jon Banner, who has spent more than 25 years at ABC News and played a key role in the network's coverage of the world,  is getting out of journalism to become a senior vice president of global strategy and planning at the food and soft drink giant PepisCo Inc.  During his tenure at ABC News, Banner won 15 Emmys. He was the longtime executive producer of ABC's "World News Tonight" and more recently oversaw the Sunday news program "This Week" and played a big part in the network's overall political coverage.
CALIFORNIA | LOCAL
August 1, 2013 | By Blair Kamin
Natalie de Blois' pioneering path through the male-dominated world of architecture was laden with sexist barriers. Despite her status as an associate partner at the Chicago powerhouse Skidmore, Owings & Merrill in the 1960s, de Blois invariably was left behind when meetings broke up. "Natalie used to tell stories abut how they would break for lunch and then the male partners would take the clients to an all-male club and she couldn't attend....
BUSINESS
February 12, 2003 | From Associated Press
PepsiCo Inc. agreed to make a donation to the foundation of a rapper whose ad the company yanked, averting a boycott threatened by hip-hop mogul Russell Simmons. The agreement calls for Pepsi to make a multimillion-dollar donation over several years to Ludacris Foundation, Simmons' Hip-Hop Summit Action Network said. The amount of the donation and the length of time still were being worked out.
BUSINESS
May 3, 2012 | By Tiffany Hsu
PepsiCo Inc. desperately needs some razzle dazzle to boost its brand. Who better to help than Michael Jackson, the music icon whose career made short work of attendance and album sales records? So what if the King of Pop is no longer alive? The beverage brand, which has struggled to eclipse rival Coca Cola Co., is pairing with Sony Music and Jackson's estate to roll out an exclusive campaign pegged to the 25th anniversary of the performer's multiplatinum "Bad" album and tour. One billion special edition soda cans featuring Jackson's image will be sold around the world, Pepsi said.
ENTERTAINMENT
December 10, 2012 | By Matt Donnelly
Running the world can leave a girl parched, right, Beyonce? Following the previously announced sponsorship of the singer's forthcoming Super Bowl halftime show, Pepsi on Monday revealed a full partnership with the singer - reportedly a $50-million deal. The deal is a bit more abstract than your garden-variety celebrity endorsement: In lieu of traditional advertising campaigns or multi-platform plugs, the soft drink will back Beyonce in any creative project of her choosing. "This global relationship gives Beyoncé multiple outlets to tap into in order to express her creativity, and will attract new consumers to both brands with great new experiences and content," one Pepsi exec said in a statement.  "Pepsi embraces creativity and understands that artists evolve,” Bey told the New York Times.
BUSINESS
March 17, 2011 | By Meg James, Los Angeles Times
After missing one of the biggest marketing opportunities in a generation, PepsiCo says it is not about to make the same mistake twice. Pepsi is ponying up more than $60 million to sponsor "X Factor," Simon Cowell's new talent show set to debut this fall on the Fox network. The beverage giant took a pass on sponsoring "American Idol," which long featured Cowell, when the show launched nine years ago. The singing contest went on to become one of TV's most popular programs of all time, and Pepsi, in recent years, has seen its sales decline.
BUSINESS
March 27, 1989
Actor Edward James Olmos will appear in a series of spots sponsored by Pepsi to encourage students to stay in school, it was announced today. The public service announcements tie in with Olmos' Academy Award-nominated role as Los Angeles schoolteacher Jaime Escalante in "Stand and Deliver.'
BUSINESS
June 9, 1989 | From Reuters
Coca-Cola and Pepsi are squaring off for the right to dispense their soda at Burger King, the second-largest U.S. burger chain, in a deal seen as crucial for Pepsi, but not necessarily for Coke. Burger King, a recently acquired subsidiary of British conglomerate Grand Metropolitan, said Thursday it is holding talks with Coca-Cola Co., which lost the Burger King account in 1983, and PepsiCo Inc., the current contract holder, as part of a "normal, periodic review" of accounts. The Burger King business is crucial to PepsiCo, analysts said, because Pepsi lags far behind Coke in its share of the U.S. fountain soda business.
ENTERTAINMENT
May 10, 2013 | By Gerrick D. Kennedy, Los Angeles Times
Corporations are quick to recruit rappers to sell their soft drinks, shoes and smartphones - but the moment there's a whiff of controversy, they are just as quick to cut them loose. The latest example is PepsiCo and Lil Wayne. Last week, the soft drink company announced it had ended its relationship with Wayne, one of the biggest selling rappers in music, over a vulgar sexual reference to slain civil rights figure Emmett Till in a remix of Future's hit, "Karate Chop. " Wayne's controversy followed similar flaps between PepsiCo and Tyler, the Creator over a video ad the rapper created that some deemed racist and sexist, and Reebok and Rick Ross after he rapped about slipping a party drug in a woman's drink and taking her home.
ENTERTAINMENT
May 3, 2013 | By Gerrick D. Kennedy
In a week that has already seen PepsiCo pull an ad developed by Odd Future ringleader Tyler, the Creator, the beverage giant is severing ties with another rapper, Lil Wayne. PepsiCo announced it has ended its partnership with the rapper over a vulgar sexual reference to slain civil rights figure Emmett Till. Wayne had been a spokesman for the company's Mountain Dew soda. PHOTOS: Rapper Lil Wayne a.k.a. Dwayne Carter “We do not plan any additional work with Lil Wayne moving forward,” PepsiCo said in a statement on Friday.
BUSINESS
May 1, 2013 | By Tiffany Hsu
PepsiCo has removed an online ad plugging its Mountain Dew soft drink after viewers complained that the spot - -- featuring a battered and terrified white woman trying to pick a suspect out of a lineup of black men -- was racist and misogynistic. The minute-long commercial was developed by rapper Tyler, the Creator, who is black. He and Mountain Dew are removing the video from all their channels, according to a Mountain Dew statement. “We apologize for this video and take full responsibility,” the company said.
CALIFORNIA | LOCAL
April 29, 2013 | By Corina Knoll and Jeff Gottlieb
With fortunes and reputations at stake, attorneys began opening statements Monday in a downtown Los Angeles courtroom where a powerful entertainment giant stands accused of playing a critical role in the death of entertainer Michael Jackson. The wrongful-death suit filed by Katherine Jackson and her grandchildren -- Prince, Paris and Blanket -- accuses AEG of negligently hiring and controlling Dr. Conrad Murray, who administered a fatal dose of the anesthetic propofol to Jackson shortly before he was to begin his “This Is It” comeback concerts in London.
BUSINESS
January 14, 2013 | By Tiffany Hsu
Coca-Cola, the world's top beverage company and perennial target for critics of sugary drinks, is taking an unusually public stance on obesity by defending its health initiatives on prime-time television. In a two-minute advertisement set to debut tonight on cable news channels, the Atlanta company will tackle what it calls the “complex challenge of obesity.” In a spot called “Coming Together” - a name reminiscent of Starbucks' recent effort to get fiscal cliff negotiations moving - Coca-Cola will showcase its efforts to be transparent about the nutritional content of its products while also expanding its lineup of better-for-you beverages with low or no calories.
NEWS
January 10, 2013 | By Alexandra Le Tellier
The New York Times' Mark Bittman takes Beyoncé to task in a recent piece for acting as a shill for Pepsi during the Super Bowl halftime show on Feb. 3. The singer, he writes, “would presumably refuse to take part in an ad campaign that showed her carrying a semiautomatic rifle. But she's eager, evidently, to have the Pepsi logo painted on her lips and have a limited-edition Pepsi can bearing her likeness.” What's worse, he argues, is that Beyoncé has done a 180 and gone from being an advocate for Michelle Obama's Let's Move campaign to becoming “part of an effort that promotes a public health crisis.” Beyoncé is not alone, of course.
BUSINESS
May 25, 1989 | United Press International
It's called H2OH!, but Pepsi-Cola Co, isn't expecting watered-down sales. Responding to the growth in sparkling water drinks, Pepsi said sparkling water drinks, Pepsi said it is launching H2OH! which will be test-marketed in Denver starting May 30. H2OH!, available in original, berry and lemon lime flavors, marks Pepsi's first stab at the billion-dollar bottled water market since it failed with a sparkling water called Everess in the 1970's a spokeswoman said.
BUSINESS
March 8, 2009
Re: "Redo of Pepsi logo hard to swallow," March 3: Two words come to mind for Pepsi's redesigned logo: New Coke. Jon Konjoyan Toluca Lake
BUSINESS
December 19, 2012 | By Tiffany Hsu
Pop star Beyonce Knowles-Carter should make her $50-million endorsement deal with soda maker PepsiCo the best thing she never had, according to a health advocacy group. The Center for Science in the Public Interest is ringing the alarm on the diva's new deal to rep the beverage giant. In a letter listing a litany of health problems linked to sugary drinks, including obesity, diabetes, heart disease and tooth decay, the organization urges the celeb to consider the example she's setting.
NEWS
December 13, 2012 | By Betty Hallock
Heard of cola chicken? China has. It's a popular dish in the huge nation, where Pepsi soda and Lay's potato chips have introduced Pepsi-chicken chips. That's right -- chips made to taste like Pepsi and chicken. Together. Cola chicken is chicken wings stir-fried in a wok with a caramelized sauce of cola, soy sauce and other seasonings. In L.A., you can find the dish at dim sum palace Elite.  PepsiCo came up with the idea during a brainstorming session among its marketing and R&D teams and its Shanghai ad agency, according to AdAge.
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