February 12, 2003 |
PepsiCo Inc. agreed to make a donation to the foundation of a rapper whose ad the company yanked, averting a boycott threatened by hip-hop mogul Russell Simmons. The agreement calls for Pepsi to make a multimillion-dollar donation over several years to Ludacris Foundation, Simmons' Hip-Hop Summit Action Network said. The amount of the donation and the length of time still were being worked out.
December 10, 2012 |
Running the world can leave a girl parched, right, Beyonce? Following the previously announced sponsorship of the singer's forthcoming Super Bowl halftime show, Pepsi on Monday revealed a full partnership with the singer - reportedly a $50-million deal. The deal is a bit more abstract than your garden-variety celebrity endorsement: In lieu of traditional advertising campaigns or multi-platform plugs, the soft drink will back Beyonce in any creative project of her choosing. "This global relationship gives Beyoncé multiple outlets to tap into in order to express her creativity, and will attract new consumers to both brands with great new experiences and content," one Pepsi exec said in a statement. "Pepsi embraces creativity and understands that artists evolve,” Bey told the New York Times.
May 3, 2012 |
PepsiCo Inc. desperately needs some razzle dazzle to boost its brand. Who better to help than Michael Jackson, the music icon whose career made short work of attendance and album sales records? So what if the King of Pop is no longer alive? The beverage brand, which has struggled to eclipse rival Coca Cola Co., is pairing with Sony Music and Jackson's estate to roll out an exclusive campaign pegged to the 25th anniversary of the performer's multiplatinum "Bad" album and tour. One billion special edition soda cans featuring Jackson's image will be sold around the world, Pepsi said.
March 27, 1989
Actor Edward James Olmos will appear in a series of spots sponsored by Pepsi to encourage students to stay in school, it was announced today. The public service announcements tie in with Olmos' Academy Award-nominated role as Los Angeles schoolteacher Jaime Escalante in "Stand and Deliver.'
March 17, 2011 |
After missing one of the biggest marketing opportunities in a generation, PepsiCo says it is not about to make the same mistake twice. Pepsi is ponying up more than $60 million to sponsor "X Factor," Simon Cowell's new talent show set to debut this fall on the Fox network. The beverage giant took a pass on sponsoring "American Idol," which long featured Cowell, when the show launched nine years ago. The singing contest went on to become one of TV's most popular programs of all time, and Pepsi, in recent years, has seen its sales decline.
June 9, 1989 |
Coca-Cola and Pepsi are squaring off for the right to dispense their soda at Burger King, the second-largest U.S. burger chain, in a deal seen as crucial for Pepsi, but not necessarily for Coke. Burger King, a recently acquired subsidiary of British conglomerate Grand Metropolitan, said Thursday it is holding talks with Coca-Cola Co., which lost the Burger King account in 1983, and PepsiCo Inc., the current contract holder, as part of a "normal, periodic review" of accounts. The Burger King business is crucial to PepsiCo, analysts said, because Pepsi lags far behind Coke in its share of the U.S. fountain soda business.