April 22, 1999 |
PepsiCo Inc. is asking consumers to compare the taste of its new Pepsi One diet cola against Coca-Cola Co.'s Diet Coke, reviving the "Pepsi Challenge" that boosted sales in the late 1970s. For several weeks, the No. 2 soft drink company has been asking consumers to compare the taste of the two colas at big-city events such as the St. Patrick's Day parade in San Diego. More than 60% of those surveyed prefer Pepsi One, said Steve Fund, director of marketing for the drink.
March 24, 2005 |
Coca-Cola Co. started a new advertising group and emerging markets division in a bid to catch PepsiCo Inc., whose sales have grown three times faster. Mary Minnick, who leads the Asia unit, will run the marketing and new products unit, Atlanta-based Coca-Cola said. The developing markets unit will focus on faster-growing regions, including China, Russia and Eastern Europe. The changes are effective May 1. Coca-Cola shares fell 22 cents to $41.18 on the NYSE.
July 15, 1998
BuyComp LLC, a 2-year-old retailer of computer products on the Internet, has added another corporate heavyweight to its board of directors. The Aliso Viejo-based company said Tuesday that John Sculley, former chief executive of Apple Computer, has joined the board. Other board members are Donald M. Kendall, former chairman and chief executive of PepsiCo Inc.; Charles Richion, former director of U.S. sales at Hewlett-Packard Co.; James B. Roszak, former president of Transamerica Life Cos.
March 11, 1998
Breaking a long-standing arrangement with Walt Disney Co., Coca-Cola Co. walked away from a new contract to be the sole soft drink supplier at Edison International Field, home of the Disney-owned Anaheim Angels, for the upcoming baseball season. Instead, Disney said it signed a 10-year agreement with PepsiCo Inc. Financial terms weren't disclosed. Coke had the right to match Pepsi's offer but decided the price was too high.